Lindsey Hasis
Cincinnati,OH
Summary
Dynamic marketing leader with expertise in strategic planning, customer analysis, and marketing analytics. Proven track record in directing integrated campaigns that enhance brand performance and drive sales growth.
Overview
14
14
years of professional experience
Work History
Marketing Plan Lead
The Kroger Co
2025.09 - Current
- Developed annual marketing strategic content calendar and production budget for 12 enterprise retail banner brands and 3 private label brands.
- Managed a team of 6 marketing professionals in the execution of integrated marketing campaigns, ensuring alignment across paid, owned, and earned channels.
- Analyzed and adjusted annual marketing strategies to drive increased sales performance and attract new households.
Senior Brand Manager
The Kroger Co
2023.08 - 2025.09
- Oversaw annual brand strategy development, focusing on aligning marketing goals with actionable content plans and campaigns.
- Collaborated with Media team to translate brand strategy into media tactical plan and drive sales growth
- Mentored junior team members on brand management best practices, creative feedback and agency management
- Executed campaign production with internal and external agencies for 2023-2025 holiday season, inclusive of video, audio, OOH, social, display, national Media partnerships
Brand Manager
The Kroger Co
2020.01 - 2023.08
- Established and executed innovative multi-year enterprise holiday brand strategy for retail brand
- Analyzed retail advertising trends and consumer insights to enhance holiday strategic approach and creative execution
- Presented regular updates to CMO, VP to demonstrate progress towards key objectives and securing ongoing support for Marketing initiatives
- Developed and implemented brand strategy for Kroger’s ecommerce services inclusive of pickup, third party delivery, and a new delivery service launch
Senior Consultant, Marketing Analytics & Insights
84.51º
2018.07 - 2020.01
- Established IRI and Analytic Partners Marketing Mix analyses to optimize return on over $XXX MM in Marketing spend over FY18-FY20
- Collaborated weekly with Media Services, Strategic Planning to allocate Marketing investment based on near real-time performance data
- Analyzed multiple data sources to formulate a cohesive insights driven story with actionable insights for Kroger Marketing
Senior Consultant, Digital
84.51º
2017.04 - 2018.07
- Developed digital customer personas, segmentations, and insights to drive customer experience roadmap
- Partnered with Kroger Digital Marketing, UX, and Site Experience teams to implement improvements to the site
- Embedded digital customer insights into business strategy and planning
Digital Product Manager
84.51º
2015.09 - 2017.04
- Built strategic vision and product roadmap for clickstream data service striking balance between business, development, and architecture needs
- Led Kroger Technology team of 8 Developers, Product Owner, and Scrum Master in a Scaled Agile Framework
- Managed $3MM in capital resource to drive iterative product development, delivering against vision and program priorities
- Supervised delivery of probabilistic customer algorithms for ‘Start My Cart’ online product recommendations
- Collaborated with Analysis teams to measure A/B tests in online, mobile, and email channels
Senior Analyst
DunnhumbyUSA
2014.02 - 2015.09
- Targeted and measured GNC’s (a national vitamin and supplement retailer) comprehensive direct mail and email communication campaigns to elevate loyal customer engagement with sales uplift of over $9MM
Associate Analyst
DunnhumbyUSA
2012.06 - 2014.02
- Delivered ad-hoc custom analyses for food, beverage, health, and beauty care CPG client industries
Education
MBA - Innovation, Change, Entrepreneurship
Xavier University
Cincinnati, OH2019-08
Bachelor of Science - Marketing
The Ohio State University
Columbus, OH2012-06
Bachelor of Arts - Psychology
The Ohio State University
Columbus, OH2012-06
Skills
- Strategic Planning
- Analytical Thinking
- Creative Problem-Solving
- Self-starter
- Making the complex simple
- Teamwork and collaboration
Timeline
Marketing Plan Lead
The Kroger Co
2025.09 - Current
Senior Brand Manager
The Kroger Co
2023.08 - 2025.09
Brand Manager
The Kroger Co
2020.01 - 2023.08
Senior Consultant, Marketing Analytics & Insights
84.51º
2018.07 - 2020.01
Senior Consultant, Digital
84.51º
2017.04 - 2018.07
Digital Product Manager
84.51º
2015.09 - 2017.04
Senior Analyst
DunnhumbyUSA
2014.02 - 2015.09
Associate Analyst
DunnhumbyUSA
2012.06 - 2014.02
MBA - Innovation, Change, Entrepreneurship
Xavier University
Bachelor of Science - Marketing
The Ohio State University
Bachelor of Arts - Psychology
The Ohio State University