Lisa Gomez
Miami,FL
Summary
Dynamic US Regional Managing Director with a strong focus on staff leadership, operational planning, and strategic implementation. Proven track record in driving market growth and enhancing team performance.
Overview
15
15
years of professional experience
Work History
US Regional Managing Director
Camilla Boutique
Miami, FL
01.2023 - Current
- Led regional strategy implementation to enhance brand visibility and market penetration.
- Directed operational efficiencies across multiple locations, optimizing inventory management processes.
- Developed and executed training programs for staff, improving customer service standards regionally.
- Analyzed sales trends to inform merchandising strategies, driving product assortment decisions.
- Collaborated with cross-functional teams to launch promotional campaigns, increasing foot traffic significantly.
- Established key performance indicators (KPIs) to track store performance and drive accountability among teams.
- Collaborated with cross-functional teams to develop innovative solutions that addressed complex business challenges.
- Ensured compliance with all relevant legislation and corporate policies within the region, minimizing legal risks or penalties associated with non-compliance issues.
- Led a team of managers to achieve performance targets, providing coaching and mentorship for professional growth.
- Optimized operational efficiency by streamlining processes, reducing costs, and improving overall productivity.
- Fostered a culture of excellence within the organization by setting high expectations and promoting employee accountability.
- Coordinated with global counterparts to share best practices and leverage resources effectively for the region''s benefit.
- Conducted regular performance reviews for direct reports to identify areas for improvement, leading to enhanced workforce capabilities.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Streamlined communication channels between departments to enhance collaboration and information sharing across the region.
- Developed and executed regional marketing strategies, resulting in increased brand awareness and customer engagement.
- Oversaw talent acquisition efforts for the region, attracting top-quality candidates who contributed significantly to company success.
- Led all US store openings, store relocations and store remodels.
- Effective roll out of CRM program Endear across all US stores.
Department Manager
Bloomingdales
Aventura, FL
03.2022 - 01.2023
- Led daily operations to ensure optimal staffing and customer service levels.
- Developed and implemented training programs for new employees, enhancing team performance.
- Streamlined inventory management processes to reduce discrepancies and improve accuracy.
- Collaborated with cross-functional teams to execute promotional events, driving customer engagement.
- Mentored junior staff, fostering a culture of continuous improvement and professional growth.
- Analyzed sales data to identify trends, informing merchandise selection and display strategies.
- Oversaw inventory management processes, maintaining optimal stock levels while minimizing waste and losses due to shrinkage or obsolescence.
- Enhanced store layout and merchandising strategies to maximize product visibility and sales potential.
- Collaborated with other departments to ensure seamless coordination in achieving company-wide objectives.
- Implemented cross-training initiatives for employees, increasing overall departmental knowledge and versatility.
- Optimized scheduling practices to ensure adequate staffing during peak business hours without sacrificing employee satisfaction or budgetary constraints.
- Provided ongoing staff development opportunities through training programs, workshops, and regular feedback sessions.
- Assisted in talent acquisition efforts, hiring top candidates to strengthen the department''s capabilities.
- Advised upper management on key decisions based on thorough analysis of sales trends, market conditions, and competitor activities.
- Enhanced team productivity by implementing streamlined workflow processes.
- Conducted competitive analysis to identify market trends, informing strategic planning and decision-making.
- Streamlined inventory management processes, resulting in more efficient replenishment system and reduced stock shortages.
- Implemented runner system onboarding 6 new back of house employees to oversee, replenishment processes and stockroom organization.
Store Manager
Reformation
Miami, FL
08.2021 - 03.2022
- Led team of sales associates to achieve monthly sales targets through effective training and motivation.
- Streamlined inventory management processes, ensuring optimal stock levels and reducing excess inventory.
- Implemented visual merchandising strategies that enhanced store presentation and increased customer engagement.
- Developed staff schedules to ensure adequate coverage during peak hours, enhancing customer service experiences.
- Analyzed sales data to identify trends, adjusting product offerings accordingly to maximize revenue opportunities.
- Fostered a positive work environment by mentoring staff and conducting regular performance evaluations.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Store Manager
Micheal Kors
Miami, FL
03.2020 - 08.2021
- Executed promotional campaigns in collaboration with marketing teams, driving foot traffic and boosting sales outcomes.
- Ensured compliance with company policies and procedures, maintaining high standards of operational excellence across the store.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Analyzed sales data to identify trends and adjust inventory accordingly, preventing stockouts of popular items.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
- Improved store layout for better customer flow and product visibility, leading to increase in average purchase size.
Store General Manager
Victoria's Secret & PINK
Miami, FL
09.2016 - 04.2019
- Led team of 50+ employees to achieve sales targets and enhance customer satisfaction.
- Developed and implemented training programs to improve staff performance and product knowledge.
- Analyzed sales data to identify trends and optimize inventory management strategies.
- Oversaw daily store operations, ensuring compliance with company policies and procedures.
- Established strong relationships with customers, enhancing loyalty through exceptional service experiences.
- Hired, trained and retained high quality team members.
- Practiced suggestive selling, offering guests complementary items to maximize sales.
- Led team of associates in achieving business goals, providing ongoing coaching and performance feedback.
- Enhanced employee productivity by delegating tasks effectively and setting clear expectations for performance outcomes.
- Oversaw visual merchandising efforts to create an appealing store atmosphere that drove customer engagement and increased sales conversions.
- Led store expense control and payroll to optimize business.
- Implemented staff training program to enhance product knowledge and improve overall customer service experience.
- Streamlined workflow by reorganizing store layout for optimal efficiency and ease of access for customers.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
Regional Manager
Guess
Miami, FL
05.2011 - 01.2016
- Led regional sales strategy, driving brand growth and market expansion across multiple locations.
- Oversaw Miami, Texas and PR markets.
- Managed cross-functional teams to enhance operational efficiency and improve customer experience.
- Analyzed market trends to inform strategic decision-making and optimize product offerings.
- Developed training programs for staff, fostering professional growth and enhancing team performance.
- Established performance metrics to assess regional success and identify areas for improvement.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Supervised various locations, enforcing high-quality standards of operation.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Education
Bachelor of Science - Fashion Merchandising
Wayne State University
Detroit, MI05-2004
Skills
- Staff leadership
- Operational planning
- Operations management
- Cross-functional team coordination
- Stakeholder relations
- Corporate communications
- Human resources management
- Mentoring and training
- Strategic partnerships
- Strategic planning
- Recruitment strategies
Languages
Spanish
Native or Bilingual
Timeline
US Regional Managing Director
Camilla Boutique
01.2023 - Current
Department Manager
Bloomingdales
03.2022 - 01.2023
Store Manager
Reformation
08.2021 - 03.2022
Store Manager
Micheal Kors
03.2020 - 08.2021
Store General Manager
Victoria's Secret & PINK
09.2016 - 04.2019
Regional Manager
Guess
05.2011 - 01.2016
Bachelor of Science - Fashion Merchandising
Wayne State University