Lindsay Buzzard
Mount Auburn
Summary
Data-driven marketing professional with expertise in converting consumer behavior and engagement metrics into actionable insights that enhance revenue and growth. Skilled in analyzing content performance and conversion trends to guide strategic decisions in product marketing and audience targeting. Achieved top 1% status as a TikTok shop creator, generating over $1.5 million in sales through effective use of consumer psychology and trend analysis. Proficient in cross-functional collaboration, providing insights that strengthen marketing operations and product strategy while improving customer retention and brand performance.
Overview
9
9
years of professional experience
1
1
Certification
Work History
UGC Creator & Social Commerce Strategist
UGC Creator & Social Commerce Strategist
06.2024 - Current
- I create high-converting short-form video content that helps brands connect with consumers and drive measurable purchasing decisions.
- I've grown a TikTok platform to 36,000+ followers by combining consumer psychology, strategic storytelling, and a clean, relatable content style.
- My work is focused on not just generating views-but creating content that converts through TikTok Shop and UGC partnerships.
- I'm currently ranked in the top 1% of TikTok Shop creators and have contributed to over $1.5M+ in annual product sales through content-driven strategies.
- I specialize in:
- Conversion-driven short-form video content
- Product-focused storytelling that builds trust
- Audience engagement strategies that increase retention
- Creating content aligned with platform trends and brand goals.
- I collaborate with brands to produce compliant, results-focused content that aligns with their messaging while maintaining authenticity-leading to stronger engagement, increased product visibility, and measurable revenue impact.
Professional Risk Advisor
State Farm Agent
Springfield
06.2023 - Current
- As a Professional Risk Advisor at Mark Cortesi State Farm, I specialize in fostering strong client relationships and driving business growth through effective risk assessment and retention strategies.
- My role involves serving as the primary point of contact for clients, ensuring their satisfaction while addressing inquiries and concerns promptly.
- I analyze client portfolios to identify risk exposure and collaborate closely with underwriting teams to ensure accurate risk classification.
- By implementing targeted retention strategies and monitoring client satisfaction metrics, I strive to enhance loyalty and strengthen client relationships.
- Additionally, I identify opportunities for cross-selling additional insurance products, educating clients on their options through tailored communications.
- With over four years of experience in client service within the insurance industry, I bring strong analytical, communication, and organizational skills to the table.
- Mark Cortesi State Farm
Professional Photographer
Lindsay Trimble Photography
10.2018 - 06.2023
- As a Professional Photographer, I specialized in capturing stunning visuals that tell stories and evoke emotions.
- With a keen eye for detail and a passion for creativity, I provided a range of photography services, including portrait, event, commercial, and product photography.
- In my role, I worked closely with clients to understand their vision and goals, ensuring that each photoshoot was tailored to meet their specific needs.
- I utilized advanced photography techniques and high-quality equipment to create compelling images that resonated with audiences and enhance brand identity.
- From conceptualization and planning to shooting and post-production, I managed the entire photography process.
- My skills in photo editing and retouching ensured that the final images are polished and professional, ready for use in marketing materials, websites, and social media.
Risk Advisor
State Farm Agent
San Clemente
06.2017 - 10.2018
- As a Risk Advisor at Kim Forsyth State Farm, I specialized in evaluating and managing client risk profiles to provide tailored insurance solutions.
- My role involved conducting thorough assessments to identify potential risks and recommending appropriate coverage options to mitigate those risks effectively.
- I collaborated closely with clients to understand their unique needs and concerns, ensuring they received personalized service and support throughout the insurance process.
- By analyzing market trends and leveraging industry knowledge, I educated clients on various insurance products and their benefits, guiding them toward informed decisions.
- Additionally, I worked with underwriting and claims teams to ensure accurate risk classification and seamless claims processing.
- My focus on building strong client relationships and delivering exceptional service contributed to enhanced client satisfaction and loyalty.
- With a commitment to continuous learning and professional development, I stayed updated on industry regulations and best practices to provide clients with the most relevant and effective risk management solutions.
- Kim Forsyth State Farm
Education
Bachelor's degree - Business Administration and Management, General
Lindenwood University
01-2017
Skills
- Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Marketing Automation (eg, HubSpot, Marketo)
- Conversion Rate Optimization (CRO)
- Customer Relationship Management (CRM) Software
- Data Analysis
- Short-Form Video Production
- Communication
- Sales
- Risk Assessment
- Time Management
Certification
- Life and Health Insurance License
- Insurance Agent, Property & Casualty
- Property and Casualty Insurance License
Timeline
UGC Creator & Social Commerce Strategist
UGC Creator & Social Commerce Strategist
06.2024 - Current
Professional Risk Advisor
State Farm Agent
06.2023 - Current
Professional Photographer
Lindsay Trimble Photography
10.2018 - 06.2023
Risk Advisor
State Farm Agent
06.2017 - 10.2018
Bachelor's degree - Business Administration and Management, General
Lindenwood University