Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Lindsey Lassiter Zarracina

200 Peak Street, Chattanooga,TN

Summary

Experienced leader with expertise in launching customer-focused programs and analyzing complex data to drive marketing strategies. Proven success in cross-functional collaboration and team development, enhancing organizational growth. Skilled in customer insight analysis and CRM reporting improvements.

Overview

19
19
years of professional experience

Work History

Career Pause

Full Time Parent
Chattanooga, TN
03.2024 - Current
  • Took intentional career pause to care for our toddler and newborn, while spouse's work required 80% travel.
  • Engaged in comprehensive discussions with professionals across diverse industries to understand the application of skill set in various contexts.

Director of Customer Experience

THE REDWOODS GROUP
Durham, NC
05.2018 - 03.2024
  • Launched a Voice of the Customer (VOC) program within the Marketing Department that tracked and operationalized NPS, and CSAT metrics throughout the company.
  • Analyzed customer feedback data to identify high-value touchpoints and areas for improvement.
  • Utilized VOC insights and data analysis to launch the first Account-Based Marketing campaign to target a must-win customer segment.
  • Partnered with the Business Intelligence department to enhance CRM tools for more consistent and actionable reporting of metrics to C-level leadership.

Policy Analysis Intern – State Team

Tax Foundation
Washington, D.C.
06.2017 - 08.2017
  • Authored a foundational report on local jurisdictions' local taxing autonomy in a 50-state analysis.
  • Presented findings and recommendations to the senior legislative affairs team of a private sector client.

MBA Summer Intern – Strategy & Planning

Reynolds American, Inc
Winston-Salem, NC
06.2016 - 08.2016
  • Produced cross-price elasticity models using regression analysis to inform long-term pricing strategy for four product categories.

Director, Corporate Business Development

NAVY LEAGUE OF THE UNITED STATES
Arlington, VA
01.2015 - 12.2015
  • Created strategy that increased top tier membership 20% and sponsorships by $250k by leading a team to think creatively about event programming and retention strategies.
  • Led international outreach initiative that doubled international delegations at the Navy League’s Sea-Air-Space (SAS) Exposition.

Director, Corporate Affairs

NAVY LEAGUE OF THE UNITED STATES
Arlington, VA
02.2010 - 12.2014
  • Conducted strategic analysis that resulted in an expanded benefits program and strengthened relationships with 200+ corporate members representing $2.8M of a $10M organization budget.
  • Improved corporate investment in the SAS Exposition by 61% with a $1.1M increase in revenue.

Store Manager and Co-Brand Manager

EXPRESS (retailer)
Pensacola And Tampa, FL
01.2006 - 02.2010
  • Managed all aspects of store operations including sales, product management, inventory, and employee hiring and development.

Education

MBA - General Management

UNC Chapel Hill, Kenan-Flagler Business School
Chapel Hill, NC
05.2018

Master of Public Policy - Public Policy Analysis

DUKE UNIVERSITY, Sanford School of Public Policy
Durham, NC
05.2018

Bachelor of Arts - European History

UNIVERSITY OF WEST FLORIDA
Pensacola, FL

Skills

  • Strategic planning
  • Data analysis, modeling
  • Customer experience management
  • Account-based marketing
  • Customer segmentation
  • CRM optimization
  • Cross-functional collaboration
  • Process mapping and improvement
  • Survey design and implementation
  • Budgeting and forecasting
  • Leadership and team development

Affiliations

  • Volunteer for Chattanooga Public Library
  • Trained in small mammal wildlife rehabilitation
  • 2019 Judge in annual UNC Chapel Hill Systems Thinking competition: "Map the System"

Timeline

Career Pause

Full Time Parent
03.2024 - Current

Director of Customer Experience

THE REDWOODS GROUP
05.2018 - 03.2024

Policy Analysis Intern – State Team

Tax Foundation
06.2017 - 08.2017

MBA Summer Intern – Strategy & Planning

Reynolds American, Inc
06.2016 - 08.2016

Director, Corporate Business Development

NAVY LEAGUE OF THE UNITED STATES
01.2015 - 12.2015

Director, Corporate Affairs

NAVY LEAGUE OF THE UNITED STATES
02.2010 - 12.2014

Store Manager and Co-Brand Manager

EXPRESS (retailer)
01.2006 - 02.2010

MBA - General Management

UNC Chapel Hill, Kenan-Flagler Business School

Master of Public Policy - Public Policy Analysis

DUKE UNIVERSITY, Sanford School of Public Policy

Bachelor of Arts - European History

UNIVERSITY OF WEST FLORIDA

Similar Profiles

CREATE PROFILE
Lindsey Lassiter Zarracina
Profile generated at Resume-Now.com