Elizabeth Tompkins
Website Manager
Holliston,MA
Summary
Liz Tompkins
Website manager, UX designer/developer, and digital
marketer with 20+ years’ experience in brand and
content strategies designed to increase client’s ROI
and reduce manual workflows.
Overview
24
24
years of professional experience
Work History
Website Manager
06.2022 - 07.2023
- AliMed eCommerce site management aligned with Corporate
- Stakeholders KPI's
- Implementation of UX driven marketing opportunities using AI to reduce manual processes
- Management of legacy CMS’ Web Transformation (BigCommerce, Salsify PIM, Widen DAM, Jasper, and Klaviyo
- AI)
- Working with eMarketing Manager, helped generate 400k in sales over an 8-week email drive.
Web
11.2021 - 01.2022
- TriPyramid Structures
- Conversion of legacy CMS (Drupal 7 to WordPress), SEO optimization, and content strategy
- Design and development of responsive architecture
- Introduced mobile UX
- E-Commerce integration (WooCommerce).
Founder, Editor-in-Chief
Styleforfree.com
01.1999 - 01.2021
- Designed and developed a popular fashion/style portal marketing for leading e-Retailers
- Awards: Best Use of
- Creative Marketing - Linkshare, 2006
- Best of the Web –
- InStyle Magazine, 2009.
Senior Website Manager
Unitrends
01.2018 - 01.2019
- Re-design and management of multi-channel sites and content aligned with Demand Gen KPI's
- Discovery and implementation of analytics-driven opportunities
- Increased performance of sales drives, event, and webinar attendance by 30% in first 3 months
- Improved DevOps efficiency, agile response times and reduced Marketing spends.
Producer
01.2010 - 01.2018
- Web & Interactive Media
- Design & Co
- Produced, developed, and managed full scope web/UI/microsite projects simultaneously
- Managed
- DevOps/offshore teams in an agile environment
- UX/UI design for CMS’ primarily in Drupal 7/8, WordPress, and
- Squarespace
- Clients include pickardchilton.com, seadar.com and tripyramid.com.
High School Diploma
09.1983 - 06.1987
College Prep
Dover, High School
Sherborn
06.1986 - 08.1986
- School of Fashion Design
- A/B, QC, testing
- Adobe Creative Suite
- AI (Jasper, Klaviyo)
- Bootstrap
- CSS3
- Content strategy
- Digital Marketing
- Drupal
- ECommerce
- GIT
- HTML5
- Google Analytics + Suite
- JQuery
- Microsoft Suite
- Pardot/Salesforce
- PHP
- Prototyping, wireframes
- Security
- SEO/SEM
- User research
- WordPress
Timeline
Website Manager
06.2022 - 07.2023
Web
11.2021 - 01.2022
Senior Website Manager
Unitrends
01.2018 - 01.2019
Producer
01.2010 - 01.2018
Founder, Editor-in-Chief
Styleforfree.com
01.1999 - 01.2021
College Prep
Dover, High School
06.1986 - 08.1986
High School Diploma
09.1983 - 06.1987
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