Liza Donselaar
Orlando,USA
Summary
Knowledgeable, results-oriented professional equipped to lead and inspire teams in achieving organizational objectives. Proven track record in developing and executing strategic initiatives that foster growth and operational excellence, emphasizing team collaboration and adaptability to evolving business needs. Expertise in strategic planning and financial management, complemented by a collaborative leadership style that aligns teams with overarching goals, cultivates positive workplace cultures, and enhances performance. Committed to driving innovation and strategic planning, poised to guide organizations toward sustained success in a rapidly changing market landscape.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Restaurant Services
Martin Brower
Orlando, FL
01.2007 - 10.2025
- Collaborated with supply chain partners and customers to align short- and long-term business strategies with company objectives, focusing on cost efficiency and customer satisfaction.
- Coordinated logistics and distribution activities, optimizing supply chain efficiency for 16 million cases annually serving 577 McDonald's restaurants and 86 owner operators.
- Directed financial planning and forecasting processes to align $6.5 million administrative department budget with overarching strategic goals.
- Directed inventory management operations for $11 million in product assets, leading a dedicated team focused on inventory control.
- Analyzed and restructured operational procedures to drive a 52% decrease in PL&D costs, equating to $470K in savings for 2024 and 2025.
- Achieved seamless collaboration between customers and McDonald's corporate staff, enhancing business relationships. Drove customer satisfaction by effectively managing the integration of sales, marketing, promotional planning, purchasing, and distribution services.
- Collaborated with diverse teams to produce all customer communications, ensuring consistency and clarity for 28 distribution centers.
- Developed comprehensive job descriptions and expectations for customer-facing roles, ensuring alignment across all 28 distribution centers.
- Led collaborative efforts in creating staff training curriculum and delivered training to ensure all employees represent Martin Brower's mission and vision effectively.
- Achieved a 20% improvement in customer satisfaction through effective ambassador training. Analyzed annual survey results from 28 distribution centers to identify key areas for enhancement.
- Cultivated long-term stakeholder partnerships, achieving an average annual survey rating of 99.20% over the past decade.
- Formulated and executed strategic annual action plans to enhance customer relationships and meet key performance indicators.
- Developed and delivered comprehensive action plans to McDonald's supply chain and selected owner operators, ensuring alignment with quarterly business reviews on key performance indicators.
- Designed and implemented delivery method playbook, recognized as the benchmark for conversion practices in McDonald's supply chain.
- Cultivated robust partnerships with business owners and suppliers by spearheading change initiatives and prioritizing business growth strategies.
- Achieved substantial growth in new customer acquisitions through effective business development strategies. Improved key performance indicators while consistently exceeding customer expectations.
- Actively engaged with various community and local nonprofit entities, including food banks, school boards, health and wellness programs, and Orlando Regional Chamber of Commerce, to foster collaboration and promote organizational objectives.
- Implemented strategies to foster community advancement in support of organizational goals.
- Cultivated impactful partnerships with RMHC as a dedicated mission partner and past chairman of the board for RMHCCF. Enhanced community relationships with McDonald's owner operators, driving support for the mission and local chapters.
- Coordinated event sponsorships and volunteer efforts to enhance community engagement across 7 RMHC chapters.
- Led strategic vision to onboard qualified RMHCCF team member, focusing on maximizing local round-up incentive program effectiveness.
- Coordinated efforts with McDonald's partners to successfully pay off residual capital debt linked to Nemours expansion.
- Enhanced employee payroll contributions at Martin Brower to support local RMHC chapter initiatives.
- Facilitated contingency plan exercises, analyzed outcomes, and proposed enhancements to optimize emergency response protocols.
- Facilitated the sharing of best practices for effective contingency and crisis planning across Orlando and DC locations.
- Formulated and executed strategic communication plans, showcasing self-sufficiency in crisis management to ensure optimal inventory levels, adequate staffing, and timely customer order fulfillment.
- Cultivated a high-performance culture by leading by example, ensuring adherence to best-in-class leadership standards as reflected in a 100% manager effectiveness rating from employee engagement surveys.
