Lisa Fishinger
Kihei,HI
Summary
Sales and marketing leader with 30 years of experience in driving revenue growth and forming strategic partnerships across hospitality, healthcare, and education sectors. Expertise in consultative selling and team leadership has contributed to significant brand expansion and business development. Proficient in data analysis for performance forecasting and strategic planning, facilitating informed decision-making and strengthening partner relations.
Overview
30
30
years of professional experience
Work History
Channel Partner Agent
Aloha Tech Connect LLC
Kahului, USA
02.2026 - Current
- Manage relationships with channel partners to drive sales and revenue growth.
- Evaluate performance of existing partners, developing strategies for improved revenue outcomes.
- Collaborate with partners to strengthen relationships and align on mutual objectives.
- Execute channel partner initiatives, focusing on training, marketing, and incentives.
- Report on performance metrics for channel partners, highlighting sales contributions.
- Onboard new clients by providing comprehensive IT solutions and training.
- Analyze industry trends and competitive landscape to stay informed on market dynamics.
- Oversee budget creation and forecasting for channel partner programs.
Major Account Executive
Spectrum Enterprise
Kahului, USA
01.2021 - 01.2025
- Managed portfolio of major accounts, cultivating strong relationships and promptly resolving client issues.
- Executed strategic account plans, resulting in significant sales growth for key client accounts.
- Exceeded annual sales targets by over 200% in 2021, maintaining a 100%+ performance trajectory.
- Implemented data-driven sales strategies, analyzing key metrics to optimize territory and enhance sales performance.
- Provided comprehensive technology solutions, including fiber infrastructure and managed services.
- Collaborated with internal teams to analyze client needs and propose tailored solutions.
- Conducted thorough market research and competitive analysis to identify new business opportunities.
- Promoted to enterprise team to expand presence in hospitality, healthcare, education, and government sectors.
Senior Advertising Executive - Media Sales
Spectrum Reach
Kahului, USA
01.2016 - 01.2021
- Led strategic media sales initiatives to cultivate and expand profitable client relationships across Maui market, driving long-term revenue.
- Drove sales cycle initiatives from prospecting to closing, securing new deals and sustaining revenue growth in media industry, enhancing market position.
- Achieved 105% of annual sales target, exceeding 2018 budget.
- Generated $100,000 in incremental business through launch of national referral program.
- Maintained product pricing while delivering digital multi-screen solutions and managing search engine optimization strategies to optimize client satisfaction.
- Maintained critical rate and product integrity to maximize customer profits and satisfaction.
- Ensured data-driven decision-making and adaptation to market trends for continuous improvement.
- Created compelling TV commercial concepts tailored to client specifications.
Account Manager
Office Max/Office Depot
Kahului, USA
01.2015 - 01.2016
- Cultivated client networks through engagement activities, identifying customer spend opportunities exceeding $25,000.
- Fostered client loyalty through proactive relationship management and customized service offerings, increasing retention.
- Leveraged consultative sales techniques to expand product offerings within existing portfolios, enhancing customer satisfaction.
- Directed business-to-business sales strategies, securing new client partnerships for office supplies.
- Amplified sales across hospitality, healthcare, and office supply segments, maximizing client satisfaction.
- Advanced customer engagement through outside sales initiatives connecting with potential clients.
- Developed comprehensive solutions addressing holistic business needs, enhancing customer retention.
- Maintained awareness of industry trends and challenges impacting customer needs.
Account Manager - Foodservice - West
Keurig Green Mountain
Denver, CO
01.2012 - 01.2015
- Secured revenue exceeding $2.5 million by implementing effective growth strategies and managing key accounts.
- Surpassed budget expectations with 167% of planned target in 2013, achieving 170% of annual sales goals.
- Expanded customer base, increasing regional accounts by 48% and national accounts by 58% in 2012.
- Developed impactful account initiatives to drive business growth and client engagement.
- Cultivated strategic partnerships, enhancing market presence through cold-calling and networking.
- Negotiated exclusive contract with Aspen Ski Company, maintaining partnership for nine consecutive years.
- Administered marketing trade budget, optimizing expenditures for maximum return on investment.
- Conducted training and performance management for field personnel, boosting team effectiveness.
Territory Manager - Distribution West
Keurig Green Mountain
Denver, CO
01.2010 - 01.2012
- Managed $150 million promotions budget, performing profit and loss analysis to inform strategic decisions.
- Maintained health of $2.5 million portfolio representing 12 national and 50 regional accounts vital for revenue growth.
- Onboarded major new clients and launched over 15 new products with distributors, enhancing market presence.
- Developed business and managed accounts across distribution channels in Colorado, Wyoming, Nevada, Utah, and Southern California.
- Implemented new training processes to enhance associate sales understanding and product knowledge.
National Account Manager
Keurig Green Mountain
Denver, CO
01.1996 - 01.2010
- Managed multimillion-dollar Wild Oats account across 75 locations in Ohio and Colorado to drive sales growth.
- Identified and pursued market opportunities, leading to significant sales increases.
- Developed innovative marketing strategies for discount promotions and seasonal programs, enhancing customer engagement.
- Tracked coffee budgets and collaborated with retail and corporate leaders to produce accurate forecasts.
- Conducted quarterly site visits while maintaining communication with store directors to ensure alignment.
- Executed in-store displays to support openings of over 20 new stores and coffee bars.
- Coordinated annual corporate trips for managers to visit coffee plantations in Mexico, strengthening supplier relationships.
Education
Associate of Science - Business Mangement
Champlain College
Vermont05.1992
Skills
- Channel partner management
- Sales cycle management
- Sales process management
- Salesforce proficiency
- Sales presentations
- Enterprise sales leadership
- Negotiation expertise
- Networking strategies
- Client portfolio management
- Time management
- Organizational skills
- Problem-solving
- Effective communication
- Active listening
- Team development
Professional Achievements
- Won the RFP for Keurig Green Mountain Coffee at the 2008 Democratic National Convention in Denver, CO.
- Managed and expanded 50+ enterprise accounts, while maintaining 95% client retention rate.
- Pioneered sales enablement program, resulting in an increase in team quota nationwide.
Professional Development
- Dale Carnegie - Presentations
- Women's Foodservice Leadership Forum - Leadership Development
- Miller-Heiman - Large Account Management Program (LAMP)
- Advanced Sales Negotiation Certification
Accomplishments
Earned prestigious President's Circle recognition, 12/31/21, for exceptional enterprise sales performance and strategic leadership.
Timeline
Channel Partner Agent
Aloha Tech Connect LLC
02.2026 - Current
Major Account Executive
Spectrum Enterprise
01.2021 - 01.2025
Senior Advertising Executive - Media Sales
Spectrum Reach
01.2016 - 01.2021
Account Manager
Office Max/Office Depot
01.2015 - 01.2016
Account Manager - Foodservice - West
Keurig Green Mountain
01.2012 - 01.2015
Territory Manager - Distribution West
Keurig Green Mountain
01.2010 - 01.2012
National Account Manager
Keurig Green Mountain
01.1996 - 01.2010
Associate of Science - Business Mangement
Champlain College