Livia Sponseller
McLean,VA
Summary
Product Leader most recently focused on leading product management and design for Homes.com, a CoStar Group owned real estate marketplace. Collaborative team manager with a strong track record of optimizing marketplaces to grow traffic and revenue, and a passion for pristine product design to create best-in-class user experiences.
Overview
14
14
years of professional experience
Work History
Vice President, Product Management, Homes.com
CoStar Group
12.2022 - Current
- Leading product management, UX, and SEO teams for CoStar Group's residential marketplace, Homes.com, driving the product development pipeline for 200+ engineers.
- Modernized Homes.com's front end website design in November 2022, supporting a steady monthly average unique visitor count increase. Monthly average unique visitors grew from 4 million in 2022, to 110 million in 2024, or a 2,650% increase.
- Designed and built the monetization model for Homes.com and launched subscription model in February of 2024. Monetization resulted in $50 million in Annual Recurring Revenue in 15 weeks, making it the fastest growing product line at CoStar Group.
Senior Director, Product Design, LoopNet.com
CoStar Group
01.2020 - 12.2022
- Managed Product Management, UX and SEO teams to drive globalization initiative for LoopNet.com, successfully launching the commercial property marketplace in Canada and the United Kingdom in 2022.
- Led product design and development of product roadmap from 2020-2022, with a focus on improving LoopNet's monetization model, by growing and improving feature set of monetization model, resulting in revenue growth from $190M in 2019 to to $230M 2021, or a 20% increase.
- Redesigned and relaunched ecommerce channel, resulting in a 40% growth in e-commerce sales sales YoY.
- Managed integration of auction platform, Ten-X.com, into the LoopNet marketplace, increasing Ten-X auction listings traffic by 70% and growing average registered bidder count by 30%.
- Led design and development for Battle of the Bids, the commercial real estate industry’s first industry-wide gamification of online real estate auction sales.
Senior Product Manager, LoopNet.com
CoStar Group
10.2019 - 01.2020
- Led the development and launch of an analytics report for LoopNet clients to help them visualize their ROI. This launch resulted in a 40% increase in client log-in rates and improved client retention by 20%.
- Led the development of a listing recommendation engine used to retarget paying client's listings, which resulted in a 300% increase in listing views and a 30% increase in reach to unique visitors.
Marketing Manager
Greystar Real Estate Partners
01.2017 - 01.2019
- Managed the digital marketing investment and strategy for a 32-property portfolio in Mid-Atlantic region.
- Achieved site traffic growth rate of 30% or higher YoY across all properties within portfolio.
- Selected by senior leadership to join the Mid-Atlantic business acquisition team, and was a part of successfully winning 24 properties to Greystar’s mid-atlantic portfolio between 2017 – 2019.
Senior Associate, Tenant Brokerage
Transwestern
01.2012 - 01.2015
- Licensed real estate broker specializing in tenant advisory services for office space tenants in Northern Virginia. Directly involved in leasing over 1.5 million square feet of commercial office space.
Sales and Marketing Associate
Bozzuto Group
01.2011 - 01.2012
- Sales and marketing associate for a new construction 500+ unit residential development site in Northern Virginia.
- Granted the Bozzuto Sales Achiever award in November 2012, for closing 1the most transactions companywide in the first 9 months of tenure.
Education
Master of Business Administration - Digital Marketing
Paul Merage School of Business, UC Irvine
Irvine, CA01.2017
Bachelor of Arts - International Studies & Business
Virginia Tech
Blacksburg, VA01.2011
Skills
- Product Management
- Product Leadership
- User Experience Design
- Data Analysis
- Competitive Analysis
- Product Marketing
- Cross Functional Team Leadership
- Global Product Strategy
Timeline
Vice President, Product Management, Homes.com
CoStar Group
12.2022 - Current
Senior Director, Product Design, LoopNet.com
CoStar Group
01.2020 - 12.2022
Senior Product Manager, LoopNet.com
CoStar Group
10.2019 - 01.2020
Marketing Manager
Greystar Real Estate Partners
01.2017 - 01.2019
Senior Associate, Tenant Brokerage
Transwestern
01.2012 - 01.2015
Sales and Marketing Associate
Bozzuto Group
01.2011 - 01.2012
Master of Business Administration - Digital Marketing
Paul Merage School of Business, UC Irvine
Bachelor of Arts - International Studies & Business
Virginia Tech
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