Liseth Medina
Marketing Professional
Port Saint Lucie,FL
Summary
Experienced marketing professional with a strong background in data analysis and coding. Thrives in fast-paced, data-driven environments. Adept at deciphering complex data sets, recognizing patterns, and implementing effective coding solutions. Eager to leverage these adaptable skills in a new field to deliver significant and measurable outcomes.
Overview
8
8
years of professional experience
15
15
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Coding Analyst
Kantar Millward Brown
09.2020 - 05.2024
- Analyzed and coded over 1,000 consumer surveys for qualitative market research, categorizing data to identify trends in consumer behavior, preferences, and brand perception, leading to actionable insights for clients.
- Mentored junior staff members on proper coding techniques, contributing to a lower error rate within the department.
- Enhanced quality and optimized resolution of 50+ brand logos and media assets using Adobe Premiere and Photoshop, ensuring professional visuals for research presentations.
- Collaborated with research teams to refine survey methodologies, increasing data reliability by 15%.
English Course
Smart Language Academy
10.2021 - 09.2023
Bank Commercial Assistant
Bancamia
07.2019 - 01.2020
- Generated and consolidated reports on campaign performance using SQL, Mapinfo, and My Maps, enabling geolocation-based customer targeting and improving campaign effectiveness by 20%.
- Managed commercial figures and key geolocation indicators, providing actionable insights to enhance regional marketing strategies.
- Conducted data quality assurance, improving report accuracy and delivery time by 10%.
- Assisted in preparation of financial reports by collecting data, analyzing results, and presenting findings to management.
Research Assistant seedbed Branding
Red Colombiana de Semilleros de Investigación
02.2016 - 11.2019
Sales Consultant
STF GROUP S.A (Studio F)
12.2018 - 01.2019
- Delivered personalized customer service, driving a 10% increase in monthly sales by effectively understanding and addressing client needs.
- Trained new hires on customer engagement strategies, enhancing overall team performance and client satisfaction.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Education
Bachelor of Science - Marketing Professional
Santo Tomas University
Bogota, Colombia 05.2016 - 01.2019
No Degree -
Smart Language Academy
05.2021 - 09.2023
Basic Excel Course - undefined
SENA
07.2020 - 08.2020
Diploma in Community Managment - undefined
Politécnico de Colombia
08.2020 - 10.2020
English Course - undefined
American School Way
02.2017 - 03.2019
Bachelor's degree - undefined
Fundación Instituto Tecnológico del Sur
01.2008 - 11.2015
Skills
Teamwork
Creativity
Leadership
Organization
Digital Skills
Adaptability
Data entry
Performance testing
Customer service
Problem-solving
Spanish translation
Complementary Studies
- Santo Tomas University, Research Assistant seedbed Branding, 02/01/16, 11/30/19
- Red Colombiana de Semilleros de Investigación, Degree speaker, 08/01/18
Certification
Platzi – Introduction to Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.