Summary
Overview
Work History
Education
Skills
Timeline
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Liv Drummond

Costa Mesa,CA

Summary

Dynamic Regional Sales Manager with a proven track record at Club Pilates Franchise LLC, excelling in business development and client management. Expert in forecasting and reporting, I successfully exceeded sales quotas while mentoring teams to enhance performance. Recognized for strategic planning and building strong franchise partnerships, driving significant growth across the Central US and Canada markets.

Overview

10
10
years of professional experience

Work History

Regional Sales Manager - Central

Club Pilates Franchise LLC
05.2022 - Current
  • Started with the brand in 2022 as a Regional Sales Manager overseeing the Central US
  • In 2024, acquired the Canada market which then totaled over 350 studios in my market that I support.
  • Developed and maintained positive relationships with Franchise Partners in assigned sales territories,
  • Assist Franchise Partners in generating detailed sales reports and forecasts to analyze performance and track progress of their studios.
  • Achieved regional sales objectives by coaching studio sales teams, developing successful strategies to strengthen business relationships through rigorous coaching, performance management, and ongoing training.
  • Hosted system-wide sales calls to drive sales, strengthen customer retention, and uncover possible opportunities for growth.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Connecting with key accounts and partnerships regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Organized regular regional sales trainings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Successfully exceeded sales quotas and increase profitability through effective sales strategy and business planning.
  • Present at our annual Franchisee Convention event on how to drive sales and continue to grow the Club Pilates business.

Assistant General Manager

Alo Yoga
12.2021 - 05.2022
  • Supervised daily operations to achieve performance, quality, and service targets.
  • Monitored cash intake and deposit records, enhancing accuracy and minimizing discrepancies.
  • Conducted regular inventory counts to verify stock levels and forecast future requirements.
  • Mentored team members to improve professional development and foster accountability.
  • Strengthened merchandising and promotional strategies to increase customer engagement and sales.
  • Resolved customer issues promptly, implementing effective corrective actions for satisfaction.

General Manager

SoulCycle
07.2021 - 12.2021
  • Monitored and tracked sales goals, executing monthly marketing plans to achieve objectives.
  • Interacted daily with over 300 members, delivering luxury customer service and ensuring studio upkeep.
  • Cultivated relationships with local businesses and hotels to boost ridership and community presence.
  • Ranked among top five performing studios in West Coast region for retail sales.
  • Coordinated and executed special events for business collaborations, milestones, and celebrations.
  • Assisted Senior Facilities Manager in maintaining cleanliness and appearance standards.
  • Supported instructors in developing theme rides to drive ridership and business growth.
  • Managed daily studio operations, including scheduling, staff management, and customer service.

Client Experience Manager

TravisMathew LLC
07.2019 - 07.2021
  • Assisted both the Executive leaders and Marketing teams with visits from high-profile clients, professional athletes, and ambassadors to provide an exceptional experience while facilitating their experience at the HQ office.
  • Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales in Nationwide retail locations.
  • Managed reservation system updates, ensuring accurate room availability information for guests and staff.
  • Mentored junior staff members in best practices for delivering outstanding service experiences to guests from diverse backgrounds.
  • Collaborate with the Executive team and other departments, as well as the retail department for in-store shopping events.
  • Maintained thorough understanding of industry trends allowing early identification of potential opportunities or challenges.
  • Oversaw the Corporate Head Quarters showroom and retail store inventory to maintain organization and reconciling any discrepancies through SAP / Fiori systems.

Executive Assistant

UnionRYDE
02.2017 - 04.2020
  • Assisted owner in managing Newport Beach location and Tustin studio operations in 2018.
  • Expanded client base by proactively seeking new business opportunities through networking events.
  • Supervised studio staff to ensure timely, accurate, high-quality task completion.
  • Managed executive calendars, scheduling meetings and coordinating travel arrangements effectively.
  • Ordered supplies and tracked retail inventory to maintain operational efficiency.
  • Handled confidential information with discretion and tact to uphold privacy standards.
  • Supported instructors with sound malfunctions, headset setups, and bike needs during classes.
  • Screened calls and emails, responding appropriately to facilitate effective correspondence.

District Manager for California

San Lorenzo Bikinis
09.2015 - 10.2017
  • Promoted to District Manager, overseeing three stores in Newport Beach, Manhattan Beach, and Malibu.
  • Executed purchasing responsibilities for California region by evaluating vendor product lines.
  • Developed training materials to ensure consistent training processes across all California stores.
  • Cultivated leadership talent through employee development and promotion initiatives.
  • Organized brand promotion events targeting top colleges and sororities in Southern California.
  • Collaborated with company owner and corporate team on store operations and requirements.
  • Exceeded sales targets through strategic sales planning and effective team coaching.
  • Conducted audits to ensure compliance with company policies and federal/state regulations.

Education

Associate of Arts - Public Relations

Orange Coast College
Costa Mesa, CA
05-2010

Skills

  • Mentoring and coaching
  • Team recruitment
  • Business development
  • Sales presentations
  • CRM proficiency
  • Forecasting and reporting
  • Performance evaluation
  • Client management
  • Sales leadership
  • Strategic planning

Timeline

Regional Sales Manager - Central

Club Pilates Franchise LLC
05.2022 - Current

Assistant General Manager

Alo Yoga
12.2021 - 05.2022

General Manager

SoulCycle
07.2021 - 12.2021

Client Experience Manager

TravisMathew LLC
07.2019 - 07.2021

Executive Assistant

UnionRYDE
02.2017 - 04.2020

District Manager for California

San Lorenzo Bikinis
09.2015 - 10.2017

Associate of Arts - Public Relations

Orange Coast College

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Liv Drummond