Lisa G. Bentley
Las Vegas,NV
Summary
Leader with over 20 years of experience in sales, business development, advertising, and marketing. Demonstrated ability to drive multimillion-dollar growth and enhance market presence. Skilled in creating scalable sales processes and formulating client strategies that consistently surpass targets. Recognized for effective leadership and coaching that empowers teams to achieve measurable success.
Overview
23
23
years of professional experience
Work History
Manager, Sales & Business Development
CodeFoundr
Las Vegas, Nevada
01.2025 - Current
- Directed go-to-market function, scaling revenue operations and leading high-performing team.
- Generated $5 million ACV pipeline within six months through strategic outbound initiatives and networking.
- Designed and implemented comprehensive sales process, enhancing recruiting, onboarding, and coaching practices.
- Secured milestone clients, validating go-to-market model with successful case studies.
Consultant, Sales & Marketing
Independent Consultant
01.2020 - 01.2025
- Advised SMB executives on developing scalable sales and marketing strategies.
- Coached business owners on sales strategies, enhancing win rate by 15–25%.
- Trained marketing and sales teams in creating sales enablement materials, accelerating sales cycles by 20%.
- Guided sales growth strategies, achieving over 30% revenue growth annually
Design Sales Consultant
Williams-Sonoma, Inc.
Las Vegas, NV
01.2017 - 01.2020
- Achieved over 55% win rate through consultative design proposals.
- Exceeded sales targets by 15 to 20% utilizing solution-based selling techniques.
- Cultivated relationships with senior decision-makers, expanding To-The-Trade Program in luxury and commercial sectors.
- Maintained client satisfaction scores above industry standards, enhancing client retention to over 90%.
Director of Marketing
SDB, Inc.
Scottsdale, Arizona
01.2009 - 12.2012
- Developed and executed marketing strategy and business development initiatives to enhance brand visibility.
- Increased revenue by 30% over three years through targeted marketing campaigns across multiple sectors.
- Generated over $50 million in new contracts by leading proposal development and coaching project managers.
- Achieved 40% reduction in proposal turnaround times by fostering cross-functional collaboration among teams.
- Managed community engagement programs, raising over $250,000 for Arizona Disabled Veterans through annual events.
Regional Manager, Market Development
Centennial Contractors Enterprises
Scottsdale, Arizona
01.2006 - 01.2009
- Closed complex contracts with enterprise and government clients, achieving 120% of annual revenue targets.
- Reduced sales cycle length through targeted marketing initiatives.
- Collaborated with marketing to launch sales enablement campaigns, boosting pipeline generation by 43%.
Marketing Specialist
ESCEE Commercial Properties
Scottsdale, Arizona
01.2006 - 01.2009
- Developed strategic marketing programs that generated double-digit growth in leasing and sales revenue.
- Launched integrated marketing campaigns across print, digital, and events to increase property visibility.
- Collaborated with brokers, property managers, and ownership teams to create impactful marketing collateral.
- Conducted market research and competitor analysis, resulting in higher win rates for new business opportunities.
Marketing Representative, Commercial Real Estate
Westland Title Agency
Scottsdale, Arizona
01.2003 - 01.2006
- Produced impactful marketing materials and events, acquiring over 15 new commercial accounts annually.
- Achieved 20% increase in regional revenue through targeted marketing campaigns.
- Managed portfolio of over 50 active relationships with brokers, developers, and investors for pipeline growth.
- Collaborated with sales and underwriting teams to streamline client engagement, reducing turnaround times by 25%.
Education
Western International University - Marketing
Western International University
University of Phoenix - Marketing & Business Management
University of Phoenix
Skills
- Sales strategy and enablement
- Customer relationship management
- Relationship building and negotiation
- Team leadership and management
- Brand positioning and stakeholder management
- Cross-functional teamwork
Websites
References
References available upon request.
Timeline
Manager, Sales & Business Development
CodeFoundr
01.2025 - Current
Consultant, Sales & Marketing
Independent Consultant
01.2020 - 01.2025
Design Sales Consultant
Williams-Sonoma, Inc.
01.2017 - 01.2020
Director of Marketing
SDB, Inc.
01.2009 - 12.2012
Regional Manager, Market Development
Centennial Contractors Enterprises
01.2006 - 01.2009
Marketing Specialist
ESCEE Commercial Properties
01.2006 - 01.2009
Marketing Representative, Commercial Real Estate
Westland Title Agency
01.2003 - 01.2006
Western International University - Marketing
Western International University
University of Phoenix - Marketing & Business Management
University of Phoenix