Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lisa Alexander

Millbrae,CA

Summary

Detail-oriented writer and editor with six years of experience creating travel-related content for websites. Talented at crafting well-researched destination guides and engaging feature articles. Able to work independently in a remote capacity.

Overview

21
21
years of professional experience

Work History

Content Writer

Independent Contractor
Millbrae, CA
05.2013 - Current
  • Compose well-written and compelling content for variety of digital collateral
  • Copyedit for spelling and grammar; fact-check for accuracy; proofread for error-free content
  • Complete deliverables on time as well as on target with editorial and project guidelines
  • Research assigned topics in order to write authoritative and relevant long-form content
  • Tailor writing to align with each client's brand standards, voice, and style
  • Assist with SEO strategy by incorporating keywords for improved Google rankings
  • Enhance site content to increase readers' page viewing time (engagement) by over 200%
  • Projects: travel articles, blog posts, newsletters, product copywriting, and marketing emails
  • Clients: PlanetWare.com, Sam's Club, Avital Tours, Weekend Sherpa, and Zicasso.com

Content Specialist

Walmart.com
Brisbane, CA
08.2007 - 04.2013
  • Managed content of 10,000-item online catalog for furniture, baby, and home categories
  • Wrote SEO-friendly item descriptions and features & benefits lists leveraging Google Keyword Planner
  • Assigned projects to freelance writers; provided editorial feedback and suggestions for best practices
  • Acted as project lead for A/B tests designed to measure content performance and conversion metrics
  • Developed ideas for seasonal marketing campaigns, emails, and online banner ads
  • Implemented editorial revisions throughout review process involving multiple stakeholders
  • Proofread site copy and adhered to brand style guidelines; ensured at least 98% accuracy

Copywriter

Gymboree Corporation
San Francisco, CA
03.2004 - 01.2006
  • Worked on each stage of editorial process from creative brief to website publication
  • Collaborated with cross-functional teams to produce deliverables that met marketing objectives
  • Created 30 online product descriptions daily for Gymboree and Janie & Jack e-commerce sites

Education

Smith College
Bachelor of Arts, Comparative Literature

Skills

  • Travel writing
  • Fact-checking
  • Copyediting
  • Knowledge of SEO best practices
  • Familiar with AP Stylebook and
  • WordPress content management system

Timeline

Content Writer

Independent Contractor
05.2013 - Current

Content Specialist

Walmart.com
08.2007 - 04.2013

Copywriter

Gymboree Corporation
03.2004 - 01.2006

Smith College
Lisa Alexander