- Developed and led a high-performing team with a focus on retention through effective training and onboarding strategies. Championed continuous improvement initiatives to enhance staff knowledge and customer understanding. Strategically recruited individuals with diverse skill sets to foster collaboration. Mentored employees by identifying strengths and offering tailored resources for professional growth.
- Executed annual assessments to identify and nurture high-potential employees for future leadership roles.
- Led the development of subject matter experts within the team to elevate operational effectiveness. Cultivated a network of expertise across facilities to leverage shared knowledge and enhance team capabilities. Championed initiatives that promoted skill development and collaboration among team members.
- Oversaw the development and implementation of training plans and project scope for operations interns, facilitating structured department rotations to enhance project execution and outcomes.
- Executed strategies based on market knowledge and leadership acumen to optimize processes and support peer development in different business units.
- Analyzed financials and operational KPIs during audits, driving continuous improvement initiatives for both internal and external audit processes.
- Oversaw all aspects of distribution strategy for international conventions, creating a resource guide to optimize future event planning.
- Developed requirements, identified system gaps, and conducted testing to support the integration of Canadian business units into JDE operating system.
- Spearheaded corporate social responsibility initiatives to elevate company reputation as an ethical business leader within the community.
Field Service Project Manager / ILS
Martin Brower
Kissimmee, FL
01.2003 - 01.2007
- Led initiatives to enhance restaurant technology integration across operations. Fostered relationships with corporate IT, store systems managers, and technology vendors to streamline processes. Guided teams in implementing effective technology solutions for restaurant operations.
- Assisted in improving customer satisfaction and cash flow for owner-operators by accurately distributing happy meals and promotional products to restaurants. Delivered right products to right locations at right times and costs.
- Engaged in strategic discussions as a core council member with Peresco to enhance operational efficiency through improved processes and policies for McDonald's technology systems.
- Honored by McDonald's US Supply Chain Management for exceptional performance as ILS Coordinator, guaranteeing integrity of restaurant data through meticulous oversight.
Education
Associate of Arts - Business
Valencia College
Orlando, FLCustomer Experience
University of South Florida
Tampa, FL01.2021
Skills
- Staff management
- Operations leadership
- Effective leader
- Relationship management
- Goal setting
- Client relations
- Strategic planning
- Performance improvement
- Financial management
- Team training and development
- Business development
- Risk management
- Organizational development
- Project management
Accomplishments
- Business Development: - Led business relationship to acquire 77 McDonald's restaurants with service level issues. Managed relationships on a daily basis which increased customer satisfaction by 23%.
- Marketing & Communications Lead for US Business Units - Implemented marketing and communications team to support strategies which resulted in 20% increase in annual customer satisfaction survey results in 2024 across all 27 US business units.
- Created and implemented delivery method conversion including internal and external playbook adopted by McDonald's Supply Chain as the gold standard for implementation of Euro pallet delivery method.
- Upheld and maintained customer satisfaction levels with an annual average score of 99.20%.
- Elected Chair of the Board of Directors for the Ronald McDonald House Charities of Central Florida for contributions and engagement. Led and supported the CEO, staff, and board of directors during COVID-19 to achieve financial targets without compromising the mission for our cornerstone program. The Ronald McDonald House provides a home away from home for families with children receiving treatment at hospitals and medical facilities in Orlando.
Affiliations
- Board of Directors, Ronald McDonald House Charities Central Florida (2015 - present)
- Past Chair, Ronald McDonald House Charities Central Florida (2020 - 2022)
- Central Florida Foundation 100 Women Strong (2022-present)
- Ronald McDonald House Charities of South Florida Red Shoe Society Member 2025 - present
- Member (WON), McDonald's Women's Operator Network (2008 - 2025)
- Steering Committee Member, University of South Florida Muma College of Business Customer Experience Certificate Program (2021-2023)
Certification
Customer Experience Certificate Program (2021-2023)
Timeline
Restaurant Services
Martin Brower
01.2007 - 10.2025
Field Service Project Manager / ILS
Martin Brower
01.2003 - 01.2007
Customer Experience
University of South Florida
Associate of Arts - Business
Valencia College