Lindsey Morris
Rocklin,CA
Summary
Sales leader with a proven track record of building and scaling high-performing revenue organizations across healthcare and B2B SaaS. Experienced in leading go-to-market functions from early-stage (Series A/B) through late-stage growth (Series F), driving predictable pipeline and revenue outcomes. Known for owning the full funnel—from outbound strategy and pipeline generation to deal execution—while aligning Sales, Marketing, and RevOps to accelerate growth in complex, enterprise environments.
Overview
2027
2027
years of professional experience
Work History
Head of Sales Development
PAYZEN
12.2024 - Current
- Joined PayZen at Series B, building and scaling Sales Development across Enterprise, Strategic, and National segments, targeting $50M–$20B+ Net Patient Revenue health systems.
- Achieved threefold year-over-year sustained growth.
- Led Sales Development strategy supporting $28B+ in late-stage enterprise pipeline, including SDR-sourced opportunities at $480M–$7.6B health systems in proposal, committed, and vendor-of-choice stages.
- Own end-to-end SDR strategy, including hiring, onboarding, enablement, territory design, performance management, and career progression.
- Designed and operationalized ABM Sprint & Flight motions, replacing high-volume outbound with longer-cycle, account-based engagement for enterprise and strategic segments.
- Built persona-based outbound frameworks for Revenue Cycle, Patient Access, and Executive buyers, improving message relevance and meeting quality.
- Partner closely with Sales, Marketing, RevOps, Finance, and Product to align GTM strategy, event-driven campaigns, lead routing, and pipeline attribution.
- Defined and implemented NPR-based segmentation, account capacity models, and SDR-to-AE alignment, improving focus and coverage across TAM.
- Implemented data-driven performance systems (Salesforce, Gong, Outreach) tracking call-to-connect rates, qualified opportunity sets, meeting conversion, and no-show reduction, enhancing visibility into SDR performance.
- Increased outbound rigor and call efficiency to 65–80+ daily dials per SDR, contributing to improved connect rates in line with industry standards.
- Built and operationalized Strategic SDR motions that sourced and advanced top enterprise opportunities across major academic medical centers and health systems.
- Established executive-level ROI reporting for SDR-sourced pipeline, demonstrating Sales Development's critical role in driving enterprise revenue outcomes.
Head of Sales Development & Sales
ALEDADE, INC.
Bethesda, Maryland
12.2020 - 12.2024
- Led a team of six front-line managers, 32 SDRs, and seven strategic closers for pipeline generation and deal execution.
- Drove 2.5x year-over-year pipeline growth, surpassing historical benchmarks across key markets.
- Built and operated a hybrid sales model, integrating SDRs with closing resources for efficient business generation.
- Oversaw full funnel performance, including prospecting, qualification, deal progression, and closing for complex healthcare partnerships.
- Contributed to advancing strategic deals linked to value-based care programs measured by lives under management.
- Collaborated with executive leadership on territory design and GTM strategy to align pipeline creation with revenue goals.
- Closed partnerships resulting in significant growth in lives under management crucial for MSSP value-based care models.
- Expanded market footprint by driving net-new provider participation across priority regions, supporting overall program growth.
- Joined during Series C growth phase and supported scale through Series F, expanding GTM and pipeline engine
Senior Account Executive
SPINX DIGITAL
Los Angeles, California
2019 - 2020
- Drove consultative sales motions with CMO, CIO, and product executives to convert objectives into scalable strategies.
- Achieved 110% of quota by operationalizing value-based messaging to strengthen outbound frameworks.
- Generated measurable revenue impact through collaboration with executive stakeholders across mid-market and enterprise accounts.
- Managed full-cycle sales for complex digital transformation engagements, securing deals exceeding $300k.
Senior Account Executive
Symphonic Digital
Los Angeles, California
2017 - 2019
- Achieved 118% quota attainment through sourcing deals within ICP and TAM.
- Managed client relationships to enhance retention via tailored service solutions.
- Developed and executed strategic marketing campaigns to increase client engagement.
- Presented innovative proposals that improved online presence and brand visibility.
- Analyzed campaign performance metrics to deliver insights for optimization.
- Collaborated with internal teams to ensure effective delivery of integrated digital solutions.
- Facilitated regular client meetings to maintain transparency on project statuses.
- Oversaw client accounts, ensuring timely follow-ups and support throughout sales cycles.
Director of Social Selling Innovation
Creation Agency
2016 - 2018
- Pioneered early-stage social selling strategy on LinkedIn, creating an outbound channel that generated new pipeline.
- Achieved 128% of quota, earning President’s Club recognition for exceptional performance.
- Sourced and closed full-cycle opportunities through LinkedIn-driven engagement and network development.
- Developed repeatable playbooks for digital prospecting, relationship building, and conversion via social channels.
- Partnered with sales leadership to train cross-functional teams on LinkedIn selling strategies, scaling organizational adoption.
- Positioned social selling as a viable revenue channel, expanding pipeline beyond traditional methods.
- Led cross-functional teams in the development of innovative marketing strategies.
- Analyzed market trends to guide strategic planning and informed decision-making.
SDR Senior Manager
Act-On Software Inc.
Roseville, California
2013 - 2016
- Led cross-functional teams to optimize marketing automation strategies.
- Developed and implemented training programs for direct reports.
- Managed project timelines to align with strategic objectives.
- Analyzed market trends to enhance product positioning and messaging.
- Facilitated workshops promoting best practices in campaign management.
- Coordinated marketing efforts with sales teams to meet client needs.
- Analyzed performance metrics to identify improvement areas and establish action plans.
- Managed CRM system (SFDC) to efficiently track leads and customer interactions.
Education
Bachelor’s Degree -
Southern Methodist University
05-2007
Skills
- Sales leadership
- Enterprise outbound sales
- Sales performance analysis
- Pipeline forecasting
- Lead generation
- Account-based marketing
- Sales and marketing alignment
- Outreach strategies
- Revenue operations
- Salesforce proficiency
- Gong utilization
- Data performance management
- Cross-functional collaboration
- Team leadership
Personal Information
- Available: Open to Remote / Hybrid
- Director of Sales Development | Healthcare & B2B SaaS | GTM & Pipeline Growth Leader
Timeline
Head of Sales Development
PAYZEN
12.2024 - Current
Head of Sales Development & Sales
ALEDADE, INC.
12.2020 - 12.2024
Senior Account Executive
SPINX DIGITAL
2019 - 2020
Senior Account Executive
Symphonic Digital
2017 - 2019
Director of Social Selling Innovation
Creation Agency
2016 - 2018
SDR Senior Manager
Act-On Software Inc.
2013 - 2016
Bachelor’s Degree -
Southern Methodist University