Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lindsey Ray

New Hudson

Summary

Sales professional with a proven track record of driving revenue growth and building long-term client relationships, specializing in group sales and themed events. Skilled in identifying customer needs and delivering tailored solutions that close deals, maximize attendance, and enhance the client experience. Strong communicator and negotiator with a results-driven mindset, excelling in team collaboration and consistently achieving sales targets.

Overview

6
6
years of professional experience

Work History

Group Sales Representative

Ilitch Sports & Entertainment
Detroit
01.2025 - Current
  • Generate new business by prospecting, cold calling, and building/maintaining relationships with local businesses, schools, and community organizations.
  • Manage and grow an existing client base by providing exceptional service and creating customized group outing experiences.
  • Consistently achieve and exceed sales goals, contributing to overall ticket revenue, and attendance targets.
  • Coordinate logistics for large group outings, ensuring a seamless experience from ticketing to in-game recognition, and hospitality.
  • Lead the sales and execution of theme nights, consistently selling out targeted events, and driving year-over-year growth in participation and revenue.
  • Upsell premium hospitality areas, suites, and special ticket packages to group clients, increasing per-capita revenue and enhancing the fan experience.
  • Collaborate with team members, and support the Inside Sales Program by mentoring colleagues and sharing best practices to drive overall department success.
  • Work cross-functionally with marketing, operations, and game-day staff to deliver high-quality experiences for clients.
  • Utilize CRM (e.g., Salesforce) to track leads, maintain accurate records, and manage the full sales pipeline.

Account Executive

Learfield IMG College
Blacksburg
03.2020 - 12.2021
  • Sell multi-game membership tickets, group tickets, and other products.
  • Call current and past customers, and cold-call new sales leads to generate sales.
  • Build relationships to provide repeat business and excellent customer service.
  • Achieve and exceed weekly, monthly, and annual sales goals established by management.
  • Build relationships to promote repeat business and excellent customer service.

Sales Representative

Learfield IMG College
Indianapolis
10.2019 - 03.2020

Marketing Intern

Eau Claire Express-Northwoods League
Eau Claire
05.2019 - 08.2019
  • Assisted in developing promotional materials for game events and community outreach.
  • Participated in team meetings to brainstorm creative ideas for upcoming promotions and events.
  • Developed content and promotional materials for various campaigns.
  • Organized promotional events such as webinars, conferences, and trade shows.
  • Assisted event staff in setup and breakdown of game day activities.
  • Coordinated with vendors to ensure timely delivery of supplies and services.
  • Supported marketing efforts by distributing promotional materials to fans.

Education

Bachelor of Science - Sports Management

Western Michigan University
Kalamazoo, MI
04-2019

Skills

  • Relationship building
  • Event coordination
  • Sales strategy
  • Time management
  • Effective communication
  • Team collaboration
  • Driven & Goal-Oriented
  • Reliability

Timeline

Group Sales Representative

Ilitch Sports & Entertainment
01.2025 - Current

Account Executive

Learfield IMG College
03.2020 - 12.2021

Sales Representative

Learfield IMG College
10.2019 - 03.2020

Marketing Intern

Eau Claire Express-Northwoods League
05.2019 - 08.2019

Bachelor of Science - Sports Management

Western Michigan University
Lindsey Ray
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