LISA FERNANDEZ
Los Angeles,CA
Summary
I am a strategic communications professional with 7+ years of experience in entertainment, tech, and consumer brands. I have proven success shaping narratives, executing high-impact campaigns, and managing media relations for major entertainment brands including Netflix, Epic Games, and Meta. I partner with production companies, talent representatives, and cross-functional teams to communicate complex stories with clarity and cultural relevance. Using data and industry trends, I build integrated campaigns that align with business objectives, drive earned media coverage, and elevate brand presence.
Overview
13
13
years of professional experience
Work History
Senior Account Supervisor
Edelman
12.2022 - Current
- Lead integrated PR programs for entertainment and consumer brands, developing strategic communications plans and managing media relations across North America.
- Develop and execute strategic PR plans aligned with brand positioning and business objectives, maximizing media impact across entertainment, lifestyle, trade, and business outlets
- Manage day-to-day media relations including proactive pitching, interview coordination, and relationship cultivation; draft press releases, media alerts, talking points, executive briefings, and pitch materials
- Lead cross-functional teams across creative, social, and brand marketing to deliver integrated campaigns for product launches, talent partnerships, and experiential events
- Track campaign performance, monitor media coverage and competitive landscape, and manage budgets and ROI evaluation
- Manage crisis communications for sensitive issues, developing proactive response protocols
- Notable Achievements:
- Netflix: Executed communications for platform launches, content campaigns, and experiential activations securing coverage in The New York Times, People, CNN, and entertainment trades
- Epic Games (Fortnite): Delivered Ariana Grande partnership campaign generating 1B+ impressions through strategic entertainment media outreach
- Foot Locker: Directed PR for "Stay in Rotation" campaign generating 30% YoY increase in brand mentions
- Dove: Led Real Beauty campaign refresh achieving 20% lift in media mentions
Account Supervisor | Senior Account Executive | Account Executive
Edelman
01.2016 - 01.2022
- Managed integrated communications programs for entertainment and consumer brands, developing strategic PR plans and executing multi-channel campaigns.
- Led media relations strategies for brand launches, partnership announcements, and cultural moments, securing coverage across Variety, The Hollywood Reporter, Deadline, and lifestyle publications
- Collaborated with creative, social, and influencer teams to develop integrated campaigns that amplified brand messaging
- Managed experiential activations and brand events, including on-site media coordination and press logistics
- Trained junior staff on media relations best practices; managed client relationships and agency partners
Associate
Golin
08.2012 - 03.2016
- Supported PR campaigns for Nintendo, building media relationships and driving coverage across tech, gaming, entertainment, and lifestyle verticals.
- Managed PR for major industry events including E3 Expo and Experience Nintendo Tour, generating national coverage and coordinating on-site media logistics, press credentials, and interview scheduling
- Built relationships with journalists at Polygon, TechCrunch, Gizmodo, Digital Trends, and entertainment press
- Created media audits and trend reports informing client strategy
Education
B.S. - Business Administration (Marketing), Minor in Communication Studies
San Francisco State University
05.2010
Skills
- Entertainment Communications: Series/Film Campaigns Live Events & Sports PR Nonfiction & Documentary Storytelling Standup Comedy & Talent Partnerships Gaming & Interactive Entertainment
- Strategic PR: Media Relations & Pitching Communications Planning Press Materials & Messaging Executive Briefings Coverage Analysis Crisis & Issues Management
- Campaign Execution: Integrated Campaigns Product Launches Talent Relations Analytics & Reporting
ADDITIONAL INFORMATION
Languages: English (Native), Spanish (Fluent)
ADDITIONAL INFORMATION
Tools: MuckRack, Cision, Salesforce, Google Analytics
Timeline
Senior Account Supervisor
Edelman
12.2022 - Current
Account Supervisor | Senior Account Executive | Account Executive
Edelman
01.2016 - 01.2022
Associate
Golin
08.2012 - 03.2016
B.S. - Business Administration (Marketing), Minor in Communication Studies
San Francisco State University