Lisa Kaselak

Select clients: Google / Meta / Dell / SXSW / Coke

• Created and maintained comprehensive project documentation for 20+ projects
• Managed budgets and timelines across multiple concurrent workstreams
• Facilitated client and team meetings, resulting in clear action plans and roadblock removals
• Resolved creative and logistical challenges, reducing project delays and improving team productivity
• Presented post-mortem key metrics and lessons learned that improved future project outcomes
• Ensured successful delivery of final products by implementing rigorous testing processes
• Sourced and managed subcontractors across multiple projects, ensuring on-time and high-quality deliverables

• Created HelloPause video series, website and social media impact campaign focused on mid-life women’s health issues and menopause
• Invited to the Today Show with Maria Shriver among other conferences and panels
• Wrote and pitched HOT docuseries addressing women’s health issues
• Produced, directed and photographed social impact documentary spots, short films and long-form documentaries
• Crewed in camera roles in Texas film industry for 10 years as loader, AC and cinematographer
• Planned video shoots in studio and remotely by managing production through stages to completion.
• Liaised with directors, actors and other creative staff to successfully complete projects.

Select clients: FedEx / Sirius XM / Optus / HPE / Capital One / Veteran’s Administration

• Led design research, service experience design, digital transformation design, and concepting projects, managing multi-disciplinary teams of 4-10 designers and clients through $1-8m projects
• Set creative tone, vision, and strategic direction for each project
• Established strong client relationships through clear communication, understanding of goals, and delivering on expectations.
• Mentored junior designers, fostering their professional growth and enhancing team productivity.
• Planned, executed, and managed field research
• Led post-research synthesis and analysis
• Created roadmaps and recommendations based on findings
• Created decks and briefing materials for internal and client meetings
• Managed the performance and careers of direct reports
• Interviewed and hired new talent
• Supported the development of business proposals and pitches

Select clients: Spotify / Microsoft / Twitter / Samsung / Nike / Bose

• Collaborated with clients to understand their brand identity and deliver compelling creative solutions.
• Presented creative concepts and pitches to clients
• Creative directed and produced Sea of Me AR installation for Microsoft
• Reconfigured the Sea of Me AR tech to project manage the launch of Nike AIR MAX Day in India
• Creative directed and produced Tweetlantis and Planet140 live interactive paintings for SXSW at The Contemporary Museum for Twitter & Samsung, with headliners AltJ and Jay-Z, and 12k agencies over 5 days
• Creative directed and produced interactive touch tables, gamifying Spotify’s discover engine for Spotify House SXSW Digital Room—2013, 2014
• Managed budget + subcontractors, hired and trained support staff, quickly and creatively problem solved to ensure the success of the event
• Composed + executed run of show & all contracts, including shipment tracking & training documents

• Tenure track with 3-2 teaching load and committee obligations
• Developed curriculum and taught courses in Advanced Film Production and New Media to undergrad / grad students, with ~20 students per class
• Served as Graduate Thesis Advisor
• Awarded fellowship, SMU Center for Creative Computation

• 1st hetero Programming Director for largest LGBTQI festival in Southwest
• Established the curatorial and strategic direction for all aspects of the organization’s programming
• Developed an annual programming plan, budget and the strategic plan
• Oversaw the booking of films, print traffic, confirmation, arrangements for guests and reporting
• Established and maintained relationships with directors, producers, distributors, sales agents and other content creators
• Prepared and gave presentations to industry gatherings and various training sessions
• Mentored programming staff talent
• Served as public face of aGLIFF, then on their Board of Directors for 2 years