Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Quote
Timeline
OperationsManager
Lisa Bair

Lisa Bair

CEO
West Palm Beach,FL

Summary

Accomplished serial Founder/CEO well-versed in assessing risk, developing solutions and implementing positive changes to achieve sustainability and growth in challenging market conditions. Adept at building and strengthening business and customer relationships.

Overview

34
34
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Executive Marketing Consultant

Invicta Enterprises
West Palm Beach, FL
05.2020 - Current
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
  • Completed quarterly forecasting and monthly financial reviews.
  • Identified value propositions and key messages for company marketing campaigns.
  • Established targets for social media platforms to reflect business objectives.
  • Analyzed consumer usage patterns to identify trends and target key demographics.

Founder/CEO

Quantuvis LLC
West Palm Beach, FL
02.2013 - 05.2020
  • Formed senior leadership team through rigorous interviews and extensive candidate research.
  • Established organizational mission statement through extensive collaboration and review.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Led team of 18 other leaders reporting to Board of Directors.
  • Facilitated over $3.5 Million in annual SaaS-based revenue 7+ years.

Founder/CEO

Hobart Group Holdings
Gladstone, NJ
04.2003 - 11.2013
  • Launched a comprehensive healthcare agency network to support market access objectives for drug launches supporting 12 of the top 20 global life science companies.
  • Established, optimized and enforced business policies to maintain consistency across industry operations.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Developed groundbreaking digital agency to support the launch of 3 proprietary digital product offerings
  • Expanded to $30 million in sales, with 150 employees, and 4 corporate entities across 3 US locations
  • Led the company through a multi-million dollar acquisition by Precision for Medicine

Managing Director

Synergy Healthcare
Bedminster, NJ
07.2000 - 04.2003
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Monitored sales forecasts and projected financial planning for organization to achieve revenue goals.
  • Supervised daily operations of three-million dollar healthcare agency operation supporting Pfizer and Pharmacia.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Led recruiting, hiring and training of team members.


Sr. VP, Management Supervisor

Lowe McAdams
New York, NY
05.1997 - 07.2000


  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Oversaw hiring, adding valuable, talented professionals to strengthen management team.
  • Developed measurement tools, dashboards and reports to track metrics on adoption and effectiveness of initiatives.
  • Established performance goals for department and outlined processes for achievement.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.

VP, Account Supervisor

Grey Healthcare Group Inc.
New York, NY
11.1992 - 05.1997
  • Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
  • Partnered with creative team director to drive long-term account planning, growth and success.
  • Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise.
  • Led projects involving activity, direction and measurement on brand's web and social channels.
  • Contributed ideas to concept development, strategic planning and business operations.

Professional/Hospital Medical Representative

Syntex Laboratories
San Francisco, CA
11.1989 - 11.1992
  • Exceeded established sales goals and increased product sales across product portfolio in both private practice and hospital environments.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Used consultative sales approach to understand and meet customer needs.

Education

Bachelor of Science - Marketing/Advertising

Bloomsburg University of Pennsylvania
Bloomsburg, PA
09.1983 - 05.1987

Skills

Business start up

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Certification

Artificial Intelligence In Healthcare Training MIT Sloan School of Management

Accomplishments

  • HIMMS Speaker 2019
  • Springboard Enterprises Tech Innovation Hub 2016
  • Med Ad News Manny Awards Category 3 Finalist: The Hobart Group
  • EY 2010 Winning Women
  • Hobart Group Best Places to Work NJ

Quote

Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill

Timeline

Artificial Intelligence In Healthcare Training MIT Sloan School of Management

10-2020

Executive Marketing Consultant

Invicta Enterprises
05.2020 - Current

Founder/CEO

Quantuvis LLC
02.2013 - 05.2020

Founder/CEO

Hobart Group Holdings
04.2003 - 11.2013

Managing Director

Synergy Healthcare
07.2000 - 04.2003

Sr. VP, Management Supervisor

Lowe McAdams
05.1997 - 07.2000

VP, Account Supervisor

Grey Healthcare Group Inc.
11.1992 - 05.1997

Professional/Hospital Medical Representative

Syntex Laboratories
11.1989 - 11.1992

Bachelor of Science - Marketing/Advertising

Bloomsburg University of Pennsylvania
09.1983 - 05.1987

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Lisa BairCEO