LISA ZITELLA

• Print production efforts for marketing activation and creative projects throughout direct, agent and indirect U.S. retail locations

• Studio print production for Verizon U.S. retail locations

• Directed print production efforts for U.S. retail locations on an intermittent contract basis

• Directed operations for Dentsu's creative service line - consolidating 10 brands into 3 leadership brands
• Oversaw production operations within a $200M business portfolio, managing a team of 220 across production and innovation
• Collaborated with executive leaders, including Chief Delivery Officer and Chief Operations Officer
• Mentored a team to enhance operational agility, focusing on cost-effective client delivery
• Achieved target margin goals through strategic scoping and staffing decisions
• Leveraged flex and offshore resources to ensure financial accountability

• Provided leadership to nine integrated producers, overseeing multiple production projects and departmental initiatives
• Enhanced cross-training and workflow efficiency, increasing productivity and retaining top talent
• Managed department funding, including full-time and flex talent, annual budget, and revenue forecasting with finance
• Guided a team of 37 through ten months of alternative arrangements during pandemic

• Directed five producers and project managers across diverse production projects for client accounts
• Collaborated with Group Managing Director on staffing, scoping, asset management, and workflow enhancements
• Developed a cross-training program that improved skills and retention among six of the eight producers
• Established and enforced both internal and client processes to ensure high-quality deliverables

• Led end-to-end POP/POS production for Qwest and Motorola
• Managed all print production RFQs, bidding, printing, kit packing/fulfillment and final delivery
• Collaborated with department leaders to develop and implement a cross-training and integration program across broadcast, print, and digital production disciplines

Alberto Culver, Alticor, American Family Insurance, Celebrity Cruises, Central DuPage Hospital, ConAgra, Cricket Wireless, Harris Bank, PepsiCo, Quaker, US Soccer

Hilton Hotels, Miller Genuine Draft, Sears

Began my advertising career as an Associate Media Buyer and transitioned to video, photo and art production