Lindsay Simons
Summary
A results-oriented, digital professional with content strategy expertise that is driven to improve the user experience using a deep understanding of digital standards, SEO, analytics, and best practices that ensure content is consistent with Cigna Healthcare's brand on the public site. Thrives in a fast-paced environment managing many projects and all Cigna.com intake requests at once while meeting all deadlines and working cross-collaboratively with the team and stakeholders to deliver quality results. Skilled in drafting, editing, and strategizing content with a knowledge of UX design, products, web functionality, and company goals in mind. Proficient in working in CMS systems and HTML with the ability to publish content to the site as a developer through the QA process. Operationally-savvy in identifying and problem solving for stakeholder feedback and internal team governance by documenting process gaps and improvements.
Overview
9
9
years of professional experience
Work History
AGILE PRODUCT MANAGEMENT LEAD ANALYST
Cigna Insurance Company
12.2019 - Current
- In this position, I manage all intake requests for Cigna.com with a deep understanding of digital strategy and best practices, copywriting, editing, managing deadlines, stakeholder communication, content publishing as a developer, as I am trained and proficient in Teamsite, CMS systems, and HTML
- I have worked on Cigna.com redesigns, audits, content expiration, open enrollment, state filing/compliance process integration, and site rebrand efforts
- Skilled collaborator with product owners, stakeholders, UX, and developers to ensure content is implemented with digital standards and best practices to create the best user experience
- Experienced in identifying content gaps, errors, and expiration updates across the site, managing stakeholder engagement, and problem solving for issues
- I document, research, and identify process improvements and ensure delivery aligns with the company's strategic mission
- Skilled in Cigna project management systems such as Wrike, Jira, and Rally, as well as managing user stories, Wrike tasks, and features.
DIGITAL CONTENT SPECIALIST
Cigna Insurance Company
03.2018 - 12.2019
- In this role, I supported digital content strategists, copywriters, and editors in delivering world-class content for Cigna.com and myCigna.com
- My responsibilities include: Copywriting skills, editing and implementing quality content on time with a knowledge of Cigna's products and brand
- Proficient in juggling many projects, timelines, and deliverables
- Deep understanding of compliance process and state filing needs, shepherding content through legal, as well as through the Spanish translation workflow
- Excellent user research and analysis skills, conducting content inventory audits of pages and sections on Cigna.com, skilled in tracking SEO, analytics, customer feedback and analyzing for improvements to bring to the team.
STRATEGIC PROPOSAL CONSULTANT
Aetna Insurance Company
10.2016 - 03.2018
- In this project management position, I managed 10-12 RFP's at a time and worked with the sales team to identify and put together quality proposals and deliver upon deadlines, managing all the necessary requirements
- This involved excellent attention to detail and multitasking skills, leadership, collaboration, sales support, strategy development, and general business consulting.
PROJECT INTERN
Constitution Advisory Group
06.2015 - 09.2015
- In this role, I created, manipulated, and analyzed data in excel worksheets for client account information
- We were entrusted to collect confidential information/data from numerous locations, checked for accuracy, and assembled for use on complex worksheets to deliver on challenging deadlines.
MARKETING INTERN
Natural Nutmeg Magazine
05.2015 - 08.2015
- As a marketing intern, I assisted the CEO of Natural Nutmeg in marketing the launch of a new initiative to help women in transition periods of life
- Worked on content creation, assisted with logos and social media.
Education
MBA - Digital Communications And Media
University of Hartford
01.2016
Bachelor of Arts - Psychology
University of Connecticut
05.2014
Skills
- Project Management
- Communication
- Problem Solving
- Team Collaboration
- Content Creation, Editing, Strategy
- CMS and Teamsite Proficient
- Company Product Knowledge
- Agile Process-Oriented
- Expertise in Cigna's Digital Standards and Best Practices
- Stakeholder Management
- Content Marketing
- SEO Techniques
- CMS Management
- Website Optimization
- Web Development Projects
- Technical Writing
- Website Updating
- Oral and Written Communications
- HTML and XML
- Organization
Timeline
AGILE PRODUCT MANAGEMENT LEAD ANALYST
Cigna Insurance Company
12.2019 - Current
DIGITAL CONTENT SPECIALIST
Cigna Insurance Company
03.2018 - 12.2019
STRATEGIC PROPOSAL CONSULTANT
Aetna Insurance Company
10.2016 - 03.2018
PROJECT INTERN
Constitution Advisory Group
06.2015 - 09.2015
MARKETING INTERN
Natural Nutmeg Magazine
05.2015 - 08.2015
MBA - Digital Communications And Media
University of Hartford
Bachelor of Arts - Psychology
University of Connecticut