LISSETTE MORROBEL
Marketing Professional
Jacksonville,FL
Summary
Social Media Coordinator with experience driving brand awareness and customer engagement through strategic Instagram, TikTok, and Facebook content. Skilled in content creation, campaign planning, community management, and performance analysis to grow audiences and support business goals.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Mamas Foodtruck
09.2023 - Current
- Developed and executed social media strategies across Instagram, TikTok, and Facebook, driving brand awareness and increasing local engagement for local restaurant and brewery.
- Created and managed content calendars while producing engaging photos, videos, reels, and captions to promote products, events, specials, and brand storytelling.
- Managed community engagement through comments, DMs, and live event coverage, strengthening customer relationships and increasing foot traffic.
- Analyzed social media performance and collaborated with business owners to optimize content strategy and launch successful campaigns for new products and seasonal promotions.
Patient Liason
Signature MD
09.2024 - 01.2025
- Served as the primary point of contact for patient inquiries, delivering exceptional customer service through phone, email, and in-person interactions.
- Drove patient enrollment by educating prospective members and executing strategic follow-up, increasing membership conversions.
- Planned and supported patient events and informational sessions to enhance community engagement and promote membership growth.
- Tracked daily performance metrics and provided administrative support for corporate initiatives, contributing to successful program implementation and operational efficiency.
Associate Technical Marketing Campaign Manager
Ansira
02.2022 - 03.2024
- Managed end-to-end execution of 30+ monthly email marketing campaigns using Salesforce Marketing Cloud and Cordial, ensuring accurate and on-time deployment.
- Collaborated with cross-functional teams and served as the primary client contact to execute campaign strategies and maintain project timelines.
- Led campaign QA, audience segmentation, testing, and personalization to ensure high-quality, error-free deployments.
- Supported enterprise clients including Chick-fil-A, Sally Beauty, Edible Arrangements, Synovus, and T. Marzetti by translating marketing objectives into successful email campaigns.
Education
Bachelor of Science - Business Administration, Concentration in Business Management
University of North Florida
Jacksonville, FloridaTimeline
Patient Liason
Signature MD
09.2024 - 01.2025
Social Media Coordinator
Mamas Foodtruck
09.2023 - Current
Associate Technical Marketing Campaign Manager
Ansira
02.2022 - 03.2024
Bachelor of Science - Business Administration, Concentration in Business Management
University of North Florida