Summary
Overview
Work History
Education
Skills
Websites
Certification
Activities Awards
Timeline
Generic

Lisa Barron

Westlake,FL

Summary

Master of adult learning, cross-functional collaboration, leadership development, and content creation.

With over 18 years of experience in sales, enablement, operations, and leadership roles, I am a seasoned sales strategist, coach, and product expert who enables and empowers sales teams to achieve their goals and grow revenue.

As a seasoned Sales and Enablement professional, I design and deliver global sales enablement programs, provide individualized coaching and mentoring, develop competency metrics and certifications, and act as a subject matter expert for all sales teams across the US and international markets. I have contributed to a 250% closed/won conversion rate, 25% increase in global revenue, improved lead conversion rates by 65%, pipeline velocity by 33%, and enhanced competitive win rate by 67%. I am passionate about leveraging my Communication and Learning Technologies degrees along with my education background to foster a culture of learning, collaboration, and excellence among sales professionals.

Overview

22
22
years of professional experience
1
1
Certification

Work History

National Director, Sales Enablement and Development

Empyrean
04.2021 - Current
  • National Director for Global GTM enablement and skills coach, product enablement and subject matter expert for all sales teams US and International
  • Reporting to CSO
  • Global revenue increase of 42% from direct coaching, enablement programs
  • Responsible for Opportunity conversion rate, Pipeline growth, sufficiency and velocity
  • Implementation of MOS and sales management training
  • Implemented SPICED, BANT, MEDDPICC, and SPIN Discovery training and certification program
  • Provided individualized coaching for all sellers and opportunities - Enterprise (5,001+ units), Strategic (1500-5000 units), SMB and BDR to grow revenue, enhance sales techniques and drive closed/won increases
  • Develop competency metric for all sellers, create QBR and monthly status reports, pipeline management, performance reviews and Go To Gemba for each opportunity
  • Controlled resources and assets for department activities to comply with industry standards and government regulations

Senior Manager, Global Sales Enablement

Netradyne
03.2020 - 04.2021
  • Developed and executed Sales, Sales Enablement, Business Continuity, and Leadership programs for over 1400 Team Members
  • Delivered high impact curriculum to improve competency of a $500M organization
  • Increased sales production by 27.5% with development of sales coaching program for 400 sales team members
  • Designed, managed, and delivered leadership development program with focus on Business Acumen, Agile Methodologies and Talent Development to 300 participants
  • Achieved 197% IRR on program
  • Consulted across project stakeholders and executives to develop ILT, online, and video-based learnings
  • Owned sales on-boarding for five-region footprint averaging $231MM in annual new business production
  • Facilitated change management across the organization footprint to support PMO initiatives
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives

Director of Business Development

BenefitElect Alliance LLC
01.2017 - 02.2021
  • Responsible for driving new pipeline and strategic sales cycles, leading internal teams, collaborating and sharing best practices, implementing value-selling processes, developing trusted relationships with prospective customers and existing partners, and leveraging knowledge of Workday's products and value realized by customers
  • Experience in various roles (Medium Enterprise, Large Enterprise, and Healthcare) and geographic markets
  • Majority of experience is net new but have also managed add-on business within customer accounts specific to new product offerings.
  • Obtained pricing deals, negotiated contracts, and solidified beneficial agreements
  • Met with new customers to share product and service information, listen to needs and learn about business operations
  • Analyzed data to discover trends, informing market strategies, and objectives
  • Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives

Orthopedic Sales Consultant

CHG Healthcare
11.2014 - 04.2017

Director of Salesforce Effectiveness

The Justice Group
08.2008 - 03.2014
  • Entrusted to build, lead, and grow the revenue operations and enablement team of a rapidly growing sales team of a high-growth AI SaaS start-up
  • Selected due to success and experience leading high-performance sales teams through solid process, training, and coaching
  • Recruited and assembled a high-performing team of 5, selecting top talent and fostering their growth to drive organizational success
  • Led the development, pilot and execution of a comprehensive onboarding and ongoing training program to quickly ramp and develop the revenue organization - serving Business Development Representatives, Account Executives, Solutions Consultants, Channel Consultants and supporting the 300% growth of the team
  • Improved rep ramp time and performance through developing and delivering a standardized Sales process, Sales forecasting, Sales playbooks (process, sales plays, product), and nimble workshops and training focused on sales skills and product knowledge
  • Implemented a performance coaching program for Account Executives, leading to enhanced productivity, stronger communication skills improving discovery and demo meetings, refined sales techniques and a culture of continuous improvement within the team
  • Worked closely with organizational leadership and board of directors to guide operational strategy

High School Language Arts Instructor

Pinellas County Schools
01.2005 - 01.2008
  • Administered assessments and standardized tests to evaluate student progress
  • Evaluated academic skills of each student through verbal assessments, graded assignments, and standardized tests
  • Helped students develop academic, social and emotional skills for long-term success
  • Kept classroom organized, clean and safe for students and visitors

Senior Sales Consultant

Compaq Computer Corporation
09.2001 - 06.2005
  • Generated new business through effective prospecting, telemarketing, territory planning and relationship building
  • Monitored and managed staff performance to attain target metrics both individually and team unit
  • Applied consultative sales approach and followed strategic marketing initiatives to develop new business
  • Delivered superior service to portfolio of 20+ accounts earning around $650k annually

Education

Master of Arts - Learning Technologies

The Ohio State University
Columbus, Ohio
2021

Bachelor of Arts - Organizational Communication

Kent State University
Kent, Ohio
2022

Skills

  • Zoom
  • From Conception to Completion
  • Business Metrics
  • Adult Learning Methodologies
  • Gap Analysis
  • New Hires
  • Curriculum
  • Sales Effectiveness
  • End-to-End Sales
  • Content Delivery
  • Process Improvement
  • Cost Control
  • Business Development
  • Revenue Forecasting
  • Business Planning
  • Decision-Making

Certification

  • The Seven Habits of Highly Effective People
  • Lean Six Sigma
  • The R-Factor - Focus 3
  • Professional Certified Coach (PCC)

Activities Awards

  • Medium Enterprise AE Advisory Council
  • AE Mentor
  • Activate Program Participant
  • Club Qualifier
  • Local Giving & Doing Leader
  • Guest Speaker (SKO, CI, CSD)

Timeline

National Director, Sales Enablement and Development

Empyrean
04.2021 - Current

Senior Manager, Global Sales Enablement

Netradyne
03.2020 - 04.2021

Director of Business Development

BenefitElect Alliance LLC
01.2017 - 02.2021

Orthopedic Sales Consultant

CHG Healthcare
11.2014 - 04.2017

Director of Salesforce Effectiveness

The Justice Group
08.2008 - 03.2014

High School Language Arts Instructor

Pinellas County Schools
01.2005 - 01.2008

Senior Sales Consultant

Compaq Computer Corporation
09.2001 - 06.2005

Master of Arts - Learning Technologies

The Ohio State University

Bachelor of Arts - Organizational Communication

Kent State University

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Lisa Barron