Lisa Catina

• Acquisition of low census/reputation hospital September 2023; strategically transitioned hospital and continually maintained full census with highly improved positive image for 2 consecutive years.
• Negotiated and closed agreements with new community providers.
• Maintained employee retention year over year.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Led change and transformation across business areas to deliver benefits and align Select Medical's continuum of care approach.
• Cross-trained existing employees to maximize team agility and performance.
• Maintained professional, organized, and safe environment for team members.

Generated optimum sales of 60% growth in South Dallas area; fostering company to open first S. Dallas location to maintain community market share.

• Strategic in conducting market research to formulate a selling pattern for organic growth.
• Evaluated patient satisfaction and made suggestions for changes or improvements.
• Implemented service improvements to minimize recurring patient issues and complaints.
• Educating the community about the benefits of home-based care utilizing data driven marketing.
• Easily anticipated customer needs by addressing complaints and concerns of patients in real-time.

• Interviewed caseload of 60 patients, families, or groups to assess situations, limitations and issues and implement services to address needs.
• Supported patients and families with empathy and compassion during difficult times.
• Facilitated group therapy sessions to build supportive, communicative patient networks.
• Assisted patients with navigating and accessing social services such as housing and medical care.
• Coordinated external healthcare professionals to uphold high-quality, patient-centered care.
• De-escalated stressful situations through individual and family crisis interventions.
• Participated in professional development and training opportunities to enhance clinical skills.
• Participated in daily interdisciplinary team meetings to coordinate care for patients.