Lisa Schropp
Lock Haven,PA
Summary
I would like to utilize my 18 years of experience in writing, marketing and advertising to promote Commonwealth University and its students. I am a detail-oriented team player with strong organizational skills and ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
18
18
years of professional experience
Work History
Legal/Classified Advertising Representative
The Express
07.2020 - Current
- Schedule legal notices and classified ads, such as employment, real estate, yard sale and merchandise ads
- Notarize proof of publication after legal ad is published
- Mail out advertising invoices with proofs each month
- Collect payments and process transactions for ads, subscriptions and newspaper sales
- Send clients estimates of costs for advertising products or services and follow up by phone call or email.
- Welcome customers with friendly greeting, answer general questions, gather nature of visit and direct to specific departments.
- Answer phone to respond to inquiries and transfer calls to correct departments and personnel.
- Communicate with advertisers/customers by phone, email or in person.
- Pick up mail at the post office and take deposit to the bank each day
Marketing Manager
The Express
03.2006 - 05.2020
- Each day, I was responsible for the newspaper layout and I would organize the ads and put them on the pages while double checking that each ad was correct and placed where the advertiser requested.
- I developed contests and other revenue-generating special promotions and did the layout of the pages, including trivia questions, scrambled words, etc.
- I designed ads to promote our upcoming contests and special sections, which increased sales and readership.
- I promoted The Express on our Facebook page. Each morning, I posted the cover of that day's edition and teased the articles. I also used Facebook to promote our upcoming contests and special sections.
- I supported the advertising sales representatives by designing promotional sales flyers and spec ads for them to give to potential advertisers.
- I assisted walk-in customers with birthday/memorial/thank you ads.
- I planned and executed our annual cooking show. I made and sold the tickets, got the vendors and door prizes, worked with the chef, promoted the show, set-up/tear down and handed out door prizes during the event.
Education
Bachelor of Arts - Journalism And Mass Communication
Lock Haven University of Pennsylvania
Lock Haven, PA05.2005
Skills
- Writing and Communication Skills
- Marketing and Advertising
- Social Media Marketing
- Product Promotion
- Creator/Photo Shop
- Quark/In Design
- Managing Multiple Tasks
- Teamwork and Collaboration
- Proofreading/Editing
- Excellent Attention to Detail
- Typing Proficiency
- Fast Learner
- Highly Dependable
- Calm and Professional Under Pressure
Training Programs
Leadership Clinton County, 2023-2024 class
Service Clubs/Organizations
- Rotary Club of Downtown Lock Haven, president-elect
- Friends of the Ross Library
Volunteer Experience
- The New Love Center, organized a Community Cheerio Drive
- Boxes of Hope, participated in packing parties
- Frozen Snot Trail Race
- Hyner Trail Challenge
References
Bonny Merrifield, co-worker, 570-660-5478
Judy Yost, former co-worker, 570-244-1339
Wendy Doherty, former co-worker & co-Rotarian, 570-295-3443
Holly Beaver, LCC classmate, 570-295-2133
Timeline
Legal/Classified Advertising Representative
The Express
07.2020 - Current
Marketing Manager
The Express
03.2006 - 05.2020
Bachelor of Arts - Journalism And Mass Communication
Lock Haven University of Pennsylvania
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