Liz Reaster
Toledo,OH
Summary
Experienced retail leader with a profound passion for Apple products and culture. Adept at driving outstanding customer experiences through team development and operational excellence.
Overview
13
13
years of professional experience
Work History
Lead
Apple
07.2022 - Current
- Expertly guided customers and team utilizing Apple's Steps of Service, ensuring tailored solutions to their needs
- Mentored and trained product zone team members, ensuring comprehensive knowledge of Apple's latest products and technologies
- Directed sales initiatives, fostering ownership and customer satisfaction on the sales floor
- Spearheaded the One Step Further process to elevate experiences and interactions in Avenue sales
- Collaborated with operations to maintain accurate inventory levels and ensured visual merchandising aligned with Apple's global standards
- Worked closely with other zones and teams to deliver a seamless and holistic customer experience.
Store Manager
EXPRESS
06.2019 - 07.2022
- Built and led a diverse team, fostering growth and ensuring exceptional customer service delivery
- Balanced multiple priorities, from customer commitments to team development and store operations
- Implemented OMNI-channel strategies that enhanced customer experience and exceeded sales targets
- Managed operations, such as inventory and visual merchandising.
District Manager
Lids Sports Group
01.2018 - 06.2019
- Oversaw operations across 5 stores, ensuring consistent customer experience and meeting sales objectives
- Led digital initiatives, resulting in a $600,000 increase in online sales revenue.
Store Manager
Finish Line
08.2016 - 11.2017
- Managed a high-volume $10 million store, focusing on team development and customer experience
- Achieved a consistent loyalty rate above 80%, building long-term customer relationships.
Assistant Manager
Starbucks
04.2015 - 03.2016
- Innovated customer-facing processes, leading to a 30% increase in sales volume
- Fostered a culture of continuous learning and adaptation.
Store Manager
American Eagle Outfitters
10.2010 - 04.2015
- Led teams across the region, ensuring alignment with brand vision and exceptional customer experiences.
Education
Bachelor’s Degree - Marketing
University of Phoenix
Tempe, AZ04.2016
A.A - Business Administration & Management
University of Phoenix
AZ04.2014
Skills
- Team Leadership
- Customer Centricity
- Operational Mastery
- Strategic Adaptability
Timeline
Lead
Apple
07.2022 - Current
Store Manager
EXPRESS
06.2019 - 07.2022
District Manager
Lids Sports Group
01.2018 - 06.2019
Store Manager
Finish Line
08.2016 - 11.2017
Assistant Manager
Starbucks
04.2015 - 03.2016
Store Manager
American Eagle Outfitters
10.2010 - 04.2015
Bachelor’s Degree - Marketing
University of Phoenix
A.A - Business Administration & Management
University of Phoenix
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