Liza Moon

Currently transitioning to a less-than-part-time consulting role with TellTail (an early-stage start-up) as the company restructures.

• Led team of professionals to design, plan, and execute successful outreach initiatives.
• Recruited, trained, and supervised staff members, fostering an environment of teamwork and professional growth.
• Organized impactful networking events connecting community members with valuable resources and opportunities.
• Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Collaborated closely with other department heads to align goals across different organizational functions.
• Learned and adapted quickly to new technology and software applications.

• Expanded knowledge of breed characteristics and genetics by attending industry conferences, workshops, and seminars.
• Increased demand for puppies by building a positive online presence through social media and website updates.
• Promoted responsible pet ownership through providing resources on training methods, health maintenance protocols, and legal requirements.
• Achieved recognition within the breeder community for adherence to ethical standards and commitment to canine welfare.
• Enhanced client trust by offering lifetime support for adopted dogs, including advice on training, behavior issues, healthcare decisions.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
• Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
• Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
• Increased website traffic by consistently producing high-quality, SEO-optimized content.