Lisa Loessel
Sparta,NJ
Summary
Creative visionary with a background spent collaborating with team members, interdepartmental personnel and clients. A driven Design Director capable of successfully managing multiple projects at once. Enthusiastic Design Director known for managing project workflow, building relationships and making suggestions that improve departmental processes. Highly energetic professional with over 30+ years of experience in assessing projects to ensure alignment with corporate objectives.
Overview
29
29
years of professional experience
Work History
Director of Design
Henry Glass & Co., Inc.
New York, NY
11.2008 - Current
- Possessed expert knowledge of market trends and customer's end use and translated knowledge into creative business strategies.
- Supervised and developed cad artist team and free lance designers to high performance levels in art collection development.
- Conceptualized and designed abstract collection ideas, created and merchandised coordinated collections, built basic brands, recruited and developed industry related licenses - to build the company brand and raise the quality and image of Henry Glass & Co., Inc.
- Identified and resolved creative and production standards to encourage smoother procedures, more efficient workflow and overall business growth.
- Developed strategies and managed market collections that drove product demand.
- Managed high-value existing and new business partnerships to deliver on objectives and maximize corporate revenue and customer awareness.
- Increased sales 25% in first 5 years,
- Researched & traveled to trade shows to keep abreast of emerging market trends.
Stylist for Quilting and Craft Fabrics
Benartex Incorporated
New York, NY
11.2003 - 11.2008
- Supervised and developed cad artist team and free lance designers to develop creative fabric collections to meet market needs
- Developed cotton print, yarn dye and batik collections
- Developed and executed plans to monitor quality procedures and standards
- Conceptualized creative fabric collections which included following through from start to final production
- Collaborated and recruited licenses to develop fabric collection and develop brands.
- Supervised and developed relationships with liaisons to various production plants. Domestic and International
- Participates in National Trade Shows: Contributing to sales and merchandising of current collections
- Created in-house displays for sales purposes and advertising at Market Shows
- Responsible for 50% of product development.
- Collaborates with sales department and promotions
Quilt Stylist
Timeless Treasures Fabrics, Inc.
New York, NY
07.2000 - 08.2003
- Recruited by senior management to develop cotton prints for Quilting Industry for new division
- Successfully designed, merchandised nd established open line and licensed products generating $5,000,000.00in 2002: developed yarn dye, batik hand dyes programs as well
- Collaborated with licensees bringing customers complete design packages and marketing tools
- Worked closely with promotions and sales departments developing marketing strategies
- Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
- Created and conceptualized cotton print, yarn dye and batik fabric collection through every phase of development, from start through production
Creative Director
Westwood Incorporated
New York, NY
08.1998 - 07.2000
- Established and expanded New Kent Avery Retail Cotton Division: directed all facets of product development from concept though production, including development of all print collections (design development, coloration, production and quality control); sourced and negotiate with individual artists and service studios
- Researched, recruited and secured important licenses for product development
- Interfaced with domestic and international engravers and plants throughout development and production cycle of all print and yarn dye collections
- Collaborated with sales department, key customers and market consultants in promotional efforts.
- Responsible for bring $3,000,000.00 in increased sales through creative developments.
- Styled and merchandised all collections; planned strategies for advertising and promotion
Quilter's Only Stylist
Springs Industries Inc.
Rock Hill, SC
11.1996 - 05.1998
- Created and styled all cotton open line collections for Quilter's Only Division. Developed licensed product, directed cad designers and hand artists.
- Communicated with domestic and international plants in all phases of design, color development, engraving and quality control.
- Participated in all national shows, merchandised and sold current collections.
- Created in-house displays for sales purposes, researched market trends, and shopped international mills for new designs and fabrications.
- Consulted with quilting experts on all phases of print design and client presentation.
- Developed several licenses and expanded open line collections dramatically.
- Creatively generated $1,500,000.00 in revenue.
Education
Word, Excel, Design Skills-Photoshop, Illustrator
Computer Competencies
Rock Hill, SC1998
Associate of Applied Science - Textile Design
Fashion Institute of Technology
New York, NY05.1984
Associate of Applied Science - Liberal Arts And General Studies
Quinnipiac College
Hamden , CT1982
Skills
- Company Branding, Trend Research
- Art Direction - In-house Brands and Licensor development
- Creativity established trending fabric collections establishing new market niches
- Team and Staff Development, Team direction
- Merchandising, Promotion and interfacing with Social Media
- Creating promotional materials and editorials for Social Media
- Created, wrote and edited effective business prose for Social Media and promotional materials
- Organizational skills and planning created effective work flow for creative staff
- Building effective relationships with Consultants, Licenses, Liaisons, and Clients
Timeline
Director of Design
Henry Glass & Co., Inc.
11.2008 - Current
Stylist for Quilting and Craft Fabrics
Benartex Incorporated
11.2003 - 11.2008
Quilt Stylist
Timeless Treasures Fabrics, Inc.
07.2000 - 08.2003
Creative Director
Westwood Incorporated
08.1998 - 07.2000
Quilter's Only Stylist
Springs Industries Inc.
11.1996 - 05.1998
Word, Excel, Design Skills-Photoshop, Illustrator
Computer Competencies
Associate of Applied Science - Textile Design
Fashion Institute of Technology
Associate of Applied Science - Liberal Arts And General Studies
Quinnipiac College