LINDSEY FARLEY
Acworth,GA
Summary
Seasoned Social Media & Marketing Project Manager with experience in executing complex projects for various departments at Life University for almost 10 years. Proven ability to achieve project goals while adhering to timelines and budgets. Demonstrates strengths include strategic planning, vendor management, work flow process, social media & advertising.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Social Media and Marketing Project Manager
Life University
11.2014 - Current
- Plan and coordinate activities that need design or create graphics to meet specific marketing and promotional needs and maintain the Life brand
- Manage the entire internal marketing project portal and sees all projects through start to finish
- Assist with design and produce all University branded promotional materials such as flyers, ads, posters, brochures, logos, direct mail, displays, web banners, power point presentations as well as other materials as needed
- Oversees and manages the Life University brand standards across the borad
- Assist with video and photography shoots to ensure outside vendors are scheduled to meet deadlines
- Handle multiple projects, organize large workload with speed and efficiency to meet deadlines
- Work with vendors to design and produce camera-ready art including graphs, charts, clip art, posters, digitization of graphics, line-art, and/or photos
- Responsible to help with the overall visual look and feel of the University website and to provide visual continuity between the website and publications, advertisements, displays, etc
- Consult with administration, faculty, and staff to identify their graphics needs, budget constraints, and reasonable deadlines for projects; serve as a liaison between the University and printers/publishers when required
- Coordinate the printing production process to ensure quality: reproduction specifications; inspects proofs for accuracy and coordinates delivery to meet deadlines
- Keep Supervisor/Director updated on all activities within the department
- Be able to create and support graphics for social media, LIFE.edu site, microsites and photo/video
- Manages and runs all of the main Life U social media channels
- Assistance with tracking and monitoring budgets with outside vendors on marketing projects
- Facilitate bids and negotiate outside vendor costs.
Area Communications Coordinator
The Ritz-Carlton, Hotels of Atlanta
10.2012 - 11.2014
- Manage and maintain both Atlanta hotels websites
- Direct assistant to the Area Communications Manager and the Director of Sales & Marketing for The Ritz-Carlton, Hotels of Georgia
- Take on diverse administrative projects and tasks as requested by each director
- Uphold multiple data tracking tools in Excel
- Create PowerPoint decks for massive Owner’s & Budget Meetings
- Manage and maintain corporate digital asset library of photos
- Oversee The Ritz-Carlton digital asset library for two hotels
- Promote awareness of brand image internally and externally
- Use sales techniques to maximize revenue while maintaining existing guest loyalty to Marriott
- Administer and oversee verbiage for both Facebook pages
- Assist in the creative process for crafting in-room newsletters and multiple collateral pieces for each hotel
- Ensures that all aspects of Ritzcarlton.com are continually updated including content and photos
- Provide a seamless process for all VIP guests and tours for the hotel
- Coordinator to 2013 Director of Sales and Marketing of the year for all 3 Georgia Ritz-Carlton properties.
Business Development Researcher
Marriott International
08.2011 - 10.2012
- Research accounts from multiple different resources
- Validate deployment status of accounts by navigating in SFA Web
- Work collaboratively with Area Sales regarding the direct follow up effort with neighborhood targets and small business accounts
- Maintain and manage multiple data tracking tools in Excel
- Handle all team member and internal stakeholder requests in a timely and professional manner
- Take on diverse administrative projects, and tasks as requested by the director
- Able to uncover at least 10 unprompted leads a week for new business
- Practices active learning and listening, great customer service skills, and can easily exercise problem solving and decision making in situations.
Senior Customer Service Specialist and Graduate Assistant
Columbus State University Residence Life
01.2006 - 08.2011
- Front line customer service contact
- Coordinate collection and deposit of revenues
- Manage excel spread sheets/ Input data skills
- Answered all office phone calls/assisted in Q&A from new students
- Face to face interaction with students and parents.
Education
Master’s of Public Administration in Health Services -
Columbus State University
Columbus, GA05.2011
Bachelor of Arts Communication - Communications
Columbus State University
Columbus, GA05-2009
Skills
- Strategic Planning
- Project tracking
- Inventory Control
- Data Analysis
- Project Management
- Schedule Management
- Contract Management
- Project development
- Document Management
- Work flow planning
- Vendor Sourcing
- Contract negotiation expertise
- Content Development
- Analytics and Reporting
- Digital Media
- Social Media Copywriting
- Brand Promotion
- Teamwork and Collaboration
- Social Media Management
- Advertising
- Excellent Multitasking
- Interpersonal Skills
- Verbal and written communication
- Networking and relationship building
- Critical Thinking
- Brand development and awareness
- Community Engagement
- Campaign Management
- Effective Organization
Certification
2017, Advance Social Media Strategy Certificate, S.I. Newhouse School of Public Communications and Hootsuite media Inc, Syracuse University
References
References available upon request.
Timeline
Social Media and Marketing Project Manager
Life University
11.2014 - Current
Area Communications Coordinator
The Ritz-Carlton, Hotels of Atlanta
10.2012 - 11.2014
Business Development Researcher
Marriott International
08.2011 - 10.2012
Senior Customer Service Specialist and Graduate Assistant
Columbus State University Residence Life
01.2006 - 08.2011
Master’s of Public Administration in Health Services -
Columbus State University
Bachelor of Arts Communication - Communications
Columbus State University