Lisa Kinsey
Basalt,CO
Summary
A professional and dynamic leader with an extensive background in both retail management and providing superior hospitality experiences. Strives to elevate the company culture and brings almost two decades of invaluable expertise forward to company objectives.
Overview
18
18
years of professional experience
Work History
Director of Retail
Roaring Fork Club
03.2018 - Current
- Increased merchandise sales 100% from $600k in 2018 to $1.2 million in 2022 in ProShop.
- Created financial budgets and forecasted sales based on budgets, pricing strategies, and current trends.
- Agile management of inventory to ensure lowest possible inventory at end of season.
- Created and continuously managed e-commerce site through Shopify, www.rfcproshop.com.
- Served as liaison with all other departments to ensure uniform needs are met on property for all Golf Operations, Golf Course Maintenance, Front of House Managers and Directors, and Food and Beverage.
- Maintained extensive knowledge of Golf Genius Software, managed all golf events and all special order communications.
- Sole creator and account holder of Roaring Fork Club ProShop Instagram, drove traffic to online ProShop and created sales.
- Promoted and effectively communicated all merchandise related events for ProShop.
- Oversaw and streamlined daily operations of purchasing department to maximize productivity and revenue.
- Developed, improved and maintained relationships with staff, members, and all accounts.
- Enhanced overall store appearance by applying careful consideration of product and display configurations.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit.
- Trained merchandising assistant and mentored.
- Collaborated with entire team to create fresh displays and incorporated new ideas into visual merchandising to ensure interest and appeal resulting in increased sales.
- Entrusted with personal shopping for members that have given their utmost confidence to choose items for them specifically based on their preferences.
- Ran open to close daily golf operations of Pro Shop.
Front Desk Supervisor
The Timbers Club
01.2017 - 03.2018
- Responsibilities included Front Desk Supervisor, Head of Transportation, Bell Captain, Concierge, Trainer & Coach.
- Maintained extensive knowledge of reservation system, able to assist any members with questions or concerns.
- Coordinated teams of up to 10 Bellman, 3 Concierge, and a 5 vehicle fleet per shift.
- Collaborated with Pre-Arrival Coordinator, Concierge, and Bellstaff, Pre and Post arrival to deliver memorable experiences for each member and guest.
Assistant Manager
Patagonia
11.2016 - 01.2017
Merchandise Assistant
Forest Highlands Golf Club
06.2016 - 11.2016
Project Manager & Customer Service Supervisor
Deckers Brands
10.2014 - 06.2016
- Successfully managed NPS Project and team through multiple peak seasons.
- Developed, implemented, and monitored programs to maximize customer satisfaction.
- Created SOP and templates in response to categories of customers needs and trained team on applications.
- Provided high level of product and leadership support to representatives and clients.
Thriver
Trader Joe's
10.2006 - 02.2014
- Management Training Program.
Education
Bachelor of Science - Integrated Strategic Communication
Northern Arizona University
Flagstaff, AZ2016
Skills
- Demand Planning & Forecasting
- Analytical & Strategic Thinking
- Shopify Website Creation and Management
- Fulfillment & Inventory Management
- Streamlining Operations
- Skilled in Microsoft Office & Google Products
- Excellent Communication Skills: Verbal And Written
- Budget Management & Adherence
- Dynamic Leader, Team Member & Collaborator
- Proficient Self Starter
- Superb Time Management
- Logistics Optimization
Accomplishments
2022 PGA West Chapter Private Merchandiser of the Year
2021-2022 Rocky Mountain Regional Representative for Association of Golf Merchandisers Board of Directors
2019, 2020, 2021, & 2022 AGM Platinum Awards RFC
2018 PGA West Chapter Private Merchandiser of the Year
2016 AGM Platinum Award for Forest Highlands Golf Club
Timeline
Director of Retail
Roaring Fork Club
03.2018 - Current
Front Desk Supervisor
The Timbers Club
01.2017 - 03.2018
Assistant Manager
Patagonia
11.2016 - 01.2017
Merchandise Assistant
Forest Highlands Golf Club
06.2016 - 11.2016
Project Manager & Customer Service Supervisor
Deckers Brands
10.2014 - 06.2016
Thriver
Trader Joe's
10.2006 - 02.2014
Bachelor of Science - Integrated Strategic Communication
Northern Arizona University
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