Linda Gamb
Madison,NJ
Summary
Experienced marketing, sales, and advertising creative leader with a successful track record in the fast-paced and regulated environments of the Pharmaceutical and Consumer Health industries. Expertise in project management, executing account-specific strategies, and driving cross-functional team alignment among marketing, sales, and retailers. Known for adaptability in rapidly changing priorities and deadlines.
Overview
28
28
years of professional experience
Work History
Creative - Account Specific Execution at Bayer
Bayer
10.2014 - Current
- Manage development of compelling and effective creative materials from external and internal design agencies as needed by key stakeholders including Sales, Marketing, Omni/Shopper Marketing and e-commerce teams
- Ensure all deliverables are on-brand, on-retailer specifications, and are Legal, Medical and Regulatory approved
- Responsible for maintenance of packages and artwork in Bayer's eDAM digital asset library
- Iconic Bayer brands that managed from an Account Specific perspective include but are not limited to: Upper Respiratory: Claritin, Afrin, Coricidin, Alka-Seltzer Plus; and Digestive Health: MiraLAX, Iberogast, Alka-Seltzer, Phillips'.
- Manage $500Kannual department budget for total Account specific campaigns.
Communications Project Manager, Member Experience
Express Scripts
06.2014 - 10.2014
- Development of member communication materials and implementation of client-specific plan materials.
- Managed cross-functional teams (including production, proofreading, and traffic) provided more than 35 flawless program executions and obtained approvals from key cross-functional partners (i.e., clients, compliance, legal, marketing leadership etc.) as needed.
Regulatory Affairs Specialist, Advertising & Promotion
Celgene
08.2013 - 02.2014
- Reviewed over 45 advertising and promotional pharmaceutical materials from Regulatory perspective in electronic review system ZINC Maps iTRAC. Ensured Regulatory comments were captured accurately as discussed during Review Committee meetings and ensured required changes were made correctly ultimately receiving final approval.
Marketing & Sales Account Manager
Crescendo Bioscience
05.2012 - 03.2013
- Partnered with Clinical Rheumatology Liaisons on account sourcing, relationship development and ongoing account expansion
- Fostered and expanded client relationships as liaison between Sales Operations, Customer Service and Field Sales teams
- Developed and maintained positive customer relations substantially affecting service and product revenue
- Increased account base by 75% within 9-month time frame
Marketing Communications &Trade Show Specialist
Abbott Vascular
01.2011 - 01.2012
- Coordinated, planned and organized participation at seven trade shows, conferences, meetings and dinner speaker programs
- Partnered with OEC, Government Transparency, Legal departments and HCP organizations to create consultant and speaker contracts and manage logistics and obtain approvals from internal and external stakeholders.
Program Communications Specialist
Express Scripts
01.2009 - 01.2009
- Communication development and implementation of client-specific plan materials included in member's Healthcare Welcome Kit ensuring consistency between pieces
- Communicated status through reports and weekly meetings, proactively raised risks/issues to management while managing cross functional teams (production, proofreading, traffic) to support program execution and obtained approvals from key cross-functional partners (i.e., clients, compliance, legal, marketing, senior leadership) as needed.
Marketing Communications Specialist
Novartis Pharmaceuticals
01.2007 - 01.2009
- Facilitated Legal, Medical, and Regulatory (LMR) review of over 65 promotional materials meetings
- Scribed meetings, copy edited/proofread materials ensuring FDA/OPDP and corporate compliance
- Managed day-to-day relationships with external agencies including oversight of on-going projects and regulatory submissions
- Provided direction with LMR procedures, production, distribution and allocation of printed materials to field
- Developed working knowledge of science supporting relevant oncology brands, which included researching competitive claims and general therapeutic category.
Sr. Project Coordinator / Account Services
Givaudan (Formerly Quest International)
01.2004 - 01.2006
- Created project timeline coordinating all resources and stakeholders, assigned responsibilities ensuring projects moved forward and/or were expedited while staying within scope
- Analyzed and implemented changes to department SOP's allowing greater efficiency in overall process
- Managed all internal departments including creative team with their deliverables for each project
- Cross-functional team members included: Formulation, Marketing, Sales, Regulatory, Perfumery, Evaluation, Application Lab as well as all SCJ team members, i.e., Project, Marketing, Brand Managers and Chemists.
Sr. Coordinator, Brand Development
Pfizer (Previously Pharmacia)
01.2001 - 01.2003
- Managed global and domestic brand naming and trademark development for brands in 4 Therapeutic areas including Arthritis, Pain Management and Women's Health
- Successfully received global brand name approval of more than 15 global pipeline products
- Directed cross functional teams: Marketing, Branding Agency, Legal, Regulatory, Medical, and Co-Marking Companies (when applicable) to carry out all steps required for brand name to be both globally consumer accepted
- Implemented changes to department SOP's allowing greater efficiency in overall process timing.
Sr. Coordinator CME Professional Services
Abbott (Previously Knoll Pharmaceutical)
01.1997 - 01.2001
- Planned, logistically executed, and maintained budget for over 200 symposia, dinner speaker programs, grand rounds, and workshops annually both national and international
- Partnered with key opinion leaders to deliver science based consistent course content
- Collaborated with agencies: Advertising, Medical Education, Marketing, and Printing vendors to develop program resources and promotional items, i.e., videos, brochures, monographs, CD ROM's and other collateral materials
- Analyzed and reported ROI data for all professional services activities for multiple brands and therapeutic areas
- Worked with major therapeutic societies, organizations and congresses in maximizing CME reach and exposure.
Education
Bachelor of Science - Marketing
Fashion Institute of Technology
New York, NYSkills
- Creative Services
- Project Management
- Sales Development
- Account Management
- Campaign execution
- Digital Asset Management
Timeline
Creative - Account Specific Execution at Bayer
Bayer
10.2014 - Current
Communications Project Manager, Member Experience
Express Scripts
06.2014 - 10.2014
Regulatory Affairs Specialist, Advertising & Promotion
Celgene
08.2013 - 02.2014
Marketing & Sales Account Manager
Crescendo Bioscience
05.2012 - 03.2013
Marketing Communications &Trade Show Specialist
Abbott Vascular
01.2011 - 01.2012
Program Communications Specialist
Express Scripts
01.2009 - 01.2009
Marketing Communications Specialist
Novartis Pharmaceuticals
01.2007 - 01.2009
Sr. Project Coordinator / Account Services
Givaudan (Formerly Quest International)
01.2004 - 01.2006
Sr. Coordinator, Brand Development
Pfizer (Previously Pharmacia)
01.2001 - 01.2003
Sr. Coordinator CME Professional Services
Abbott (Previously Knoll Pharmaceutical)
01.1997 - 01.2001
Bachelor of Science - Marketing
Fashion Institute of Technology
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