Graduated Magna Cum Laude from Washington State University in 2024 with a double major in Advertising and Public Relations. Organized, motivated, and dedicated, with a passion for working with people and thriving in collaborative environments. Relocating to San Diego in the fall, eager to apply my skills and enthusiasm to new opportunities in hospitality, project management and marketing.
Hi, I’m
Liza Roe
San Diego,CA
Summary
Overview
2
years of professional experience
Work History
Crimson Creative Student Lead PR FirmPullman
Project Coordinator
01.2024 - 05.2024
Job overview
- Oversaw operations of a student-led PR and Advertising Firm, while delivering innovative and strategic solutions for clients.
- Analyzed data related to projects in order to identify areas for improvement or optimization opportunities.
- Increased consumer engagement by planning events, developing websites, and analyzing target audiences.
Public Relations Society of AmericaPullman
Board Member
09.2023 - 05.2024
Job overview
- Expanded understanding of the profession through newsletters, blogs, webinars, publications, and case studies.
- Established a strong professional network by connecting with local and regional communities.
Sanctuary Yoga StudioPullman
Marketing Intern
08.2023 - 12.2023
Job overview
- Developed and tailored content for specific events or client needs, aiming to strengthen the company's social media presence and emphasize brand goals through digital platforms.
- Coordinated and facilitated events in partnership with neighboring companies, resulting in a 1.5% boost in engagement levels.
Copacino FujikadoSeattle
Advertising Intern
05.2023 - 08.2023
Job overview
- Innovated and developed content for new clients, while contributing to new business ideas.
- Performed extensive analysis on consumer behavior to drive strategic decision-making regarding media purchases for various customer segments.
- Participated in the production of multimedia commercials and audio recordings for various clients, enhancing their marketing campaigns.
- Collaborated on projects for a range of clients, such as Sound Transit, Gesa Credit Union, and Maiz Restaurant.
Delta GammaPullman
Vice President Communications
12.2021 - 12.2022
Job overview
- Managed six social media platforms and led successful alumni relations initiatives, leading to increased Beta Omega engagement and surpassing overall chapter quota.
- Provided regular reports on communication activities to a group of more than 150 members in weekly public speaking sessions.
Education
Washington State UniversityPullman, WA
Bachelor of Arts (BA) from Communication, Advertising and Public Relations
05.2024
University Overview
Skills
- Marketing
- Continuous Learning
- Effective Communication
- People Oriented
- Goal Achievement
- Relationship Cultivation
- Meticulous Organization
Timeline
Project Coordinator
Crimson Creative Student Lead PR Firm
01.2024 - 05.2024
Board Member
Public Relations Society of America
09.2023 - 05.2024
Marketing Intern
Sanctuary Yoga Studio
08.2023 - 12.2023
Advertising Intern
Copacino Fujikado
05.2023 - 08.2023
Vice President Communications
Delta Gamma
12.2021 - 12.2022
Washington State University
Bachelor of Arts (BA) from Communication, Advertising and Public Relations
Similar Profiles
Leila KremerLeila Kremer
Beach Cleanup Volunteer at Student LeadBeach Cleanup Volunteer at Student Lead
Chao YinChao Yin
Producer at University for the Creative Arts（Student Projects）Producer at University for the Creative Arts（Student Projects）
James E Stamps JrJames E Stamps Jr
Tractor Production Lead / Wiring Harness Tech Lead at Tractor Production Lead / Wiring Harness Tech LeadTractor Production Lead / Wiring Harness Tech Lead at Tractor Production Lead / Wiring Harness Tech Lead
Siros (Ali) ArdestaniSiros (Ali) Ardestani
Performance Intern at The Fit Lab SDPerformance Intern at The Fit Lab SD
Ezzatullah RahmatEzzatullah Rahmat
Project Controls Engineer at FEC Future Contractors & EngineersProject Controls Engineer at FEC Future Contractors & Engineers