Linda Marie Anderson
Marketing/Business Development
Sacramento,CA
Summary
Decades of varied business experience from organizing and directing a small town community theatre immediately out of college, then balancing that evening work with a day-time hospital fund raising organization to eventually segueing to a MN state job with the Ombudsman for Corrections running the office support for the team that took problems stemming from incarcerated individuals and solved them. That was followed by directing productivity improvement in refinery maintenance areas to eventually doing industrial office engineering for an insurance software organization. The rest is on the resume. Innovative Marketing leader with 30+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
27
27
years of professional experience
Work History
Internet Marketing Business Owner
Chalkalot Martini
2014 - Current
- Picking up old used furniture and applying a variety of painting techniques to make them look unique and new, then selling them through available 'cheap media' such as Facebook Marketplace, Craigslist, and word of mouth.
Contract with Westin Engineering
Westin Engineering
06.2014 - 03.2015
- Researching potential proposals and water industry developments, developing, writing and editing marketing materials and proposals, events planning and business development.
Association of California Water Agencies (ACWA)
Association of California Water Agencies (ACWA)
10.2008 - 09.2012
- Managed business development activities for membership recruitment and retention as well the ACWA Preferred Provider (APP) program for which an emphasis was placed on renewable energy and energy savings programs including solar
- All programs relied heavily on constant member interaction and program participants through surveys, webinars, phone calls, committees and subcommittees, events, emails, brochures, newsletters and getting in front of the members through presentations, forums, and workshops.
Winzler and Kelly Consulting Engineers
Winzler and Kelly Consulting Engineers
01.2009 - 04.2009
- Coordinated all marketing and business development activities relating to growing the Sacramento region's area business; facilitated strategic go/no-go discussions, develop action items and follow up with sales staff to ensure marketing goals stayed on track; prepared/produced all proposals, marketing collateral, promotional pieces for the Sacramento/San Jose region.
University of the Pacific, McGeorge School of Law
University of the Pacific, McGeorge School of Law
06.2008 - 12.2008
- Project Management of Phase I of a campus-wide signage project, ensuring banners, seals, building/office signage and directories were installed on time and correctly.
PBS&J (formerly EIP Associates, now Atkins)
PBS&J
03.2006 - 03.2008
- Sole regional proposal coordinator during colleague's maternity leave and prepared 100 proposals in 6 months with a 58% win rate - 6% above the company's average
- Collaborated effectively with 60 different technical managers in more than ten service areas
- Most proposals included coordination with as many as 20 sub-consultant and staff input per proposal
- The average proposal production was two to three proposals/week.
Global Energy Services (a/k/a Henwood Energy Services)
Global Energy Services
09.2004 - 12.2005
- Saving company more than $200K/year in telecommunications costs by switching webinar provider
- Organized and managed all aspects of more than 250 events a year, including the Client Symposium, the single highest leads generation marketing activity for the organization.
Navigant Consulting
Navigant Consulting
09.2001 - 12.2003
- Became in-house expert on managing MBE/WBE requirements for CA State and City government RFP's
- Conceived of and developed monthly gas newsletter that kept clients abreast of industry changes and positioned Navigant as a thought leader in gas industry intelligence.
Henwood Energy Services (later became Global Energy Services)
Henwood Energy Services
02.1997 - 09.2001
- Handled all marketing coordination, collateral and events management, including training coordination, developed a successful customer survey saving company hundreds of thousands of dollars in lost revenue.
Education
Bachelor of Science - Speech/Drama/English Educ.
Minnesota State University
Moorhead, MNSkills
- MS Office Suite
- Adobe SW (including InDesign and Photoshop)
- Sharepoint
- Versionista
- Most CRM Software packages, including ACT, Deltek Vision, and Salesforce
Timeline
Contract with Westin Engineering
Westin Engineering
06.2014 - 03.2015
Winzler and Kelly Consulting Engineers
Winzler and Kelly Consulting Engineers
01.2009 - 04.2009
Association of California Water Agencies (ACWA)
Association of California Water Agencies (ACWA)
10.2008 - 09.2012
University of the Pacific, McGeorge School of Law
University of the Pacific, McGeorge School of Law
06.2008 - 12.2008
PBS&J (formerly EIP Associates, now Atkins)
PBS&J
03.2006 - 03.2008
Global Energy Services (a/k/a Henwood Energy Services)
Global Energy Services
09.2004 - 12.2005
Navigant Consulting
Navigant Consulting
09.2001 - 12.2003
Henwood Energy Services (later became Global Energy Services)
Henwood Energy Services
02.1997 - 09.2001
Internet Marketing Business Owner
Chalkalot Martini
2014 - Current
Bachelor of Science - Speech/Drama/English Educ.
Minnesota State University
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