Lindsey Opsvik
PORTLAND
Summary
Experienced senior merchant specializing in the international market, driving consumer-right product strategies across footwear and apparel. Proven ability to translate consumer insights, marketplace trends, and commercial data into merchandising strategies that accelerate growth, elevate the consumer experience, and influence cross-functional decision making. Recognized for building strong partnerships across merchandising, product creation, planning, and x-Geo teams while navigating ambiguity in fast-paced global environments. Combines analytical rigor with strong product intuition, a collaborative leadership style, and a passion for creating compelling assortments that balance consumer needs, business objectives, and long-term brand vision.
Overview
12
12
years of professional experience
Work History
Sr Merchant, APLA NSW Women’s Apparel
Nike
Beaverton
06.2023 - Current
- Leads seasonal merchandising strategy for Women’s NSW Fleece, Graphic Tees, and Local Creation.
- Builds strong partnerships across Global, Geo, and Territory teams to align, collaborate, and improve efficiency.
- Led with a consumer-first approach, creating Territory nuanced FA26 Studio Fleece launch plans.
- Partners with Visual Merchandising to create 365 Graphic Tee destinations that support end-in-mind retail.
- Identifies opportunities by leveraging sell-in and sell-through data, marketplace insights, and trend databases.
- Partners with Global Merchandising, Product, Brand, Planning, and Visual Merchandising to shape seasonal strategies.
Sr Merchant, APLA Kids Performance Footwear
Nike
Beaverton
11.2020 - 06.2023
- Managed Kids Running, Global Football, Basketball, and Tennis footwear.
- Gathered consumer trends and marketplace insights to influence line planning and product creation.
- Built Global Football strategy to support sustainable, profitable growth.
- Partnered cross-functionally to support portfolio health and profitability.
- Created long-term merchandising strategies using consumer insights, marketplace trends, and NDDC data.
Associate Merchant, APLA Men’s Performance
Nike
Beaverton
11.2017 - 11.2020
- Influenced product creation for Men’s 2020 Tokyo Olympics.
- Developed cross-category tools to improve seasonal communication and execution.
- Influenced Global Merchandising to create seasonally relevant product for Northern and Southern Hemispheres.
- Led consumer and marketplace insights to identify incremental seasonal opportunities.
- Partnered cross-functionally to build consumer-right, profitable assortments through E2E, PRO, and GSA.
Associate Merchant, APLA Women’s Running Apparel and Training Footwear
Nike
Beaverton
08.2016 - 11.2017
- Partnered cross-functionally to set SP18 consumer-right pricing strategy, driving +33% YoY growth.
- Helped influence Global to create a Reverse Seasonality capsule for the Southern Hemisphere.
- Built strong partnerships across Category, DSM, MIS, DPIM, and Global Merchandising.
- Led consumer insights and shared incremental opportunities with Global through E2E.
- Prepared consumer-right assortments for Southern and Northern Hemispheres.
Merchandising Assistant, Kids Apparel
Hanna Andersson
Portland
07.2015 - 06.2016
- Supported Boys Apparel and Accessories assortment strategy.
- Supported the Retail Merchandise Director and Merchandise Manager.
Merchandising Assistant, Kids Apparel
Zulily
Seattle
02.2014 - 07.2015
- Owned 30 weekly vendor curations and supported strategic growth targets.
- Influenced event ad copy and delivered creative assets from Brand to Creative.
- Entered daily sales events into the content management system.
Education
Bachelor of Science - Human Services
Oregon State University
Skills
- Passion for Product
- Data Driven
- Influencing
- Strategic Planner
- Enterprise Mindset
- Relationship Building
- Data-driven decision making
- Merchandising strategies
Timeline
Sr Merchant, APLA NSW Women’s Apparel
Nike
06.2023 - Current
Sr Merchant, APLA Kids Performance Footwear
Nike
11.2020 - 06.2023
Associate Merchant, APLA Men’s Performance
Nike
11.2017 - 11.2020
Associate Merchant, APLA Women’s Running Apparel and Training Footwear
Nike
08.2016 - 11.2017
Merchandising Assistant, Kids Apparel
Hanna Andersson
07.2015 - 06.2016
Merchandising Assistant, Kids Apparel
Zulily
02.2014 - 07.2015
Bachelor of Science - Human Services
Oregon State University