Lisa Trenell Tomkies
Shreveport,USA
Summary
Dynamic communications specialist with over 30 years of experience in communications, media writing, project management, public relations, and marketing. Known for delivering innovative strategies, fostering strong community ties, and driving impactful campaigns that align with organizational principles. Adept at managing cross-functional teams, creating compelling media content, and leveraging technical proficiencies to achieve organizational goals.
Overview
35
35
years of professional experience
Work History
Communications Specialist
Town of Haynesville
Haynesville, LA
01.2024 - Current
- Building and maintaining relationships with media, public, and town stakeholders
- Managing internal and external communication and crafting consistent messaging for the town
- Overseeing content creation, public relations, and social media accounts to ensure brand consistency
- Writing press releases, develop marketing materials, and maintain stakeholder relationships
- Supervising and mentoring student interns, fostering professional growth
Executive Director, Marketing, Communications and Brand Management
Wiley University
Marshall, TX
07.2023 - 12.2023
- Established and maintained collaborative relationships with media, faculty, staff, and external stakeholders
- Developed key marketing and communication materials aligned with institutional goals and mission
- Served as the primary spokesperson and managed message consistency across correspondence, websites, and social media
- Provided creative graphic support and led institutional branding efforts
- Organized and participated in campus and community events, ensuring effective communication and outreach
Help Desk Technical Support II
CSRA/General Dynamics
Bossier City, LA
01.2016 - 09.2023
- Provided technical support for 18 accounts, resolving hardware and software issues efficiently
- Logged and tracked inquiries in the problem management database, ensuring timely resolution
- Identified and escalated complex technical problems through defined processes
News Content Production Assistant
KLTV News 7
Tyler, TX
03.2014 - 03.2015
- Operated cameras and teleprompters during live news broadcasts
- Created graphics and edited news content for broadcasts and online platforms
- Engineered audio and managed visual elements for newscasts
Public Relations Director
Jarvis Christian College
Hawkins, TX
10.2013 - 07.2014
- Directed College communications and public relations efforts
- Established goals consistent with the College mission and works collaboratively with senior management to develop short- and long-range plans to further College outreach
- Developed and maintained comprehensive press, public relations, and internal communications strategies
- Represented the College to a variety of external and community organizations, establishing good working relationships and two-way communications on areas of common interests
- Oversaw College web site, all social media platforms and other major communications vehicles, such as publications
- Planned, organized, and implemented special events including conferences, receptions, and informational programs
- Developed and implemented campaigns to foster awareness of College activities and initiatives
- Researched and developed speeches and other critical communications by senior management
- Maintained media relationships and serves as spokesperson representing the College
- Identified and leveraged opportunities to promote the visibility and reputation of the College
News Content Production Assistant
KSLA News 12
Shreveport, LA
06.2012 - 07.2013
- Create graphics used during the news broadcasts and promos for the news
- Edit news content before it airs
Promotions Coordinator
Comcorp of Texas (KMSS FOX 33, KSHV WB 45 Television)
Shreveport, LA
06.2003 - 08.2006
- Created promotions for the local FOX and WB affiliates and radio spots for sweeps
- Performed voiceovers for commercials and served as host of a TV Giveaway show
- Coordinated station contests and giveaways
- Compiled commercials/promos to daily commercial log
Public Relations Director
Wiley College
Marshall, TX
05.2001 - 05.2003
- Served as liaison between the media and the College and instructed PR interns
- Wrote press releases about events and edited all campus publications
- Served as the official reporter and photographer for all Wiley events
- Designed logo, ad materials, for campus radio station and College departments
- Coordinated commercials to market the College and designed ads for all publications
- Served as 'point person' during the Tom Joyner School of the Month campaign
- Coordinated all activities and marketing during the Tom Joyner School of the Month campaign
On-Air Announcer
Cumulus Broadcasting
Shreveport, LA
02.1999 - 05.2001
- Entertained listeners by playing programmed and requested music
- Represented the station at community events
- Produced commercials and public service announcements for radio airplay
- Served as producer of the Doug Banks Morning Show
Reporter/Columnist
The Arkansas State Press
Little Rock, AR
03.1990 - 12.1992
- Wrote articles for the statewide publication and covered political and entertainment beats
- Wrote movie/restaurant/concert reviews for the magazine supplement
Special Projects Coordinator
The Radio Group
Shreveport, LA
12.1995 - 02.1988
- Coordinated and implemented station functions and promotions and instructed interns
- Assisted program directors with music inventory, promotional correspondence
- Served as producer of the Tom Joyner Morning Show
Education
B.A. - Journalism
Louisiana Tech University
Ruston, La01.1989
Skills
- Adobe Creative Suite
- Microsoft Office Suite
- Media writing
- Media production
- Project leadership
- Management
- Photography/videography
- Problem solving
- Budgeting
- Social media
- Graphic design
- Copyediting
- Graphics development
- Social media oversight
- Proofreading
- Internal communications
- Influencer outreach
- Crisis management
- Strategic messaging
- Media relations
- Brand promotion
- Press release writing
- Email marketing
- Photography
- Campaign development
- Public relations
- Business writing
- Speech writing
Timeline
Communications Specialist
Town of Haynesville
01.2024 - Current
Executive Director, Marketing, Communications and Brand Management
Wiley University
07.2023 - 12.2023
Help Desk Technical Support II
CSRA/General Dynamics
01.2016 - 09.2023
News Content Production Assistant
KLTV News 7
03.2014 - 03.2015
Public Relations Director
Jarvis Christian College
10.2013 - 07.2014
News Content Production Assistant
KSLA News 12
06.2012 - 07.2013
Promotions Coordinator
Comcorp of Texas (KMSS FOX 33, KSHV WB 45 Television)
06.2003 - 08.2006
Public Relations Director
Wiley College
05.2001 - 05.2003
On-Air Announcer
Cumulus Broadcasting
02.1999 - 05.2001
Special Projects Coordinator
The Radio Group
12.1995 - 02.1988
Reporter/Columnist
The Arkansas State Press
03.1990 - 12.1992
B.A. - Journalism
Louisiana Tech University
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