Hi, I’m
Lindsey Erdman
Marketing
Nashville,Tennessee
Summary
Dynamic marketing coordinator with expertise in developing brand strategies and managing digital content. Known for effective communication and teamwork, contributing to successful marketing campaigns and community engagement initiatives.
Overview
3
years of professional experience
3
Certificates
Work History
LuminautCincinnati, Ohio
Marketing Coordinator Consultant
12.2025 - Current
Job overview
- Conducted competitive research to inform strategic marketing initiatives.
- Developed internal and external marketing communication materials for localized projects.
- Assisted in content development for website and social media platforms.
- Organized and maintained digital assets for streamlined access and retrieval by team members.
- Leveraged Asana software for project management boards, including social media and events.
- Updated project and employee databases, ensuring accurate and timely information from diverse sources.
- Provided administrative support to optimize marketing initiatives and improve overall team efficiency.
- Fostered positive working relationships with staff and management.
Room In The InnNashville, Tennessee
Marketing Coordinator
09.2024 - 04.2025
Job overview
- Developed brand marketing strategies that elevated brand visibility and recognition.
- Coordinated marketing campaigns that increased community engagement and awareness.
- Managed volunteer communications regarding marketing initiatives and events.
- Collaborated with team members to design promotional materials and newsletters.
- Engaged with community members to collect feedback on programs and services.
- Wrote, proofed, and edited content following established brand guidelines.
- Monitored social media trends to refine content strategies based on audience insights.
- Evaluated campaign success by tracking key performance indicators and metrics.
The Kentucky United Methodist Children's HomesNicholasville, Kentucky
Digital Communication and Social Media Intern
09.2023 - 04.2024
Job overview
- Developed targeted content for social media platforms, including Facebook and Instagram, to attract audience engagement.
- Created engaging social media content that promoted organizational events and enhanced visibility.
- Marketed Child Abuse Prevention Month through a central blog post and strategic social media campaigns, raising awareness.
- Created and designed social media posts to maximize engagement via management software.
- Designed promotional materials for annual golf scramble, boosting donations and participation.
- Drafted, designed, and scheduled three emails for Good Giving Challenge campaign, achieving over 25% open rate.
- Analyzed email and social media metrics, including open rates, bounce rates, shares, and page visits.
- Conducted interviews with featured families, writing copy and designing a newsletter cover story using Adobe InDesign.
Education
University of KentuckyLexington, KY
BBA from Marketing And Integrated Strategic Communications
08-2024
University Overview
- 3.4 GPA
- Graduated cum laude
- Capstone Project: Ford Maverick Marketing Research and Deliverables campaign
- Portfolio: Displays a comprehensive marketing understanding of topics including domestic target audience, international target audience, YouTube advertisements, Digital Analytics business memo, and an individual creative advertising campaign.
Skills
- Asana
- MS Office Suite
- Adobe Suite
- CRM email marketing
- Creative problem solving
- Teamwork and collaboration strategies
- Effective communication skills
Certification
Asana Workflow Specialist Certificate
Timeline
Marketing Coordinator Consultant
Luminaut
12.2025 - Current
Marketing Coordinator
Room In The Inn
09.2024 - 04.2025
Digital Communication and Social Media Intern
The Kentucky United Methodist Children's Homes
09.2023 - 04.2024
University of Kentucky
BBA from Marketing And Integrated Strategic Communications