Liza Javier

• Acted as Development Director, creating a grant and sponsorship tracking system to monitor outreach, cultivation, relationship history, and financial transactions (invoicing and payments).
• Developed and executed communication strategies to support two annual major fundraising campaigns, donor cultivation, and public awareness of the organization’s mission, services, and events.
• Supervised and coached communications and data staff, fostering high-quality donor relationships, and ensuring alignment with agency goals.
• Managed constituent database, ensuring data accuracy and integrity, while analyzing campaign performance to inform strategic decisions.
• Served as the agency’s media liaison, building relationships with media outlets, and securing earned and paid media coverage through story pitching, press releases, and op-eds.
• Created compelling digital and print content, including press releases, website copy, newsletters, brochures, and email campaigns.
• Managed the communications and marketing budget, overseeing vendor relationships, and optimizing cost-effectiveness in material distribution.
• Served as an interdepartmental ambassador, working closely with department directors to highlight program impacts, and develop cohesive messaging across all communication channels.
• Provided guidance on branding standards to maintain consistency across all platforms.
• Managed social media accounts, engaging with target audiences to boost visibility, and promote the agency’s mission.
• Produced agency and client videos to highlight services and impact.

• Conceptualized, wrote, and presented news content on a wide range of topics for KING5.com and NWCN.com. Managed content curation, blogging, video encoding, photo editing, and production of interactive features.
• Actively managed the website homepage during prime-time evening coverage and weekends, ensuring fresh and relevant content from multiple local, national, and international news sources.
• Project-managed special online coverage and television franchises, collaborating with reporters, producers, graphic designers, and web developers.
• Advised cross-departmentally with television news directors, producers, and marketing teams on digital content strategies, cross-promotion, and workflow optimization.
• Used web analytics to track KPIs, site traffic growth, and user habits; analyzed the success of initiatives and strategies.
• Developed social media strategies and expanded engagement on Facebook and Twitter; trained newsroom staff in digital publishing and social media best practices.

Notable Contributions:

• Lead producer for digital coverage of elections, developing and implementing digital and mobile strategies; created stories on major races, coordinated live video streaming, monitored live chats, and provided real-time updates on social media.
• Oversaw the web strategy for the redesigned HealthLink and Lifestyles sections during the first year of the Affordable Care Act; expanded social media presence, increasing engagement on Facebook, and page views by 80%.
• Created a comprehensive web content and social media strategy for online and mobile weather coverage.
• Project-managed special online coverage for the 25th anniversary of the Mount St. Helens' eruption, featuring survivor stories, videos, interactive timelines, and special reports.

• Wrote articles covering community news and social justice issues relevant to Seattle’s Asian American and Native Hawaiian/Pacific Islander communities.
• Created reviews of books, theater performances, and profiles of local and visiting authors and artists.

• Authored and edited features and profiles for the World Tribune, a national newspaper for a non-profit Buddhist lay organization.
• Supervised a team of reporters, photographers, and field staff, assigning stories, managing workflow, and ensuring deadlines were met.
• Provided guidance and mentorship to journalists, helping them develop writing and storytelling skills.

• Wrote, proofread, and edited news articles, headlines, and summaries for the business, health, living, science, and technology sections.
• Monitored chat discussions and forums, and created archives for weekly columns.