Summary
Overview
Work History
Education
Skills
Complementary Studies
Certification
Work Availability
Accomplishments
Work Preference
SoftwareEngineer
Liseth Medina

Liseth Medina

Marketing Professional
Port Saint Lucie,FL

Summary

Experienced marketing professional with a strong background in data analysis and coding. Thrives in fast-paced, data-driven environments. Adept at deciphering complex data sets, recognizing patterns, and implementing effective coding solutions. Eager to leverage these adaptable skills in a new field to deliver significant and measurable outcomes.

Overview

8
8
years of professional experience
15
15
years of post-secondary education
5
5
Certifications
2
2
Languages

Work History

Coding Analyst

Kantar Millward Brown
09.2020 - 05.2024
  • Analyzed and coded over 1,000 consumer surveys for qualitative market research, categorizing data to identify trends in consumer behavior, preferences, and brand perception, leading to actionable insights for clients.
  • Mentored junior staff members on proper coding techniques, contributing to a lower error rate within the department.
  • Enhanced quality and optimized resolution of 50+ brand logos and media assets using Adobe Premiere and Photoshop, ensuring professional visuals for research presentations.
  • Collaborated with research teams to refine survey methodologies, increasing data reliability by 15%.

English Course

Smart Language Academy
10.2021 - 09.2023

Bank Commercial Assistant

Bancamia
07.2019 - 01.2020
  • Generated and consolidated reports on campaign performance using SQL, Mapinfo, and My Maps, enabling geolocation-based customer targeting and improving campaign effectiveness by 20%.
  • Managed commercial figures and key geolocation indicators, providing actionable insights to enhance regional marketing strategies.
  • Conducted data quality assurance, improving report accuracy and delivery time by 10%.
  • Assisted in preparation of financial reports by collecting data, analyzing results, and presenting findings to management.

Research Assistant seedbed Branding

Red Colombiana de Semilleros de Investigación
02.2016 - 11.2019

Sales Consultant

STF GROUP S.A (Studio F)
12.2018 - 01.2019
  • Delivered personalized customer service, driving a 10% increase in monthly sales by effectively understanding and addressing client needs.
  • Trained new hires on customer engagement strategies, enhancing overall team performance and client satisfaction.
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.

Education

Bachelor of Science - Marketing Professional

Santo Tomas University
Bogota, Colombia
05.2016 - 01.2019

No Degree -

Smart Language Academy
05.2021 - 09.2023

Basic Excel Course - undefined

SENA
07.2020 - 08.2020

Diploma in Community Managment - undefined

Politécnico de Colombia
08.2020 - 10.2020

English Course - undefined

American School Way
02.2017 - 03.2019

Bachelor's degree - undefined

Fundación Instituto Tecnológico del Sur
01.2008 - 11.2015

Skills

Teamwork

Complementary Studies

  • Santo Tomas University, Research Assistant seedbed Branding, 02/01/16, 11/30/19
  • Red Colombiana de Semilleros de Investigación, Degree speaker, 08/01/18

Certification

Platzi – Introduction to Digital Marketing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Accomplishments

  • Resolved product issue through consumer testing.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Work Preference

Work Type

Full TimePart Time

Work Location

RemoteOn-SiteHybrid

Important To Me

Career advancementWork-life balance

Similar Profiles

CREATE PROFILE
Liseth MedinaMarketing Professional