Lixandro Sosa Diaz

Highly motivated Business Administration graduate from Pacific Lutheran University with hands-on experience in project management and marketing. Relocating to California to pursue career opportunities and contribute to an innovative organization.

• Capstone Presentation, Lululemon Athletica, 05/2024, Analyzed a publicly traded company, with a research paper, presentation and recommendations to increase company's efficiency and profitability. Conducted a multi-facet analysis leveraging Lululemon's various public documents (10-k, public statements by leader, marketing campaign, etc.) to create a 5-year map of the firm's strategic and tactical corporate initiatives
• Consumer Behavior, 12/2023, Collaborated with a team of six to seven other students to form a marketing consulting company. Delivered report providing the client with a road map of what to do and how to reach the short- and long-term marketing goals and strategy that fits within the overall mission/vision of the company