Summary
Overview
Work History
Education
Skills
Timeline
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Lisa Dell'Apa Stefan

Toronto,Ontario

Summary

With a career built navigating the ever-changing landscape of content, media and digital marketing, this multifaceted editor and collaborative leader excels in fast-paced environments while adding a dynamic spark to any team. Her detail-oriented, analytical mind translates complex topics into easy-to-understand and relatable content, bringing ideas and order out of chaos.

Overview

24
24
years of professional experience

Work History

Manager, Content & Partnerships

AdvisorStream, a Broadridge Company
09.2020 - Current
  • While managing curation for AdvisorStream's global library of financial wellness content, AdvisorStream more than doubled the number of articles shared, and engagement via automated marketing channels increased 165%.
  • Built and expanded strong partnerships with senior-level leaders at such world-class news organizations as the Globe and Mail, Forbes, WSJ, NYT, Financial Times, Bloomberg, and the Guardian, negotiating contracts and facilitating technology development.
  • Expanded AdvisorStream's automated marketing email offerings, which showcase 'best of' financial content, and are read by millions of clients each week.
  • Twice recognized within the larger Broadridge organization as a high performer, taking on new responsibilities, testing AI applications, and tackling roles with enthusiasm and insight while maintaining an excellent level of productivity and effectiveness in core work.

Freelance Editor, Content Strategist and Marketing Consultant

Self-employed
01.2017 - Current
  • Manages multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
  • Collaborates with various thought leaders and SMEs to edit, proofread and design websites, magazines, webinars, blogs, social media, ads, newspapers and technical content under tight deadlines and on budget.
  • Highly proficient in analytics, planning, media, logistics and technical systems, having worked for 20-plus years on word processing, desktop publishing and design platforms in various international creative marketing settings.

Managing Editor, Copy Editor

MSP TechMedia, IBM Systems Magazine
01.2011 - 01.2016
  • Managed all print and online content for IBM Systems Magazine including strategy and editorial calendar, production schedule and a contributing staff of more than 50 people, as well as weekly email newsletters and news-breaking online exclusives.
  • Edited and proofread articles for the IBM Systems Magazine brand while maintaining consistent style and engaging design for two print magazines, advertising supplements, digital editions and apps.
  • Managed and oversaw production, including story idea meetings, pinups and pre-press.

Layout & Production Specialist

Finance and Commerce
01.2005 - 01.2008
  • Collaborated with editors, writers, sales and the pressroom to conceptualize and design each daily edition for two niche newspapers marketed toward Minnesota politics and business readers.
  • Coordinated art, designed, edited, proofed, corrected photos and served as prepress point-person.

Associate News Editor, Sports Writer, Columnist

Norfolk Daily News
01.2000 - 01.2005
  • Designed, edited and proofed multiple pages for each edition, including sports, local, state, entertainment and national news.
  • Ensured adherence to ethical journalism standards while maintaining the integrity of published content.
  • Wrote and maintained a sports beat for various high school and collegiate sports teams, including basketball, wrestling, track & field and tennis.

Education

Bachelor of Arts in English -

Concordia University in Seward
Seward, NE
01.1997

Skills

  • Content Management & CMS (10 years)
  • Project Coordination (10 years)
  • Copy Writing/Editing (10 years)
  • Proofreading (10 years)
  • Complex Problem-Solving
  • AI (2 years)
  • Digital Marketing (3 years)
  • Email Marketing (3 years)
  • Microsoft Office (10 years)
  • Adobe Creative Suite (5 years)
  • Adobe Indesign (10 years)

Timeline

Manager, Content & Partnerships

AdvisorStream, a Broadridge Company
09.2020 - Current

Freelance Editor, Content Strategist and Marketing Consultant

Self-employed
01.2017 - Current

Managing Editor, Copy Editor

MSP TechMedia, IBM Systems Magazine
01.2011 - 01.2016

Layout & Production Specialist

Finance and Commerce
01.2005 - 01.2008

Associate News Editor, Sports Writer, Columnist

Norfolk Daily News
01.2000 - 01.2005

Bachelor of Arts in English -

Concordia University in Seward

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Lisa Dell'Apa Stefan