LISA MOUSSA
A PLACE AT HOME – NORTHEAST VALLEY
Paradise Valley,AZ
29
years of professional experience
Community Liaison building referral growth and market presence for home care across North Scottsdale, Scottsdale, Biltmore, and Arcadia. Rebuilt the agency’s referral base after reopening by developing 20+ active referral sources and managing a 50+ target accounts territory across hospitals, rehabilitation facilities, assisted living, independent living, and memory care communities. Maintains consistent outreach through 40+ in-person partner touchpoints per week, discharge-planner relationships, and family counseling at the point of care transition.
Work History
- Maintained 100% brand consistency score across marketing materials, community outreach, and professional presentations.
- Managed $35000 annual marketing budget while coordinating vendor relationships and maintaining brand consistency.
- Developed healthcare marketing and business development outreach to strengthen referral networks and community relations.
- Built partnerships with physicians, discharge planners, and case managers to support referral source mapping and care transitions.
- Coordinated community outreach events and marketing collateral to expand territory planning and market presence.
Community Liaison
11 Months- Rebuilt the agency’s referral base after reopening, developing 23 active referral sources across the assigned market.
- Managed a four-market territory across North Scottsdale, Scottsdale, Biltmore, and Arcadia, covering 67 target accounts.
- Maintained a consistent in-person business development cadence, averaging 42 weekly referral-partner touchpoints with discharge planners and case managers.
- Counseled prospective clients and families on home care options and care-transition needs, supporting informed decisions at discharge.
- Built senior living relationships through resident engagement programming, including arts, crafts, and seasonal events for community leadership.
- Represented the agency at senior expos, networking events, healthcare association meetings, and community events throughout the territory.
- Maintained accurate referral-partner and client records in WelcomeHome and WellSky, supporting continuity of care and internal coordination.
Assistant Manager, Human Resources, Practice Operations & Medical Marketing
1 Year 4 Months- Processed 2-3 onboarding cases weekly while maintaining accurate HR, payroll, benefits, workers’ compensation, and leave documentation.
- Handled employee relations, disciplinary processes, and formal grievances with consistent confidentiality and professionalism.
- Reviewed compensation structures, employee benefits, and workplace perks to support retention and internal equity decisions.
- Increased physician referral activity through direct outreach, physician-to-physician educational events, and referral network development.
- Developed marketing collateral and executive presentations for medical, aesthetic, and wellness service lines.
- Coordinated administrative support for two physicians and nurse practitioners while managing monthly reporting and operational follow-up.
Patient Coordinator / Front Office
5 Months- Processed $45 in patient payments weekly while supporting financial counseling and confidential records handling.
- Managed 32 patient check-ins per day while coordinating registration, scheduling, and front-desk flow.
- Coordinated patient registration, scheduling, and clinical photography for a high-volume aesthetic surgery practice.
- Maintained HIPAA compliance while handling confidential patient information and financial matters.
- Delivered welcoming service to patients, pharmaceutical representatives, vendors, and visitors while supporting smooth front-office operations.
Director of Marketing
4 Years 11 Months- Directed referral development and physician relations for an orthopedic surgery practice, expanding the referring network.
- Built and maintained partnerships with primary care practices, employers, and workers’ compensation carriers to support surgical case volume.
- Planned and coordinated educational seminars and networking events attracting 35–50 healthcare professionals per event.
- Managed the annual marketing budget and vendor relationships while maintaining consistent brand messaging across initiatives.
- Developed marketing collateral and community outreach efforts to strengthen practice visibility and support referral growth.
- Mapped referral sources and tracked account development opportunities to prioritize outreach across the market.
- Coordinated insurance verification, prior authorization, and HIPAA-compliant practice operations to support smooth patient intake and follow-up.
Executive Medical Secretary / Business Development
10 Years 9 Months- Supported orthopedic surgical scheduling across hospitals, surgery centers, implant vendors, physicians, and patients.
- Coordinated care from initial consultation through post-operative follow-up across multiple providers and facilities.
- Verified insurance benefits and secured prior authorizations to keep treatment moving.
- Prepared workers' compensation, disability, and independent medical examination documentation.
- Directed referral network development and healthcare marketing, growing patient volume from approximately 200 patients per month to 1,000 patients per month within one year.
- Built physician and community relations with primary care groups, employers, and workers' compensation carriers to expand referral opportunities and surgical case volume.
- Planned educational seminars and networking events drawing 35–50 healthcare professionals per event.
Education
Bachelor of Science - Healthcare Delivery
- Graduated Cum Laude
- Dean’s List, 2019 & 2021
Associate of Arts - General Studies / Health Science
Skills
Referral network development
Physician & community relations
Territory planning & market expansion
Home care & senior living partnerships
Healthcare marketing & business development
Referral source mapping
Account development strategy
Community presentation delivery
Physician outreach
Senior living engagement
Marketing collateral development
Healthcare event planning
Practice operations
Insurance verification & prior authorization
HIPAA compliance
Budget reconciliation & vendor management
Conflict resolution & employee relations
Discharge planning coordination
Care transition counseling
Salesforce CRM
Pipeline reporting
WellSky
Personal Information
Title: Home Care Business Development | Physician & Community Relations
Timeline
Community Liaison
A PLACE AT HOME – NORTHEAST VALLEY
11.2025 - CurrentRead More
Assistant Manager, Human Resources, Practice Operations & Medical Marketing
VITALITYMDS
06.2022 - 10.2023Read More
Patient Coordinator / Front Office
CANIGLIA FACIAL PLASTIC SURGERY
01.2022 - 06.2022Read More
Director of Marketing
SPECIALTY ORTHOPEDIC SURGERY
04.2010 - 03.2015Read More
Executive Medical Secretary / Business Development
PHOENIX ORTHOPEDIC GROUP
06.1997 - 03.2008Read More
SCOTTSDALE COMMUNITY COLLEGE
Associate of Arts from General Studies / Health Science
Read More
ARIZONA STATE UNIVERSITY
Bachelor of Science from Healthcare Delivery
Read More