Lisa M. Carr
San Francisco Bay Area
Summary
Enablement and go-to-market specialist with a track record of building and scaling impactful enablement programs, driving revenue growth, and leading cross-functional initiatives. Proven success in both high-growth startups and global tech enterprises. In my current role at ServiceNow, I serve as the strategic bridge between Global Enablement and 30+ Product Business Units, aligning the quarterly enablement release strategy across 50+ solutions to ensure customer facing teams are equipped to drive impact. I have deep experience partnering cross-functionally with Sales Leadership, Product Management, Marketing, Instructional Design, and Partner Organizations to lead initiatives that require precise coordination, performance tracking, and strategic alignment.
Overview
25
25
years of professional experience
Work History
ServiceNow
Santa Clara, CA
04.2019 - Current
- Act as the strategic liaison between the Global Enablement Team and Product Business Units (Product Management and Product Marketing) to ensure timely, targeted enablement of new Product and Solution releases.
- Orchestrate the quarterly enablement cycle by managing end-to-end content collection, deployment coordination, and learner communications, enabling over 9,000 internal field and customer-facing employees with the latest product release content to drive stronger customer conversations and accelerate solution adoption.
- Built and managed a high-performing team of skilled professionals, leveraging training, mentoring, and recognition to facilitate effective collaboration and consistent recognition across our constituents as trusted advisors.
- Partner closely with the Global Partner organization to extend reach by delivering enablement collateral that supports partner training, accreditation, and expansion of the ServiceNow footprint.
Partner Enablement Program Manager
Amazon Web Services (AWS)
Palo Alto, CA
01.2018 - 01.2019
- Responsible for supporting the training and enablement of the AWS Partner Network (APN), the global partner program for AWS Partners, in the United States and Canada.
- Developed scalable training programs based on regional partner needs, driving the adoption of AWS products and solutions across North America.
- Acted as the internal advocate for partners, collaborating with multiple AWS teams to enhance training programs, ensure partner success, and scale adoption of AWS solutions.
- Led end-to-end project management for partner training initiatives, including planning, timelines, metrics, and stakeholder engagement.
Enablement and Product Marketing Lead - Ad Products
Immersion, Inc.
San Jose, CA
03.2017 - 12.2017
- Developed and launched training programs for channel partners and internal sales teams, accelerating the adoption of TouchSense Ads and supporting partner-led revenue growth.
- Led go-to-market strategy, internal and partner enablement, and product marketing for Immersion's Haptic Ad Technology solution.
- Collaborated cross-functionally with Sales, UX, Product, and Legal to execute new product launches and deliver impactful messaging, positioning, and enablement assets.
Sales Enablement and Product Marketing Senior Manager
Rocket Fuel, Inc.
Redwood City, CA
09.2014 - 01.2017
- Built and delivered training programs for new product launches and recurring sales training across global sales teams.
- Designed and led programs that promoted the adoption and application of eLearning for global Sales teams, resulting in exceptional completion rates and higher average scores.
- Led the onboarding process for new hires and supported the development of role-based training curriculums for new products and solutions.
Business Development & Alliances Senior Manager
Telenav and Thinknear by Telenav
Sunnyvale, CA
10.2012 - 09.2014
- Led strategic partnerships and go-to-market initiatives to grow mobile advertising revenue and user acquisition for Telenav’s ad and location-based platforms.
- Scaled performance ad revenue from <$1M to $8M YoY by securing mobile ad exchange deals that added 80B+ monthly impressions and expanded inventory for the sales team.
- Drove 2M+ new users to the Scout platform by developing value propositions and executing integration partnerships with key apps in travel, real estate, and events verticals.
- Regularly interfaced with senior executives to align product positioning and implementation roadmaps across internal and external teams.
Sales, Sales Operations & Media Partnerships
Yahoo! Inc.
Sunnyvale, CA
06.2000 - 08.2012
- Held progressive leadership roles across Sales Operations, Account Management, Channel Sales, Product Marketing, and Media Partnerships.
- Recognized for consistently driving revenue growth, launching new products globally, and managing key strategic partner relationships.
- Grew targeting product revenue to $500M+ through sales strategy, enablement, and direct engagement with Fortune 500 clients including P&G, Microsoft, Nike, and General Mills; trained 250+ reps and led global go-to-market launches, driving $20M+ in quarterly international sales.
- Managed and expanded multimillion-dollar partnerships, maintaining growth in challenging markets.
- Built and scaled channel sales programs that generated $30M+ in revenue within two years by creating tailored value propositions, enabling partner sales teams, and driving adoption across key verticals.
Education
BUSINESS ADMINISTRATION -
University of San Diego
Skills
- Project management
- Stakeholder engagement
- Go-to-market strategy
- Sales enablement
- Cross-functional collaboration
- Onboarding programs
- Learning Management platforms (LearnCore, MindTickle, and Docebo)
Hobbies and Interests
- Community Volunteering
- Red Cross Blood Donor Gallon Club
- Home DIYer
- Wine lover
- German Shepard Mom
Timeline
ServiceNow
04.2019 - Current
Partner Enablement Program Manager
Amazon Web Services (AWS)
01.2018 - 01.2019
Enablement and Product Marketing Lead - Ad Products
Immersion, Inc.
03.2017 - 12.2017
Sales Enablement and Product Marketing Senior Manager
Rocket Fuel, Inc.
09.2014 - 01.2017
Business Development & Alliances Senior Manager
Telenav and Thinknear by Telenav
10.2012 - 09.2014
Sales, Sales Operations & Media Partnerships
Yahoo! Inc.
06.2000 - 08.2012
BUSINESS ADMINISTRATION -
University of San Diego