Talented Vice President with excellent employee development, go to market, workflow implementation and analytics skills coupled with more than 20 years of c-suite sales experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiative for cross BU execution.
Hi, I’m
Lisa Greenidge
Vice President Enterprise Sales & Implementation
Baldwin,NY
Summary
Overview
23
years of professional experience
1
Certification
Work History
Myriad Genetics Laboratories, Salt Lake City, UT
Vice President of Enterprise Sales & GTM Workflows
2018.01 - Current (6 years & 8 months)
Job overview
- Business unit leader with clinical, sales, marketing, and P& L management
- Imaging BU Operating Margin +33% actual 30.8% vs budget 23.2%; Total Adjusted Operating Income +35.9%
- Divesture of Dermatology BU at 4x Valuation, $32M
- Successful go to market technology product launch of innovative Chatbot and telehealth solutions
- New market opportunity development in Imaging and large health system segmentations, national business development wins Onsite, LifePoint, SimonMed, and other customers
- Creation of strategic plan and management of P&L to align with finance goals for revenue, budget, and forecast expectations
- Cross-BU leadership, engagement with multiple division heads to foster top-down and bottom-up collaboration and strategy execution, with product development, legal, compliance, privacy, customer service, etc
- Established LEAN process go to market workflow and management systems for business scale and cross-functional productivity.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Increased company growth through collaboration with sales and marketing departments.
- Identified opportunities to improve business process flows and productivity.
- Established performance goals for department and outlined processes for achievement.
- Monitored industry trends, keeping current on latest changes and competition in industry.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Evaluated product development strategies and prepared alternative approaches to goal achievement.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Initiated strategy to drive company growth and increase market share and profitability.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong c-suite relationships with customers, vendors and strategic partners.
Myriad Genetics Laboratories, Salt Lake City, UT
Director of Strategic Accounts
2004.01 - 2018.01 (14 years)
Job overview
- FY2019 National total revenue of $71 Million, incremental of $28 Million; increase performance 35% YOY
- Managed a 40 member team, three sales regions, and marketing team
- Developed commercial workflow continuous improvement of group strategies, program development and organizational effectiveness to drive revenue.
- Traveled nationwide to visit stakeholders, prospects and existing clients, generating additional c-suite business opportunities.
- Monitored performance metrics and prepared reports and forecasts in SalesForce.
- Collaborated with Product Management & BU leadership teams to execute strategic sales plans.
- Maintained comprehensive industry knowledge and studied consumer behavior to identify and present innovative solutions.
- Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience.
- Suggested solutions and innovative ideas to meet client needs.
Cablevision, New York, NY
Competitive Sales & Marketing Manager
2001.01 - 2004.01 (3 years)
Job overview
- Cross-trained 60 existing employees to maximize team agility and performance.
- Improved marketing to attract new customers and promote business.
- Developed and implemented business strategies to achieve business goals and stay competitive.
Education
Molloy University Rockville Centre
MBA from Business
University Overview
- 3.97 GPA
- Sigma Beta Delta Member
- Delta Epsilon Sigma Member
Hunter College New York, NY
Bachelor of Science from Accounting
University Overview
Skills
Project Managementundefined
Certification
Certified LEAN Bronze, SME, 2018, 2021
Timeline
Vice President of Enterprise Sales & GTM Workflows
Myriad Genetics Laboratories
2018.01 - Current (6 years & 8 months)
Director of Strategic Accounts
Myriad Genetics Laboratories
2004.01 - 2018.01 (14 years)
Competitive Sales & Marketing Manager
Cablevision
2001.01 - 2004.01 (3 years)
Molloy University
MBA from Business
Hunter College
Bachelor of Science from Accounting
Certified LEAN Bronze, SME, 2018, 2021
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