Victoria Hopkins
Louisville,KY
Summary
Dynamic and results-oriented Marketing Director with over 10 years of experience working in the healthcare industry in Kentucky. Expert in leveraging data-driven insights and creative storytelling to drive customer enrollment, engagement, and retention in a matrixed organization. Adept at developing comprehensive strategic plans and leading cross-functional teams to deliver impactful marketing campaigns that resonate with diverse audiences. Committed to driving organizational growth and ready to contribute my strategic vision and leadership capabilities to achieve long-term marketing success and impactful healthcare outcomes.
Overview
9
9
years of professional experience
Work History
Director of Medicaid Plan Marketing
Elevance Health
02.2023 - Current
- Leadership: Led a cross-functional team of 15 marketing professionals in a matrixed organization, fostering collaboration and driving performance.
- Budgeting: Successfully managed a multi-million-dollar marketing budget, maximizing resource allocation and ensuring the highest impact use of funds.
- Membership Growth: Developed a multi-faceted marketing strategy rooted in a member-centric whole health approach, resulting in Anthem becoming the fourth largest and fastest-growing Medicaid plan in the state.
- Innovation and Performance: Implemented a member incentive model centered around closing HEDIS care gaps, driving substantial growth in Value-Added Benefit (VAB) and Healthy Reward utilization through innovative member engagement initiatives.
- Compliance and Reporting: Ensured all marketing materials and campaigns complied with state and federal regulations, maintaining a 100% compliance record.
Community Outreach Manager
Elevance Health
11.2020 - 02.2023
- Provided leadership and direction to field-based representatives, ensuring strategy execution and generating reports for senior management.
- Trained and developed new hires on state regulatory requirements and health plan deliverables, adapting marketing strategies to organizational changes.
- Counseled field-based representatives, developing state regulatory reports and presentations for key stakeholders.
Community Relations Representative
Elevance Health
05.2019 - 10.2020
- Grew membership by educating and servicing members and Medicaid-eligible populations on benefits and enrollments.
- Represented the organization at community events, activities, and exhibits, while managing sponsorships and organizing participation.
- Developed relationships with community organizations and leaders, and led presentations at stakeholder meetings.
Outreach and Enrollment Coordinator
Big Sandy Health Care Inc.
05.2018 - 05.2019
- Provided leadership and direction to the Big Sandy Health Care's Certified Application Counselors (CAC's), ensuring accurate performance evaluations and report submissions to the state.
- Initiated and led community-based outreach projects to address local needs, developing productivity tracking and progress summary reports.
- Leveraged the team to execute outreach and enrollment strategies, meeting state requirements and achieving organizational goals.
Shelby Valley Optometry Office Manager
Big Sandy Health Care Inc.
01.2018 - 05.2018
- Supervised daily reconciliation of payments, insurance billing, and receipt verification, while managing staff scheduling and handling complaints.
- Directed staff in day-to-day operations, including IMS Medical Records Reporting.
- Maintained office supplies, optical dispensing, contact lenses, product orders, and delivery.
Application Assister
Big Sandy Health Care Inc.
11.2016 - 01.2018
- Contracted through Kentucky Primary Care Association as a Certified Application Counselor (CAC), educating the community on Medicaid and QHP enrollment processes.
- Provided 1:1 assistance with Medicaid and Federally Facilitated Marketplace applications, as well as case management for newly enrolled members.
- Conducted community outreach to increase awareness of resources and improve access to health care.
Medical Records Clerk
Big Sandy Health Care Inc.
01.2016 - 11.2016
- Utilized IMS Medical Records System to manage and confirm patient data, including insurance, demographics, and medical history.
- Triaged patient calls, responded to inquiries, managed admission/discharge records, and processed medical records requests in compliance with laws.
- Maintained secure patient records and uploaded physician progress notes, history, and physicals into electronic medical records.
Community Relations Specialist
UnitedHealthcare Community Plan
10.2020 - 11.2020
- Assisted in development of community outreach strategies and tactile plans to support membership growth
- Utilized market research and competitive analysis to drive outreach strategies and initiatives
- Developed and cultivated relationships with pertinent community organizations and leaders
- Managed sponsorships inquiries; organize and participate in community events and activities
- Prepared and provided presentations at Stakeholder meetings
Education
MBA - Healthcare Management
University of Pikeville
Pikeville, KY12.2018
BBA - Healthcare Management
University of Pikeville
Pikeville, KY12.2016
Skills
- Marketing
- Leadership
- Communication
- Team Management
- Strategic Planning
- Market Research & Data Analysis
- Department Budgeting
- Partnerships and Alliances
- Staff training/development
- Return of Marketing Investment
- Contract and Vendor Management
- Microsoft PowerPoint
- Microsoft Excel
- Microsoft Word
AWARDS
- The Top 50 Women Leaders of Louisville: 2024
- Elevance Health Impact Awards: 9/2023, 10/2022, 06/2022, 11/2021, 10/2021, 08/2020, 03/2020
- Academic All Mid-South Conference Cheerleader Award: 2016/2017
- Second Team All Mid-South Conference Cheerleader Award: 2016/2017
ASSOCIATIONS
Harbor House of Louisville LLC.: Board of Directors • 01/2024 - Current
Women We Admire: Member • 10/2024 - Current
Young Professionals Association of Louisville: Member • 03/2023 - Current
American College of Healthcare Executives: Member - KY Chapter • 04/2022 - Current
Timeline
Director of Medicaid Plan Marketing
Elevance Health
02.2023 - Current
Community Outreach Manager
Elevance Health
11.2020 - 02.2023
Community Relations Specialist
UnitedHealthcare Community Plan
10.2020 - 11.2020
Community Relations Representative
Elevance Health
05.2019 - 10.2020
Outreach and Enrollment Coordinator
Big Sandy Health Care Inc.
05.2018 - 05.2019
Shelby Valley Optometry Office Manager
Big Sandy Health Care Inc.
01.2018 - 05.2018
Application Assister
Big Sandy Health Care Inc.
11.2016 - 01.2018
Medical Records Clerk
Big Sandy Health Care Inc.
01.2016 - 11.2016
MBA - Healthcare Management
University of Pikeville
BBA - Healthcare Management
University of Pikeville
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