Lisa Vaccarella
Hasbrouck Heights,NJ
Summary
Dynamic leader with a proven track record of 12+ years at a full service advertising agency, adept in strategic communications and managing large budgets. Excelled in negotiating across multiple channels, enhancing team efficiency, and fostering strong relationships. Spearheaded innovative media strategies, achieving significant ROI for brands. Renowned for adaptability, working at a fast pace, and mentoring.
Overview
7
7
years of professional experience
Work History
Media Director
KWG Advertising
01.2022 - 08.2024
- Negotiated rates with media companies across multiple channels, both traditional and digital video and audio.
- Built and maintained positive relationships with clients and sales teams while advocating for the agency in upfront and scatter negotiations.
- Streamlined operations and workflow to increase efficiency of team performance and resource allocation.
- Discussed goals with clients and planning teams to identify needs and articulate details.
- Developed advertising strategies, converted ideas into tasks, and delegated tasks to appropriate individuals.
- Managed budget allocation and resource utilization to maximize ROAS.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Associate Media Director
KWG Advertising
07.2019 - 01.2022
- Implemented authorized purchase orders, plans, and media payments.
- Established and monitored performance benchmarks and media costs.
- Cut delivery times through proactive tracking and management of project timelines.
- Taught in-house employees strategies for successful internal and external communications.
- Monitored marketplace to remain updated on all current trends.
Supervisor of Media Buying
KWG Advertising
01.2018 - 07.2019
- Applied strong leadership talents and problem-solving skills to manage team efficiency and workflows.
- Evaluated staff performance, developed effective improvement plans, and provided coaching.
- Devised and implemented processes and procedures to streamline operations.
Education
Bachelor of Arts - Political Science, History, Spanish
Rutgers University
New Brunswick, NJSkills
- Investment strategy
- Negotiation
- Activation/execution
- Managing large budgets ($200M)
- Managing brand portfolios
- Presentation / public speaking
- Communication, written and verbal
- Team builder, manager, mentor
Timeline
Media Director
KWG Advertising
01.2022 - 08.2024
Associate Media Director
KWG Advertising
07.2019 - 01.2022
Supervisor of Media Buying
KWG Advertising
01.2018 - 07.2019
Bachelor of Arts - Political Science, History, Spanish
Rutgers University
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