Linden Belew

Own full lifecycle of a high-growth perishable goods category within a large-scale omnichannel business, spanning product strategy, sourcing, logistics, demand planning, and distribution.

Business & Category Leadership

• Built category from inception to a high-growth business with 400% revenue expansion, establishing scalable operating model and long-term strategy
• Led pricing, cost structure, and margin optimization across franchise network and direct channels
• Partnered with executive leadership to align forecasting, financial targets, and growth initiatives

Supply Chain & Operations

• Designed and implemented a weekly national distribution model supporting 900+ locations across the U.S. and Canada
• Managed high-velocity, time-sensitive inventory with strict shelf-life constraints
• Optimized logistics network, improving delivery consistency while reducing freight costs

Vendor & Commodity Strategy

• Led global sourcing strategy, managing relationships with international suppliers and vertically integrated farms
• Negotiated vendor and logistics agreements, driving substantial cost savings and efficiency gains
• Balanced quality, availability, and cost across a complex commodity supply chain

Omnichannel & Growth Execution

• Built and scaled direct-to-consumer fulfillment model, unlocking incremental revenue
• Expanded marketplace and replenishment strategies to improve in-stock rates and responsiveness
• Developed scalable SOPs, training systems, and operational frameworks across franchise network

• Directed national sales strategy, customer experience, and operational execution
• Implemented NetSuite ERP, improving inventory visibility, workflow efficiency, and order accuracy
• Built and led cross-functional sales and operations teams
• Led facility modernization to improve production flow and operational capacity

• Oversaw 180+ employee production and logistics team across international operations
• Improved cold-chain logistics, reducing spoilage and increasing product quality at delivery
• Led sourcing and procurement strategy to improve margins and reduce waste
• Introduced packaging and process improvements to increase freight efficiency

• Managed global sourcing strategy across internal production and external suppliers
• Balanced supply planning to maximize yield utilization and minimize shrink
• Coordinated international logistics and importation processes
• Used sales and trend data to optimize purchasing strategy and product mix

• Led procurement and fulfillment operations for global perishable inventory
• Built direct-from-source procurement programs to improve freshness and reduce cost
• Expanded product mix and improved inventory turnover through data-driven purchasing
• Improved warehouse and fulfillment processes to enhance delivery accuracy and speed