Lindsey Stowe Estrada
New Berlin,WI
Summary
Dedicated professional with 10+ years in the retail industry. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail orientated, passionate and results driven with experience in corporate and ecommerce retail.
Overview
11
11
years of professional experience
Work History
Sr. Brand Manager
SupplyKick
01.2022 - Current
- Responsible for developing, overseeing and executing strategies to help brands grow on leading ecommerce marketplaces.
- Manages a diverse and dynamic portfolio of brands, partner relationships, and product assortments within wholesale and agency type models.
- Manages cross-functional communication between brand partners and internal teams, working to set and execute growth-minded goals and objectives.
- Implements data-driven decisions by analyzing various metrics such as sales and margin data, advertising performance, and inventory levels to maximize business.
- Provides guidance to Brand Management team and other internal team members, fostering a culture of creativity, innovation and continuous improvement.
Planning Manager- Slippers and Men's Accessories
Kohl's
02.2021 - 01.2022
- Developed and managed a business strategy that drove sales, optimized inventory and delivered profitability for a $210 million- dollar business in collaboration with the Merchandise Manager.
- Built seasonal plans and managed in season open-to buy to ensure performance goals were achieved by month, quarter and season.
- Facilitated strong relationships with vendors. Partnered with them on business performance and future strategies.
- Drove team engagement and office culture with an emphasis on collaboration.
Assistant Merchandise Manager- Young Women's Athleisure
Kohl's
10.2018 - 02.2021
- Partnered with the Merchandise Manager, Planning Manager and Product Development Teams to manage Young Women's Athleisure, a $110 million-dollar business.
- Collaborated on the development and execution of merchandising plans to drive the results of our key financial metrics.
- Identified risks and opportunities by analyzing in season selling, financial and inventory performance.
- Owned assortment building and execution.
Buyer- Ladies' Outerwear and Swim
The Bon Ton Stores
04.2017 - 06.2018
- Managed and strategically developed a $65 million-dollar ladies' outerwear and swim business.
- Collaborated cross-functionally with planning, marketing, visual and ecommerce teams to deliver sales, inventory and profitability objectives in a dynamic, evolving environment.
- Improved web penetration to support the company's objective of increased omni-channel sales.
- Built strong domestic vendor partnerships.
- Effectively negotiated the purchasing of product at costs to be less or equal to target pricing, advertising co-op and vendor markdown assistance.
- Monitored and analyzed in season and post-season sales and identified growth opportunities and/or down-trending styles/categories to optimize future business.
- Managed and developed Assistant Buyers, Merchandise Assistants and Assistant Planners.
Associate Merchant- Missy Better Separates
The Bon Ton Stores
06.2015 - 04.2017
Assistant Merchant- Moderate Special Sizes
The Bon Ton Stores
02.2013 - 06.2015
Education
Bachelor of Business Administration - Supply Chain and Operations Management
University of Wisconsin- Milwaukee
Milwaukee, WI05.2009
Skills
- Time Management
- Adaptable
- Passionate
- Critical and Strategic Thinking
- E-commerce Management
- Product and Assortment Management
- Relationship Building
- Brand-Building Strategies
- Willingness to Learn
Timeline
Sr. Brand Manager
SupplyKick
01.2022 - Current
Planning Manager- Slippers and Men's Accessories
Kohl's
02.2021 - 01.2022
Assistant Merchandise Manager- Young Women's Athleisure
Kohl's
10.2018 - 02.2021
Buyer- Ladies' Outerwear and Swim
The Bon Ton Stores
04.2017 - 06.2018
Associate Merchant- Missy Better Separates
The Bon Ton Stores
06.2015 - 04.2017
Assistant Merchant- Moderate Special Sizes
The Bon Ton Stores
02.2013 - 06.2015
Bachelor of Business Administration - Supply Chain and Operations Management
University of Wisconsin- Milwaukee