Detail-oriented writer and editor with six years of experience creating travel-related content for websites. Talented at crafting well-researched destination guides and engaging feature articles. Able to work independently in a remote capacity.
Overview
21
21
years of professional experience
Work History
Content Writer
Independent Contractor
Millbrae, CA
05.2013 - Current
Compose well-written and compelling content for variety of digital collateral
Copyedit for spelling and grammar; fact-check for accuracy; proofread for error-free content
Complete deliverables on time as well as on target with editorial and project guidelines
Research assigned topics in order to write authoritative and relevant long-form content
Tailor writing to align with each client's brand standards, voice, and style
Assist with SEO strategy by incorporating keywords for improved Google rankings
Enhance site content to increase readers' page viewing time (engagement) by over 200%
Projects: travel articles, blog posts, newsletters, product copywriting, and marketing emails
Clients: PlanetWare.com, Sam's Club, Avital Tours, Weekend Sherpa, and Zicasso.com
Content Specialist
Walmart.com
Brisbane, CA
08.2007 - 04.2013
Managed content of 10,000-item online catalog for furniture, baby, and home categories
Wrote SEO-friendly item descriptions and features & benefits lists leveraging Google Keyword Planner
Assigned projects to freelance writers; provided editorial feedback and suggestions for best practices
Acted as project lead for A/B tests designed to measure content performance and conversion metrics
Developed ideas for seasonal marketing campaigns, emails, and online banner ads
Implemented editorial revisions throughout review process involving multiple stakeholders
Proofread site copy and adhered to brand style guidelines; ensured at least 98% accuracy
Copywriter
Gymboree Corporation
San Francisco, CA
03.2004 - 01.2006
Worked on each stage of editorial process from creative brief to website publication
Collaborated with cross-functional teams to produce deliverables that met marketing objectives
Created 30 online product descriptions daily for Gymboree and Janie & Jack e-commerce sites