Lisa M. Barrie
Owatonna,MN
Summary
Results-driven Regional Sales and Marketing Manager known for productivity and efficient task completion. Possess specialized skills in strategic planning, market research, and digital marketing campaign management. Excel in leadership, communication, and problem-solving to achieve goals and enhance team performance.
Overview
5
5
years of professional experience
Work History
Regional Sales and Marketing Manager
Culligan International Company
Owatonna , MN
08.2024 - Current
- Regional Support Areas:• Indiana Region – Sales leadership, recruiting, coaching, pipeline management, forecasting, and revenue growth initiatives.• Southwest Texas Region – General Manager support, performance improvement planning, sales process optimization, and business development.• Arizona Region – Leadership development, market expansion, sales training, operational support, and strategic growth planning.Key Achievements:• Improved sales accountability through KPI-driven coaching and forecasting.• Increased lead conversion and sales performance through process standardization and leadership development.• Strengthened alignment between sales and marketing teams to drive customer acquisition and revenue growth.• Supported multi-state operations while maintaining focus on profitability, employee development, and customer satisfaction.
- Developed regional marketing strategies to enhance brand visibility and market share.
- Oversaw the execution of promotional campaigns across multiple channels and platforms.
- Regional Support Areas:
• Indiana Region – Sales leadership, recruiting, coaching, pipeline management, forecasting, and revenue growth initiatives.
• Southwest Texas Region – General Manager support, performance improvement planning, sales process optimization, and business development.
• Arizona Region – Leadership development, market expansion, sales training, operational support, and strategic growth planning.Key Achievements:
• Improved sales accountability through KPI-driven coaching and forecasting.
• Increased lead conversion and sales performance through process standardization and leadership development.
• Strengthened alignment between sales and marketing teams to drive customer acquisition and revenue growth.
• Supported multi-state operations while maintaining focus on profitability, employee development, and customer satisfaction. - Analyzed market trends to identify opportunities for product promotion and distribution.
Sales Manager
FunTown RV
San Antonio, Texas
03.2024 - Current
- Led sales team to consistently achieve monthly targets, resulting in improved customer engagement.
- Led sales team in achieving monthly targets and improving customer engagement.
- Drove year-over-year sales growth in high-demand settings by optimizing processes and team performance.
- Directed a team of 30-40 sales representatives at prominent events, fostering teamwork and achieving sales targets.
- Collaborated with marketing to create promotional campaigns that boost store traffic.
- Developed training programs to enhance staff product knowledge and selling techniques.
- Oversaw the recruitment and termination processes for sales representatives, ensuring alignment with company standards.
- Analyzed market trends to inform product selection and pricing strategies.
- Presented monthly reports to management, highlighting key insights on sales performance.
- Utilized reports and KPIs to boost team motivation and drive sales performance.
General Manager
Culligan International Company
Corpus Christi, TX
07.2023 - 03.2024
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Established effective communication with staff to enhance operational efficiency.
- Implemented successful business strategies to increase revenue and target new markets.
- Monitored financial performance and identified opportunities for cost savings and revenue growth.
- Coordinated employee training activities to ensure compliance with company policies.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
Business Sales Manager
Camping World
Owatonna , MN
08.2022 - 02.2023
- Raised sales conversion rate (closing %) to 31% (Top among MN/WI/ND region)
- Established clear goals and expectations for sales and support staff to drive performance.
- Developed relationships with prospective customers and offered business solutions.
- Recruited and hired candidates for various departments
- Recruited/Hired for all departments
- Managed website/social accounts to drive traffic
- Recognized and evaluated potential sales opportunities in the market.
- Cultivated relationships with prospective customers to provide tailored business solutions.
- Upgraded services with existing clients by successfully resolving customer issues.
- Facilitated regular meetings with management to align on sales goals and strategies.
- Handled Internet, General Sales, and Finance
- Promoted to Sales Manager in Owatonna , MN
- Maintained precise inventory records
- Managed internet sales, general sales, and finance operations
RV Sales Associate
Camping World
Owatonna , MN
05.2021 - 08.2022
- Promoted high quality customer experience while selling new/used RVs through demonstrations and top notch customer service showcasing the camping lifestyle
- Led sales by developing rapport with walk in customers, internet leads, and social media accounts
- Achieved top sales production in 2021 and 2022 by effectively engaging customers.
- Assisted customers in identifying specific products, addressing inquiries, and providing tailored product advice.
- Cultivated trusting relationships with customers through personalized engagement.
- Developed trusting relationships with customers by making personal connections.
- Generated leads via referrals, active social media engagement, and targeted marketing efforts.
Education
TMA - Nursing
Riverland Community College
Albert Lea, MNCertified Nursing Assistant - Nursing
Riverland Community College
Austin, MNSkills
- Sales and Market Development
- Staff Training and Development
- Team Recruiting and Onboarding
- Salesforce Software
- Sales Process
- Performance Improvements
- Employee Motivation
- Sales Tracking
- Staff Scheduling
- Business Development
- P&L Management
- Sales
- Business Administration
- Account Management
- Loss Prevention
- Customer Relationship Management
- Staff Supervision
- Advertising and Marketing
- Branding
- Budgeting and Cost Control
- Leadership
- Budget Forecasts
- Purchasing and Planning
- Leadership and Team Building
- Budget Development
- Inventory Control
Timeline
Regional Sales and Marketing Manager
Culligan International Company
08.2024 - Current
Sales Manager
FunTown RV
03.2024 - Current
General Manager
Culligan International Company
07.2023 - 03.2024
Business Sales Manager
Camping World
08.2022 - 02.2023
RV Sales Associate
Camping World
05.2021 - 08.2022
TMA - Nursing
Riverland Community College
Certified Nursing Assistant - Nursing
Riverland Community College