Summary
Overview
Work History
Education
Skills
Timeline
background-images
Lisa Leif

Lisa Leif

Snohomish,WA

Summary

Experienced product leader with a proven track record of spearheading digital initiatives from inception to implementation. Proficient in integrating agile methodologies with data-driven strategies to enhance user experience and drive revenue growth. Adept at aligning cross-functional roadmaps, guiding and developing teams, and optimizing processes to ensure timely delivery of scalable, top-notch products.

Overview

19
19
years of professional experience

Work History

Senior Digital Product Manager

Brightspeed
07.2023 - Current
  • Unified 3 distinct roadmaps into a single digital experience, coordinating 8–10 stakeholder projects per month.
  • Drove 70% year-over-year sales growth by implementing customer-focused optimizations based on A/B testing and analytics.
  • Elevated Trustpilot rating from 1.9 to 4.2 in under two years through targeted UX improvements and focused upper funnel changes that drive brand trust and loyalty.
  • Designed a prioritization and implementation framework that reduced project estimation variance by 35%.

Senior Digital Product Manager

Level Studios
10.2021 - 07.2023
  • Clients: Brightspeed Fiber (Apr 2022 – July 2023), Cooper Tires (Oct 2021 – Apr 2022)
  • Brightspeed Fiber: Led launch of a new website and revamped buy-flow/account portal, migrating off legacy tech to modern microservices.
  • Cooper Tires: Directed 'My Garage' app rollout, improving product maintenance engagement by 25%.
  • Authored clear user stories and acceptance criteria; maintained a backlog of 100+ items, achieving a sprint success rate of 95%.

Senior Digital Product Manager

BDA
11.2020 - 10.2021
  • Productized an ecommerce platform supporting 50+ B2B/B2C sites; delivered 10 major migration increments on schedule.
  • Spearheaded RFP and vendor selection, ensuring platform scalability and cost savings of 15%.
  • Owned bottom-of-funnel experience, boosting conversion rate by 12% through streamlined checkout flows.

Software Engineering Manager

BDA
01.2020 - 11.2020
  • Managed 5–17 remote engineers; introduced agile iterations that improved delivery accuracy from –36% to +4%.
  • Defined requirements and launched two internal tools, cutting manual reporting time by 40%.

Software Engineering Manager

DFIN
01.2019 - 12.2019
  • Led a team of seven on a secure SEC-filing platform, delivering five consecutive error-free production releases.
  • Balanced legacy support with new architecture development, reducing technical debt by 20%.

Software Engineering Manager

Fluke
08.2017 - 01.2019
  • Transitioned firmware teams to agile and modular architecture, reducing sustaining projects from 120+ to fewer than 20.
  • Fostered cross-unit collaboration to eliminate operational waste and improve release cadence.

Firmware & Hardware Design Engineer

Fluke
01.2007 - 01.2017
  • Designed and validated embedded firmware and hardware for precision measurement devices.
  • Championed automated test frameworks that cut regression testing time by two-thirds.

Education

B.S. - Electrical Engineering

Seattle Pacific University
Seattle, WA
06.2007

Skills

  • Agile & SaFE Frameworks
  • Strategic roadmap prioritization
  • Cross-Functional Leadership
  • Data-Driven Product Design
  • User Experience Strategy
  • Software development lifecycle management
  • Coaching for team development
  • Analytical problem solving

Timeline

Senior Digital Product Manager

Brightspeed
07.2023 - Current

Senior Digital Product Manager

Level Studios
10.2021 - 07.2023

Senior Digital Product Manager

BDA
11.2020 - 10.2021

Software Engineering Manager

BDA
01.2020 - 11.2020

Software Engineering Manager

DFIN
01.2019 - 12.2019

Software Engineering Manager

Fluke
08.2017 - 01.2019

Firmware & Hardware Design Engineer

Fluke
01.2007 - 01.2017

B.S. - Electrical Engineering

Seattle Pacific University

Similar Profiles

CREATE PROFILE