Overview
Work History
Education
Skills
Websites
Awards
Timeline
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LIZ MCFARLAND

LIZ MCFARLAND

Tuscaloosa,AL

Overview

4
4
years of professional experience

Work History

Operations Assistant

Montgomery Motor Speedway
11.2023 - Current
  • Manages and keeps records of pit ticket and grandstand ticket sales.
  • Introduced and created a new track mascot persona to fans and drivers.
  • Operates scoreboard and tower relations during each race.
  • Assists in various operations to provide a smooth race day for 10+ events each year.

Operations Intern

Alaska Raceway Park
05.2024 - 08.2024
  • Implemented new successful practices in the gift shop that promoted a 500% increase in profits
  • Gained exposure from new customers across the country, increasing merchandise sales and race viewership
  • Introduced and trained staff on new point of sale software
  • Built and maintained a new online merchandise store

Driver Assistant

Chick Engineering LLC
02.2023 - 04.2024
  • Managed driver schedules and obligations during race weekends in the NASCAR ARCA Menards Series
  • Produced a 153% increase in Instagram engagement.
  • Prioritized product placement in media & PR responsibilities
  • Hosted partners and guests during race weekends.

Communication Manager

Bryson Shaffer Motorsports
03.2020 - 12.2023
  • Managed all digital and social media
  • Traveled to 22+ pro late model races per year
  • Designed and updated website with weekly race recaps, results, and schedule updates
  • Sought sponsorships and managed partner relations.

Education

Bachelor of Arts in Communication and Information Sciences - Communication Studies

The University of Alabama
Tuscaloosa, AL
12.2024

Skills

  • Motorsports Photography
  • Business of Motorsports
  • Social Media
  • Adobe Photoshop Lightroom
  • Canva
  • Critical thinking and problem-solving skills
  • Goal-oriented & performance-driven
  • Partnership Sponsorship Marketing
  • Effective communication skills

Awards

  • Dean's list Spring 2022, Fall 2022, Spring 2023, Fall 2023, Spring 2024

Timeline

Operations Intern

Alaska Raceway Park
05.2024 - 08.2024

Operations Assistant

Montgomery Motor Speedway
11.2023 - Current

Driver Assistant

Chick Engineering LLC
02.2023 - 04.2024

Communication Manager

Bryson Shaffer Motorsports
03.2020 - 12.2023

Bachelor of Arts in Communication and Information Sciences - Communication Studies

The University of Alabama

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LIZ MCFARLAND