Results-oriented professional with 20+ years of experience in Communications and Public Relations with a proven knowledge of corporate identity, brand management and crisis communications. A confident leader who excels at helping clients unearth their core business goals and embrace their authenticity with a patient approach and eminent strategic ability to define key areas of impact. Career defined by creating unique tactical plans aimed at maximum efficiency for achieving high value objectives.
Overview
21
21
years of professional experience
Work History
Founder
Concrete Blonde Consulting
11.2016 - Current
Represented over 30 clients in various industries including technology, luxury markets, non-profit, professional services and hospitality
B2B technology experience includes: Electronic Alchemy, Adaptive Global Solutions, Waterplan and Social Chain
Drafted messaging for multiple B2B SaaS companies to help integrate highly technical language into media pitches for mainstream outlets
Lead organizations by learning their objectives and creating strategies and tactics to support overall marketing goals
Helped clients gain earned media coverage to achieve specific KPIs including increased visibility by driving traffic to websites and more specific marketing goals
Responsible for drafting press kit materials, pitches and building strategic partnerships
Establish and maintain cooperative relationships with representatives of community, consumer, employee or public interest groups
Coach client representatives in effective communication with the public, employees and media
Confer with production or support personnel to produce or coordinate advertisements, media buys and promotions
Arrange public appearances, lectures, contests or exhibitions for clients to increase product or service awareness and to promote goodwill
Coordinate public responses to environmental management incidents or conflicts
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety or other important social issues
Intern Partner
WordHampton Public Relations
05.2005 - 10.2016
Agency partner and head of New York City division managing client portfolio
Representing just under $750K in annual revenue
Lead on largest account, Fortune 500 NAPCO Security (B2B company)
Participate in business development including lead generation, proposals and pitching new business in both new market and industries
Develop social media and digital marketing packages to enhance client offerings and expand up-selling opportunities
Develop and lead a professional development program, execute quarterly performance reviews, create training programs and mentor team of 5 employees
Oversee client budgets and finances, as well as, team operations to ensure accountability on all fronts
Provide communications counsel, business plan creation and investor relations for consumer products, small businesses, start-ups and nonprofits
Manage client relationships and develop strategic marketing and organic growth plans
Manage the team at strategic and tactical levels on 35+ hospitality, lifestyle, healthcare and nonprofit accounts
Develop and implement client public relations, social media and digital campaign strategies including messaging and positioning, community partnerships and special event planning and execution
Education
Bachelor of Science (B.S.) - Communication and Media Studies