LISA FERNANDEZ
Los Angeles,CA
Summary
I am a strategic communications professional with 7+ years of experience in entertainment, tech, and consumer brands. I have proven success shaping narratives, executing high-impact campaigns, and managing media relations for major entertainment brands including Netflix, Epic Games, and Meta. I partner with production companies, talent representatives, and cross-functional teams to communicate complex stories with clarity and cultural relevance. Using data and industry trends, I build integrated campaigns that align with business objectives, drive earned media coverage, and elevate brand presence.
Overview
13
13
years of professional experience
Work History
Senior Account Supervisor
Edelman
Los Angeles, CA
12.2022 - Current
- Lead integrated PR programs for entertainment and consumer brands, developing strategic communications plans and managing media relations across North America.
- Develop and execute strategic PR plans aligned with brand positioning and business objectives, maximizing media impact across entertainment, lifestyle, trade, and business outlets
- Manage day-to-day media relations including proactive pitching, interview coordination, and relationship cultivation; draft press releases, media alerts, talking points, executive briefings, and pitch materials
- Lead cross-functional teams across creative, social, and brand marketing to deliver integrated campaigns for product launches, talent partnerships, and experiential events
- Track campaign performance, monitor media coverage and competitive landscape, and manage budgets and ROI evaluation
- Manage crisis communications for sensitive issues, developing proactive response protocols
- Notable Achievements:
- Netflix: Executed communications for platform launches, content campaigns, and experiential activations securing coverage in The New York Times, People, CNN, and entertainment trades
- Epic Games (Fortnite): Delivered Ariana Grande partnership campaign generating 1B+ impressions through strategic entertainment media outreach
- Foot Locker: Directed PR for "Stay in Rotation" campaign generating 30% YoY increase in brand mentions
- Dove: Led Real Beauty campaign refresh achieving 20% lift in media mentions
Account Supervisor | Senior Account Executive | Account Executive
Edelman
Los Angeles, CA
01.2016 - 01.2022
- Managed integrated communications programs for entertainment and consumer brands, developing strategic PR plans and executing multi-channel campaigns.
- Led media relations strategies for brand launches, partnership announcements, and cultural moments, securing coverage across Variety, The Hollywood Reporter, Deadline, and lifestyle publications
- Collaborated with creative, social, and influencer teams to develop integrated campaigns that amplified brand messaging
- Managed experiential activations and brand events, including on-site media coordination and press logistics
- Trained junior staff on media relations best practices; managed client relationships and agency partners
Associate
Golin
Los Angeles, CA
08.2012 - 03.2016
- Supported PR campaigns for Nintendo, building media relationships and driving coverage across tech, gaming, entertainment, and lifestyle verticals.
- Managed PR for major industry events including E3 Expo and Experience Nintendo Tour, generating national coverage and coordinating on-site media logistics, press credentials, and interview scheduling
- Built relationships with journalists at Polygon, TechCrunch, Gizmodo, Digital Trends, and entertainment press
- Created media audits and trend reports informing client strategy
Education
B.S. - Business Administration (Marketing), Minor in Communication Studies
San Francisco State University
05.2010
Skills
- Entertainment Communications: Series/Film Campaigns Live Events & Sports PR Nonfiction & Documentary Storytelling Standup Comedy & Talent Partnerships Gaming & Interactive Entertainment
- Strategic PR: Media Relations & Pitching Communications Planning Press Materials & Messaging Executive Briefings Coverage Analysis Crisis & Issues Management
- Campaign Execution: Integrated Campaigns Product Launches Talent Relations Analytics & Reporting
ADDITIONAL INFORMATION
Languages: English (Native), Spanish (Fluent)
ADDITIONAL INFORMATION
Tools: MuckRack, Cision, Salesforce, Google Analytics
Timeline
Senior Account Supervisor
Edelman
12.2022 - Current
Account Supervisor | Senior Account Executive | Account Executive
Edelman
01.2016 - 01.2022
Associate
Golin
08.2012 - 03.2016
B.S. - Business Administration (Marketing), Minor in Communication Studies
San Francisco State University