Lindsay Berardi
Poway,USA
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills.
Overview
16
16
years of professional experience
Work History
Operations Manager & Buying Coordinator
Pink Lagoon
Solana Beach, CA
12.2019 - Current
- Oversee daily store operations, ensuring a seamless and elevated customer experience
- Manage visual merchandising to align with brand standards and seasonal storytelling
- Analyze sales performance and implement strategies to drive revenue growth
- Build and maintain strong client relationships to support retention and repeat business
- Manage e-commerce operations, including product uploads, merchandising, and site updates
- Coordinate inventory between retail and online channels to ensure accuracy and availability
- Monitor online sales performance and implement strategies to increase traffic and AOV
- Partner with creative teams to ensure cohesive digital brand presentation
- Support buying strategy through product selection, assortment planning, and vendor communication
- Track inventory levels and sales trends to inform reorders and markdown decisions
- Coordinate purchase orders, deliveries, and vendor timelines
- Assist in curating seasonal assortments aligned with brand identity and customer demand
- Maintain strong relationships with vendors and brands
- Plan and execute email campaigns to drive traffic, engagement, and sales
- Analyze campaign performance (open rates, CTR, conversions) to optimize future sends
- Maintain email calendar in alignment with promotions, launches, and event
- Identify customer needs and recommend curated product selections
- Contribute to overall store performance through strong product knowledge and merchandising awareness
- Support in-store events and promotions to drive traffic and conversion
Dealer Support Representative
Stone Impressions
San Diego, CA
04.2019 - 11.2019
- Provided excellent customer service to Tile Dealers nation-wide.
- Entered several orders daily with accuracy and follow through.
- Researched packaging, green initiative and vendor pop-ups.
Production Lead, Marketing & Distribution
Talbots
Hingham, MA
05.2017 - 10.2018
- Performed press checks for color quality on merchandise catalog and high-profile holiday campaigns.
- Attended store openings ensuring all marketing deliverables arrived and store associates were equipped to follow the VMG.
- Travelled to New York Flagship store during holiday season to support sales associates and elevate presentation.
- Supported the Production Manager in the yearly RFP process.
- Cross-functional liaison between Marketing Department and Visual Merchandising Department.
- Maintained 450+ store master marketing distribution, listing store attributes, opening and closings.
- Created multiple excel documents to streamline workflow for Graphic Production.
- Worked with multiple vendors to provide schedules, estimates and prototyping needs for both Marketing and Visual Merchandising groups.
Marketing Production Specialist
Talbots
Hingham, MA
04.2014 - 05.2017
- Performed press checks for color quality on merchandise catalog and high-profile holiday campaigns.
- Attended store openings ensuring all marketing deliverables arrived and store associates were equipped to follow the VMG.
- Travelled to New York Flagship store during holiday season to support sales associates and elevate presentation.
- Supported the Production Manager in the yearly RFP process.
- Cross-functional liaison between Marketing Department and Visual Merchandising Department.
- Maintained 450+ store master marketing distribution, listing store attributes, opening and closings.
- Created multiple excel documents to streamline workflow for Graphic Production.
- Worked with multiple vendors to provide schedules, estimates and prototyping needs for both Marketing and Visual Merchandising groups.
Senior Account Coordinator
The Rockport Company
Canton, MA
09.2013 - 04.2014
- Assisted Director of Creative Services/Visual Merchandising in maintaining monthly, quarterly and annual budgets for both print and décor used in stores.
Account Service Representative
The Rockport Company
Canton, MA
06.2010 - 09.2013
- Answered the wholesale customer service account line and entered orders, resolved order issues, concerns on schedules and credit line questions.
- Supported multiple Sales Representatives in large order placements, over-sea container shipments and created a Power Point selling deck for off-price inventory opportunities.
- Managed communication and streamlined information between factories, Inventory Management, Distribution Center, Sales Team and Credit Department.
Education
Bachelor of Science Degree - Business Administration, Dual Concentration of Management and Marketing
Northeastern University
Boston, MASkills
- Problem-solving
- Team leadership
- Operations management
- Customer service
- Customer relations specialist
- Inventory management
Timeline
Operations Manager & Buying Coordinator
Pink Lagoon
12.2019 - Current
Dealer Support Representative
Stone Impressions
04.2019 - 11.2019
Production Lead, Marketing & Distribution
Talbots
05.2017 - 10.2018
Marketing Production Specialist
Talbots
04.2014 - 05.2017
Senior Account Coordinator
The Rockport Company
09.2013 - 04.2014
Account Service Representative
The Rockport Company
06.2010 - 09.2013
Bachelor of Science Degree - Business Administration, Dual Concentration of Management and Marketing
Northeastern University