Lindy Robinson

Manager

Hourglass Aesthetics

Lexington

04.2022 - Current

Grew revenue by 72% over three years by implementing a full-stack marketing plan and growth strategies that increased revenue from $2.97M (2022) to $5.11M (2024) campaigns, and patient referral programs.
Built out training programs for sales and consultative selling, increasing treatment plan conversion by 50%.
Managed team of 20+, including injectors, aestheticians, and admin staff; oversaw hiring, training, and KPIs.
Initiated CRM and patient follow-up systems that improved no-show rates and post-treatment engagement.
Designed and implemented custom marketing strategies, resulting in average revenue increases of 25–40% per client within 6–12 months.
Acted as main liaison between practices and digital marketing vendors, ensuring alignment and optimized campaigns.
Developed retention strategies and loyalty programs that increased patient retention by 30% on average across client base.
Implemented strategic plans to optimize resource allocation and efficiency.
Oversaw budget management to maintain financial accountability within the team.
Coached, mentored and trained team members in order to improve their job performance.
Provided leadership during times of organizational change or crisis situations.
Maintained up-to-date records of employee attendance, payroll information, vacation requests.
Recruited and hired qualified candidates to fill open positions.
Conducted regular meetings with staff to discuss progress and identify areas of improvement.
Managed vendor relationships by negotiating contracts and ensuring timely delivery of goods and services.
Managed risk by developing and implementing effective risk management strategies.
Conducted performance evaluations, providing feedback and coaching for team development.
Oversaw marketing initiatives, increasing brand awareness and sales.
Managed inventory levels to meet demand without overstocking, reducing waste.