LIZ MCFARLAND
Tuscaloosa,AL
Overview
4
4
years of professional experience
Work History
Operations Assistant
Montgomery Motor Speedway
11.2023 - Current
- Manages and keeps records of pit ticket and grandstand ticket sales.
- Introduced and created a new track mascot persona to fans and drivers.
- Operates scoreboard and tower relations during each race.
- Assists in various operations to provide a smooth race day for 10+ events each year.
Operations Intern
Alaska Raceway Park
05.2024 - 08.2024
- Implemented new successful practices in the gift shop that promoted a 500% increase in profits
- Gained exposure from new customers across the country, increasing merchandise sales and race viewership
- Introduced and trained staff on new point of sale software
- Built and maintained a new online merchandise store
Driver Assistant
Chick Engineering LLC
02.2023 - 04.2024
- Managed driver schedules and obligations during race weekends in the NASCAR ARCA Menards Series
- Produced a 153% increase in Instagram engagement.
- Prioritized product placement in media & PR responsibilities
- Hosted partners and guests during race weekends.
Communication Manager
Bryson Shaffer Motorsports
03.2020 - 12.2023
- Managed all digital and social media
- Traveled to 22+ pro late model races per year
- Designed and updated website with weekly race recaps, results, and schedule updates
- Sought sponsorships and managed partner relations.
Education
Bachelor of Arts in Communication and Information Sciences - Communication Studies
The University of Alabama
Tuscaloosa, AL12.2024
Skills
- Motorsports Photography
- Business of Motorsports
- Social Media
- Adobe Photoshop Lightroom
- Canva
- Critical thinking and problem-solving skills
- Goal-oriented & performance-driven
- Partnership Sponsorship Marketing
- Effective communication skills
Websites
Awards
- Dean's list Spring 2022, Fall 2022, Spring 2023, Fall 2023, Spring 2024
Timeline
Operations Intern
Alaska Raceway Park
05.2024 - 08.2024
Operations Assistant
Montgomery Motor Speedway
11.2023 - Current
Driver Assistant
Chick Engineering LLC
02.2023 - 04.2024
Communication Manager
Bryson Shaffer Motorsports
03.2020 - 12.2023
Bachelor of Arts in Communication and Information Sciences - Communication Studies
The University of Alabama